Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
LDA is remarkably well correlated to SERPs, but by substantially less than I thought or claimed. Expected correlation (as measured by expected spearman's correlation coefficient over our dataset) is 0.17 instead of 0.32. I found a mistake with the calculation that produced the 0.32 score.
I’ve exhausted a lot of research lately on best practices when writing a pitch letter for publishing content as link bait online. A lot of the suggestions were the same, but each piece I read had one or two suggestions different than the others, so I’ve compiled them all into one document that will hopefully make sense and help when...
These days, it's hard to find legitimate content that will really help your SEO campaign reach its potential. Most of the time, the content you can find really doesn't help you or is just explained badly. So today, I will be giving you 25 tips that used effectively, will skyrocket your search engine rankings. These tips don't fail to focus on every aspect of ethical and organic ...
The SEO industry, like many others, has private forums, chat threads and groups of connected individuals whose interactions happen largely behind closed doors. Today, I'd like to pull back a curtain and share a debate that occurred between a number of CEOs in the search marketing industry over the last few days that I think you'll find both fascinating, and hopefully, valuable, too. The...
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User Generated Content pretty much rules the web these days. If a website isn't including comments, blogs, reviews, thumbs up or polls then frankly it might as well be a book instead of a website. Lame. So this post is all about how to squeeze the most SEO benefit out of your user generated content. Remember folks that even if you don't have "classical" user generated content t...
Right! First of all, if you're actually reading this then Yes! I made it!! My first post on YOUmoz (hopefully, first of many...). Now that's out of the way, let’s get down to business. First of all, let me introduce myself. Hi, my name is Juliana Omo...
In high school popularity can seem vitally important. The attention, the parties, the good life. With the benefit of hindsight and a few years of maturity, I've realized even the popular kids (I wasn't one of them) had other issues to deal with -- homework, parents, etc. In other words, it was only one part of the equation. The same is true on the world wide web. Of course, ...
Lots of us keep hearing about how video is such a compelling medium and a great way to engage your customers. Not long ago Rand presented a Whiteboard Friday Video where he covers some of the basics around video SEO, like the trade offs between using a third party site, or hosting the video yourself. In the following post, I hope to add a little more to that topic and talk about some additional strategies that combine these ideas - starting with a 3 step process to help you get started with creating a video strategy for your website
Google employees Matt Cutts and Steve Baker recently released related posts on how computers understand human language and what that means for webmasters. These posts cemented what a lot of SEOs, webm...
I thought we'd try something a bit off-topic and fun today - Hunch's reader census widget. Go ahead and answer as many questions as you've got time for and we'll publish the results to learn more about the community we're all in: ...
I've been a big fan of Chris Dixon's excellent blog for a while now, so you can imagine that I was really excited to see him writing about SEO in a post last week. Chris kindly called out SEOmoz, which humbled me, but he also espoused some thinking in the comments that made me a bit concerned and was the catalyst for this po...
I've been connecting with a lot of site owners who are re-entering or ramping up their efforts in the blogosphere. I suspect this has something to do with the focus on content creation + linkbait in the SEO world's dialogue as well as the potential new traffic streams bloggers are feeling from the surge of linking via Twitter. Whatever the case, there's a few critical pieces that can help make ...
This is my first stab at a YOUmoz entry, I would welcome your questions or comments either publicly in the comments section or by PM. A few months back I was reading through my daily dose of SEO blogs, and happened across this post...
This post helps bloggers think about techniques to increase the number posts read by each of their visitors.