Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
I am subscribed to about 100 blogs and it can take me the whole day to check the list. But to read that all (plus to check articles shared with me by my friends) is not a real issue. I’ve learned to ’scan’ posts and to quickly find useful information and news. What is challenging is to benefit from what you are reading. Like Vinny correctly pointed out in his ...
ac·tion·a·ble (Äk'shÉ™-nÉ™-bÉ™l) adj. Relating to or being information that allows a decision to be made or action to be taken. So, you’ve just written up that great page on what it was like to care for and raise that family of ducks – or whatever it is you talk about on your website. Good for you...
As a Realtor® in Fort Lauderdale, Florida, my interest was peeked this morning when I read about a real estate agent in Miami, Florida being sued by a developer for 25 Million because of a post on the agent’s blog. After I just about choked on my coffee, I continued to read that basically the agent while writing about the real estate market in Miami, wrote a less than favorable...
Here at Altogether Digital we have an SEO team made up of people from a wide variety of backgrounds and this means that the metaphors we use to explain how we think the search engines work can be very varied. In my case, it means that I often think of the algorithms as being the engines' attempts at replicating a human brain, in so much as they try to predict what a human is likely t...
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If you were locked in a room with a whiteboard and plenty of RockStar Energy Drink and told to develop a social bookmark/discussion auto-posting site from scratch and to spend as little as possible doing it, what would you come up with? (Ok, you can have a bathroom in the locked room so you can concentrate.)You'd probably wind up with many of the features of these guys: ...
This is condensed from various sources, including especially Jakob Nielsen's articles on Writing for the Web.Why do you need to know how to write, for SEO?If you spend time writing any of the following:Page titles (the <title> tag)Page descriptions ...
In recent years, the once-common weblog or online journal has morphed into the ubiquitous blog. However, this transition led to some changes - the new terminology somehow allowed anyone to start news publication from their breakfast table. Blogging gives Joe Public the chance to jump on news before any larger entity has the chance to aggressively p...
Here's something I've been thinking about for a while which I'd like to get your opinion on. Let me talk through the issue as I see it and then see what you think. Lets assume that you are the lucky owner of www.website.com. After spending time building up a relationship with the owner of www.blog.com they finally agree to write a blog post with a nice juicy keyword rich link...
Right - ideally I should have named this post “How to write killer headlines” or “How to get your Sphinn or Digg posts read”. But I wanted a bit more traction than that – so I used one of the oldest marketing tricks – I used sex. As long as the marketing funct...
Ah, yes, the holidays. That time of year when content writers like myself have to come up with cute new versions of festive songs from years past. After we're done beating our heads against the fake office mantelpieces hung with stockings, and have sufficiently drowned our sorrows in the bitter eggnog of trying to write lyrics that both scan properly and vaguely fit ...
I know exactly what you should do with your blog because it isn't mine, I don't have to implement any of the changes and if my advice is crap, I don't have to live with the consequences. This said, I've been poking around inside my favourite social networking site and I've...
Youmoz and Sphinn are some of the best social networking communities in search marketing today. From participating in these two communities and reading a lot, I've discovered a few excellent bloggers. All of you who want to succeed at search marketing need to add their blogs to your feed readers. The bloggers are, in no particular order, Hamlet Batista, Maki aka Dosh Doh, Igor Mordkovich, C...
We all know a long term strategy to developing content is necessary for our sites to become known as authoritative. Yet most webmasters, bloggers, etc. tend to think of content development along two lines:Quickly conceived short postings about current news and developments in their niche (this is what most blogs are known for)Thoughtful link bait that ...
I had mentioned the other day that I was changing my SEO ways. As Gab had correctly observed, I had spread myself too thin. So this week I’ve been doing an audit of each of my sites, looking at current rankings, traffic, etc. And looking at how competitive each niche area was. The whole process got me thinking about how we s...