Here’s How to Close More B2B Deals with Content Marketing
Content marketing could be the missing element for your brand in nudging B2B prospects toward a sale.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
Here’s How to Find Successful Content Ideas for Your Small Business
The goal I am hoping to achieve with this post is to provide some actionable research tips for finding content ideas that you can use for your campaigns. My agency IMA Interactive provides SEO services for the professional services industry, so it was my original intention to help those with the same type of clients. But, I am happy if I can help any...
Here’s How to Make the Most of Your Digital Assets
Content repurposing is an asset more brands should add to their content marketing repertoire.
Why Content Strategy Isn't Enough
It’s not just about the content you create, but the experience you provide. Building meaningful relationships with customers is not an option, but a requirement.
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What We Learned from Testing Content Freshness on 13 Blog Posts
Making content freshness work for your brand means looking beyond manipulating dates.
How to Use Hosted Blog Platforms for SEO & Content Distribution
Where do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? Rand goes over the boons and pitfalls of using hosted blog platforms in this week's Whiteboard Friday.
We're Pleased to Announce Moz Content – A New Product for Content Marketers
We're excited to announce the newest addition to our family of tools — Moz Content! Moz Content helps marketers build engaging content strategies with specialized research, measurement, and analysis tools.
5 Steps to Content Marketing Success
Content marketing isn't easy when it's done right, but when you have a solid process in place, you've got a much better chance of hitting a home run. Paddy Moogan takes us through his own 5-step process for making sure your content marketing campaign starts off right.
When Data Just Isn't Enough: The Hidden Context that's Key to Content Loyalty
Are you ready to push back on the data-is-all-we-need mindset? The success of your content marketing efforts depends on it.
The Content Marketing Campaign Playbook – Guaranteeing Success in 2016
Planning your content marketing campaigns for 2016? This indispensable guide will help you ensure each one is a hit all the way through. Plus, a free downloadable campaign planner!
Announcing Moz's New Beginner's Guide to Content Marketing
I'm thrilled to announce the next in Moz's series of beginner's guides: The Beginner's Guide to Content Marketing.
The Roadmap for Creating Share-Worthy Content with Massive Distribution
When emotionally charged content is placed in front of the right audience, it can spread at an incredible rate. But, it's not an easy thing to achieve; a lot of behind-the-scenes work goes into a calculated viral content plan. Kelsey Libert from Fractl shares the secrets they used to skyrocket a content campaign to success.
How to Write for the Web—a New Approach for Increased Engagement
16%. That's the percentage of people who read everything you write word-for-word. That number hasn't changed in two decades, which tells us that we've never really learned how to write for the web. In this week's Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way.
My Story: How We Build a Content Team for Our Agency
In order to consistently create viable content, your brand must have a strong team in place to manage the process.