Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Last month in Philadelphia, I gave a short presentation on content marketing to an audience at SEER Interactive's SearchChurch. Since the setting was so unique, I tried a unique format and style that I haven't done previously. It was a bit fun and silly, and also a little heavy-handed (but meant tongue-in-cheek). The fundamentals of what I tried to present, though, are things I solidl...
Last week’s Facebook IPO may go down in financial infamy as being the biggest and most high profile IPO flop of the century – and this Internet Marketer's content marketing efforts may have inadvertently triggered the epic Facebook IPO meltdown. Sounds ridiculous and completely preposterous, right? Read to the end of the story and decide for yourself!
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...
![In-depth Guide To Content Creation [With Infographic]](https://mza.seotoolninja.com/images/blog/banners/content-bd475af_2021-03-31-034036.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617162036&s=b14134b6df2937dfc0ecfa3050f956b2)
How can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content?
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Recently Rand did a great Whiteboard Friday video on how to increase the chances that content will go viral. We used that video as a guide when publishing an infographic on AdChop.com.
I've been reading The Idea Factory, the history of the innovation that came out of Bell Labs around WWII. Innovation, invention and ideas are things that we don't get to talk much about in SEO. It's all about keywords, links, and content, but I want you to take some time today to think about ideas, inventions and innovations. Why? Because we all want to be millionaires (oh hush, yes you do), and while that might not happen to all of us, idea generation is central to our jobs in search marketing.
There has been a lot of great discussion about the term “inbound marketing” of late and exactly what is covered by that phrase. For the purposes of this case study we are using the hubspot definition of inbound and outbound marketing. The following is a case study of how we (Salesforce.com) used inbound marketing along with social advertising and great retargeting to grow both our traffic and leads in the UK.
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
I’m sure a lot of you guys have looked into curation and all the lovely softwares available, like Curata and Curation Soft. Obviously with the radically different price points they all do different things, but here’s the gist – a whole lot of this you can do for free. And I have total faith that anyone within the Moz Community can handle this and then some. Heck, I’d ...
Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business.
Today Mike Essex from Koozai tackles boring niches, and more specifically how you can create awesome content for them. By the end of this video you'll be able to see that there's no such thing as a boring niche, and that by changing your mindset it's easy to find fantastic content ideas.
“Content is King!” Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true. I feel like I can safely assume that we can all agree on the increasing importance of awesome content. Recently, it seems like everyone is championing for companies to evolve the way in which they a...
When I began to practice SEO 8 years ago, I never would have guessed that I'd be writing a post about data visualization. Perhaps I might have foreseen myself writing about web analytics or information architecture, but data visualization seemed like something for the statistics fans. But today in web marketing, the emphasis on content has never been stronger, and it just so happens that ...
In late December of 2011, HTML5 cheat sheets, which we originally created for WebDesignLedger (WDL), were shared by Google on their Google Developers profile. WDL has 74k+ Twitter followers. Google Developers has 65k+ users in their circles. Together, their promotion increased our referral traffic for that day by 300%. Since then, we’ve experienced a steady stream of traffic and incoming back links. This was definitely a link bait win for us.