A Tale Of Two Studies: Google vs. Bing Click-Through Rate

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

By: Jeremy Dearringer

December 6, 2011

A Tale Of Two Studies: Google vs. Bing Click-Through Rate

Marketing Psychology

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Howdy Mozzers! You may remember us from our last study, Mission ImposSERPble (we know, that title was way better), but we're not done yet. After we finished with Google, we started in on Bing. Releasing A Tale of Two Studies in October we shook the foundation of my very desk, by jumping up and down like giddy school girls. But it wasn't all jumping and data. Our findings provided us with a terrible truth.

Did you know that every month, roughly 117 million searches are made for the keyword " google" in Bing? Yeah. Scary.

Now for the highlights: Results from the Google study showed that CTR was 18.2% for a No. 1 rank and 10.05% for a No. 2 rank; results from the Bing study showed that CTR was 9.66% for a No. 1 rank and 5.51% for a No. 2 rank.

And so that I wouldn't have to write out all the highlights, and because our last infographic was such a success, we made this awesome infographic!

Have fun.