Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown this blog to hundreds of thousands of visitors each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There's an art to increasing a blog's traffic, and given that we ...
A good search engine does not attempt to return the pages that best match the input query. A good search engine tries to answer the underlying question. If you become aware of this you'll understand why Google (and other search engines), use a complex algorithm to determine what results they should return.
My startup, GiftRocket gift cards, first launched our blog in June 2011. Our objectives were to increase awareness of our product and to build link-worthy content. All pretty standard stuff for an early stage startup who wanted to do better in the rankings.
Emotions are a strong motivator of human behavior. This is even true on the web. The more that ranking signals continue to evolve, the more significant the role that emotion-motivated actions play in search engine optimization. After all, one of our primary focuses as SEOs is to develop content that makes everyone who sees it want to share it and say wow.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Great content just magically creates traffic, wealth, and fame, right? Not always, sadly. Here are a few ways to put great content into motion and market your marketing.
Pretty much every SEO guide says that quality content is a key component to success. That’s great, but if your writing skills are a little bit lacking, that usually means getting someone else on board. Hiring freelancers has been covered a fair bit on this site, but not too much has been said about how to get the best out of those who deal with copy. This post should hopefully provide some helpful tips, as well as some resources to get you started.
Blogger or webmaster outreach is the art of finding the right sites to target to get links on, tracking down who owns or edits them, and building a relationship with them in order to get links.
If you read part one of our post panda content strategy series you will have learned the basics of how to go about planning your content for the post-Panda world. As we know this new algorithm/algorithm filter has placed a great deal more emphasis on QUALITY content and there is no better place to look for inspiration than specialist magazines when searching for ways to improve your writing for targeted visitors...
Content marketing is hard, and we're not all designers. I'm not a designer, but I sometimes play one on the web. Here's a few tricks for how I pull it off.
Nearly 2 billion people worldwide are online. When they want a product or service, they don’t pick up a phone book (if you still do, you might want to skip this article). They go to the Internet and search via search engines or social sites because these methods generally provide fast results and relevant information —generally. Whether it’s information on ...
As a one-time editor the Panda update was a bit of a 'Hallelujah' moment. It was the point in time when past boardroom 'rants' actually came to fruition – that content is the ONLY thing of true value to an audience and that its time would come around again. Those 'half full' writers, fed up with watching helplessly as 'their' audiences migrated online...
One link acquisition strategy we and many other agencies deploy for our clients is the use of infographics. Over time, a well designed and promoted infographic will attract many Tweets, Facebook Likes, Diggs, Stumbles, +1’s, and backlinks which help a sites pages rank higher in the SERPs. As an SEO, I am always looking for ways to repurpose any content I have to help me acquire mo...
Before SEOmoz was a business, it was a blog. In fact, blogging is at the heart of everything this company stands for. A blog is so much more than pageview generator. It speaks in your voice, provides a gateway to your community, acts as your moral center and facilitates communication with the rest of the world.
I have always evangelized that SEOs should align their efforts much more closely with PR professionals. Unlike SEOs who would build APIs in text editors for fun, PR pros tend to be extroverted, good at forging relationships, and generally excellent at harvesting contextual links from quality sites (I know – I married one). This week, an interesting email came in to one of our blog si...