William Shakespeare: Worst Web Writer EVER!
Bill Shakespeare – you know, The Bard – would have made a terrible web writer. He never gave a thought to keyword density and didn’t even know what strong text was or how to use it in web writing.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
21 Tips to Earn Links and Tweets to Your Blog Post
It's been a long time since I've covered blogging strategies, and my recent panel with one of the world's foremost authorities got me thinking that given our success, both with the SEOmoz blog and with blogs for clients, it's time to share a bit more. Today, I'd like to cover how to make that single post you're composing more likely to earn the attention it deserves. Let's dive into the list:
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Why I'll Keep Posting to YOUmoz
I have seen a few comments around and about lately stating that there is no point starting a blog unless you have something to new/interesting to contribute, and that the SEO blog "market" is saturated with blogs, making it pointless for new SEO bloggers to start.
Headsmacking Tip #12: Don't Abdicate Control of Your Content
I've been away from my "headsmacking" series (see the first 11 here) a bit too long, and despite an early morning flight to Reykjavik tomorrow for the RIMC, this subject is certainly deserving of attention. Besides, Mystery Guest always says I can sleep...
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Review of the Thumb Up/Down Judicial System w/ Suggestions
It's pretty easy to thumb someone's comments up or down here at SEOmoz. You just register and away you go. Notice: Reading a post or its comments is NOT a requirement for contributing your opinion via thumb. This is not a situation that is unique to SEOmoz, nor is it something that they can do much about. There’s just no way to enforce the “reading before thumbing rule,” at least not now, but don’t be surprised if some offshoot of iris scanning makes this possible in the future.
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20 Ways to Increase Blog Visibility
I am new to SEOmoz and love learning new things in Internet marketing. Let me share some tips to increase your blog visibility. If there are any mistakes or suggestions, please comment.
Content Spam 2.0: What This Means to SEO
Weird email requests lately. One guy wanted a bid on 1,000 articles – all about apartments. I doubt there are 1,000 things you could even say about apartments, much less write 1,000 articles on the subject. And if tasked with such an assignment, any self-respecting copywriter would gouge out her eyes with a spork after a day or two. Tops.
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An Interview With The World's Greatest SEO, SEOmofo.com, Darren Slatten, Who Is Available For Hire
Good day, fellow mozzers. This past month during my annual vacation to Afghanistan, while traversing the Karakorum Mountains I caught up with the Most Famous SEO In The World, Mr. Darren Slatten. Fortunately for me, Darren had recently wandered from his cave to stock up on rice and opium after a long cold winter. After much prying, Darren reluctantly agreed to this far reaching interview. So, grab some popcorn, sit back and revel in the greatness that is Darren Slatten - The World's Greatest SEO on the planet Earth.
The Pros and Cons of Writing Your Own Blog
After Rebecca’s desperate plea for YOUmoz posts, I felt compelled to stop being a lazy churl and get my finger out. So here you go! Self promotion is a big thing in our little community, and in my comment I alluded that it may be leading to the dwindling number of YOUmoz posts. As such, for all you lovely SEO people I am going to lay down my pros and cons of posting on your own blog, as opposed to posting here.
8 More SEO Topics that Have Me Stumped
A couple years ago, I posed some questions from the SEO world that I couldn't answer. Tonight, I'd like to repeat that process and throw up some dilemmas that, once again, have me in a quandry. Does QDD Give an Inherent Boost to Negative Subject Matter? Some rumors have be...
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Everyone Forgets Sometimes: Interlinking Keywords in Blog Posts
I had to smack myself on the head the other day when one of my fellow bloggers (one who knows nothing about SEO) expressed his frustration about a specific problem. Recently the Creative Fluff design blog had received a large number of hits for one specific post, but none of that traffic really went anywhere else on the site, and my friend was wondering, “Well, how do we get them to go elsewhere if they’re reading one article?” I had no immediate answer, but he quickly finished up his statement with, “Why aren’t words related to other parts of the website linked?” It was then that I smacked my head and realized I had completely forgotten about how important interlinking specific words to other posts was for a blog in terms of SEO value.
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5 Ways Obama Should Change How You Communicate
After Obama's inauguration speech last week, a lot of attention was paid to his speechwriter, Jon Favreau. Listening to Obama and reading about how he and Favreau wrote the speech got me thinking about how we use language when writing for the web. I spent some time analysing Obama's oratory and reading about the subject.
Why Search Engines Make It Hard to Plagiarize
Hello fellow Mozzers (hopefully my absence lately doesn't make it wrong to say something like that). This holiday season, I wanted to drop by and say hello and warm wishes to friends I haven't chatted with in a while. And to post one short article about something that really got under my skin this evening. Like many of you, I have a boatload of side websites that I run for business and hobby both. One of those sites gets a decent amount of traffic this time of year, due to the annual controversy surrounding a college football playoff system. My site, BCSFootballPlayoffs.com, is a couple of years old and is a place where I post my two cents on what I feel would be an ideal and exciting college football playoff system. My site gets decent traffic and is ranked #3 on Yahoo for "college football playoff system".
So What Should We Be Asking Bloggers?
Last week at Pubcon in Las Vegas, I took part in the session titled, "5 Bloggers and a Microphone." Since then, we've heard a fair bit of feedback that people were disappointed in the session, mainly because the questions we were asked didn't allow us to impart any good blogging knowledge. As was reported in many different places, one attendee asked an in-depth paid search question which...