Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Google something like SEO Content Writing Tips and you'll get lots of good advice. Most of it boils down to:Write content that's entertaining, engaging, informative, and compelling. Stuff that your readers will love and link to.Do keyword research and optimize your title and your article for those keywordsWhich is all good advice, but i...
SEO and Copywriting Can Be a Real Workout I spend a fair amount of time in the gym each week (probably around 5 hours or so) and the more I write copy for ads or websites, the more I see how the work done in the gym is a lot like the work done on the screen or page. Here are just a few of the similar...
While I’m convinced that the reason most businesses fail is a self-sabotaging manic depressive CEO, lack of market research is a close second place.There are two main sources of ideas for product development. One of them is wildly hit or miss, and the other is actually fairly consistent for a win. Let’s see if you can figure out which one. Source #1...
I would like to start this post by admitting that I went against the NoFollow recommendedation in Danny Dover's excellent SEOmoz post "SEO Best Practices: SEOmoz's New Policies Based on Updated Correlation Data"I also flew somewhat against the wind being ge...
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As I was checking my usual list of go to websites this morning (SEOMoz, Marketleap, Prchecker, iWebtool & Widgetbox to name but a few!) I started to ponder... "Am I an SEO greenhorn?"...
We bloggers talk a lot about finding our voice, that mystical quality that is uniquely us and yet somehow resonates with a wider audience. What happens, though, when your blog gets written by a group of authors? How does a company or community blog find its voice and not just devolve into a schizophrenic mess?
The inspiration for this post came when I was chatting with a recently graduated friend of mine who'd been looking for work online. Much like myself when I graduated with that all-purpose English Lit degree, she was looking for copywriting jobs online. Before I started at Distilled I did a bit of freelance writing so I knew exactly where she was coming from. Out of curiosity, I decided to have a poke around craigslist and gumtree- a couple of regular haunts of mine about 18 months ago. The very first thing I noticed was that the vast majority all of the writing jobs mentioned SEO, if not in their title then somewhere in their description. I don't remember it being like that all.
For a long time now I have wondered what sets apart great search marketing articles (namely, YOUmoz posts) from not so great ones. Unfortunately, there is no short answer to this question. Extensive discourse both online and off makes search marketing a tough subject to get a definite answer on. Fortunately, the YOUmoz thumbs/comment system provides a great place for us to start, and by limiting ourselves to tangible factors, we can draw safe conclusions from its data. I will follow up with another post examining this information from a content-based viewpoint, but for today our discussion points will be strictly visual.
Whether you work from home as a web writer, or you go to the big corner office each day, web writers need to understand the science of search engine optimization and the art of writing to attract the attention of a human being – in 6.4 seconds, the average time a site visitor takes to evaluate the usefulness or interest of your client’s website.
The beginning of this month (May 2nd, to be exact) marked my 3 year anniversary as a blogger. My first post on SEOmoz was a paragraph long and consisted of asking our readers if they know of any Spanish-language SEO blogs. It attracted 18 comments. Huzzah! Since then, I've published 241 more posts, with this one being #243. I thought I'd reflect back on my three years of blogging and share the good, the bad, the downright ugly, and the lessons I've learned along the way.
We all know that blogs, when used properly, can be excellent tools for promoting your organization and expanding your client base while providing insight into the interworking of your company. They are also an effective way to generate organic search engine exposure, and, with the right content, quality inbound links for your website.
Hello, my name is Gabriel, like the angel, but not quite the same. I've been studying SEO trends for over 10 years now. I started learning back when I was a Quality Engineering Intern for EarthLink, Inc. Which basically means I stuck the 'ISP Service" marketing CD into a Mac and PC and checked the database integration for typos. Translation. I was bored out of my adventurous mind. So, I studied any and everything written about Google search engine algorithms I could find.
Although a lot of a blog's success comes from the ongoing effort you put into growing and nurturing it, there are a few things you can do to give it the best possible chance from day one. The checklist below varies from very simple actions through to big decisions and longer term strategies.
A couple months ago my boyfriend (Manstery Guest) wrote an article called called 10 Fictional Diners We Want to Eat At and posted it on the food site he manages for the Village Voice. The article didn't quite make it on some of the major social news sites, but it d...