Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Back in 2009, Casey Henry wrote two of the greatest posts ever on SEOmoz - What Makes A Link Worthy Post - Part 1 and What Makes A Link Worthy Post - Part 2. Since we’re getting close to three years since those posts went live, and the SEO world has changed considerably, some of us thought that it was about time to pull some new numbers and see how the community has changed in regards to what people link to.
How you and your team can create an awesome infographic - research, design, and promotion - for less than $500 and have it look amazing.
Content Marketing is so much more than getting links. It's the glue that holds your funnel together. It's the reason a prospect visits your site, it's the reason they choose to move further down the purchase path, buy a product and return to your site time and again. Real content marketing is complex; it's not just building a great infographic and notifying some bloggers about it.
In this post I hope to provide you with a close look at the true impact of creating evergreen content. We will explore an evergreen library from someone who has put creating evergreen content into practice.
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Although I run an agency focused on designing eye-catching infographics, sometimes this is not best solution for a client’s needs. I wanted to share four situations in which infographics should probably not be used or don’t provide a good return on investment (ROI) for the client.
Suppose you are a manager in an organization, where do you not want creativity? Some of you will inevitably answer: “accounting.” That always gets a chuckle because of the negative connotation of creative accounting. But over the past couple of dec...
Most of us don't get to choose what we write about. Random affinities can help keep your content fresh and, most importantly, reach your audience in more ways than ever before.
The other day I was talking with an upper level manager who said his company does not publish, or give away, any of form of useful content. His reasoning was, in his own words, "we are stingy." I would like to take this time to share the costs of being content scrooge. The truth is business is evolving. We are getting to the point that not having a content strategy in place will push you farther and farther behind.
If you've ever slid through a job on half your ass, this post is for you. This is the story of why we do half-assed work, why we're cheating ourselves, and how we can stop it.
If you’re spending staff time or company resources to have content created, you may not see customers come streaming into your doors the next day. This can often lead to a "this stuff doesn't work" attitude. However, when done correctly, there should be a time when you can point to the positive and quantifiable results of your content marketing to say that it works.
Years ago, before I was constantly on the lookout for changes that might affect Internet marketing and had yet to develop my obsession with Google, I used to create content that was designed for people. Yes, you read that right...I used to write with the human being in mind not the search engines. The focus as a writer was to create content that was ...
There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO - from organically building external links and ranking for more long tail keywor...
Below is a breakdown of eight elements that inspire action and how to add them into your content. You should be purposefully weaving these elements into your content. At the end of this post, I’ve included an evaluation rubric for you to consistently measure if your content incorporates these attributes.
When I suggest that businesses should think about creating some content I'm frequently met with objections like - But my niche is boring - no one cares! Actually I don't think that there's such a thing as a boring niche, but I do understand where they're coming from...