Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
I was looking at snow blowers last week, reading through the literature and trying to compare specs of different models. I don’t know squat about the tech specs of snow blowers, but tell me “this model can shred a big block Chevy” and I’m sold. Not specs. Benefits of snow blower A over snow blower B. That’s what the unknowing (me) want. For example… &nbs...
The "build great content" advice is clearly overused, but for good reason - great content attracts great links and the invaluable attention of the Linkerati. The only problem is... what makes great content? And mor...
I run a 'kinda-sorta' authority blog on blogging and making money online, I'm always thinking of new ways to be a better blogger, make more money, just be good enough to preach about what I practice, to do that properly I try all sorts of new strategies. This is one of them. I've been thinking really hard about ...
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I recently finished a job that changed the way I view what I do. The assignment was to revise operating manuals for a mainframe computer software company. For resource material, I was given the old manual and a summary of updates, upgrades, new procedures, and all of the new information that had to be included in the revised manuals. (Stay with me, this does have a point.) I mean, ...
One of the problems with working on Small Business SEM is content development. So far we know what keywords we are targeting, who our link market is, and ...
Everyday a fiercely competitive battle takes place online over capturing the attention of millions of readers. As a result the blogosphere constantly changes shape and different players thrust forward as content kings for the day. Lately I have been trying to find out what forces control this volatile scene. I have been looking for recurring themes and hoping to find useful correlations. ...
The past few years have seen numerous discussions raised about the pros and cons of hosting your own blog vs. riding the snake that is WordPress/Blogger/whatever. While it's safe to say that growing your own is the best practice (I think I'm still talking about blogs here...), I've never seen anyone in SEM successfully play devil's advocate on the matter. Or the "devil'...
The Foolproof Method for Great Blogging Don’t become an expert by acting like one - This might sound counter-intuitive, but it really does make sense. Many inexperienced bloggers try to make their work sound important and reputable even when it is not. This is an easy mistake to make because emulating the industry leaders is a logical path to success. Don’t be fooled. Real success comes from distinguishing oneself in a useful way, not by pretending to be something one is not.
I'm getting to like this series :-) (see #1 and #2). This week, I thought I'd talk about a tip that might cause mild concussions if you haven't been doing it. That's right, it's the ultra-simple "research before you post" technique for bloggers. The basic tenet goes something like this - if your blog has any reasonable quantity of link equity and ranking ability, chances are t...
Forget Google Analytics. Toss your SEO Elite. These tools can only go so far in writing text for a well-optimized site. The tools I find most useful aren’t digital. They’re 100% analog, guaranteed to cut any assignment down to size. Check your SEO copywriter’s tool kit for the following: A ball peen hammer. The ball been hammer ...
There’s been talk here and there about the right kind of preparation for SEO professionals. My degrees are in linguistics, and I want to be the first to suggest that this is good preparation for SEO. For one thing, hardly anyone knows what it is. I spent all those years having conversations like this:“What’s your major?” “Linguistics.” Pause “Oh....
It amazes me that Keyword density is still touted as an important on page metric, the argument in its favor goes something like this: "The more times a term appears in a document the higher the keyword density for that term. The higher the keyword density the more relevant a document becomes for that term." The calculation used to back up this claimThe k...
As soon as search engines became relevant, copywriting changed. Maybe you didn’t notice it. Content quality took a back seat to SEO and today, copywriters have to understand the basics of SEO/M so the content they produce appeals to spiders and humans. A lot of SEOs sub-contract this facet of a job to professional copywriters who can produce optimized copy ...