Blog Topics: How to Find Your Sweet Spot (Even in a Boring Niche)
If you’re going to put your time into creating and promoting a blog post, and hope to get results, you owe it to yourself to figure out what you’re best suited to blog about.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
How to Choose the Most Link-Worthy Data Source for Your Content
In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform.
How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)
How-tos not only lend themselves to the thrill of learning new information online, they also serve as a tool of empowerment. If people continue to desire this type of content, how can you make sure you’re incorporating it into your content plans accordingly?
Understanding & Fulfilling Search Intent
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
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How to Stay Creative With an SEO-Driven Content Strategy
There are ways to remain creative even within a grander, primarily SEO-driven strategy. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.
![How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]](https://mza.seotoolninja.com/images/blog/banners/5eab6297ee0374.22413553_2021-04-15-233554.jpg?w=2630&h=960&auto=compress%2Cformat&fit=crop&dm=1618529754&s=5b03ca899a245dad5c7d96e2fe3d6e5f)
How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. I’m going to walk through one such instance to reveal how it all works together, what can be learned from this experience, and the type of result it can achieve.
What Readers Want During COVID-19: B2B Edition
This time around, rather than focusing on specific keywords, I focused on overall B2B trends so we can identify which categories might be of interest to your target businesses and their audiences. Then, you can examine whether these trends make sense for your niche and draw inspiration from them for your content.
Content Authority: Potential Measures of Authoritative Content
If Google were to use a measure of content authority, what might go into it? In this episode of Whiteboard Friday, Russ Jones walks us through what exactly might constitute a "content authority" score and how SEOs can measure their efforts.
Why and How to Bring Empathy Into Your Content
Now would be a perfect time to bring more compassion and kindness into the content you create. Here are practical tips for doing so.
What Readers Want During COVID-19: Content Ideas for Every Niche
I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. Here's what I found.
Generating Local Content at Scale
Building local pages at scale can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location. Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart's content.
Content Expansion: From Prompt to Paragraph to Published Page
Expert content isn't out of reach. In this Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content all the way from prompt to paragraph to published piece
Benchmark for Success: What Your Vertical Can Achieve With Content Marketing
Domenica D'Ottavio of Fractl shows how businesses across seven niches can set realistic expectations for their link-building content, based on insights from over 600 projects Fractl has produced and promoted in the last five years.
How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month
What's involved in scaling your content marketing efforts to 100,000 words a month (the length of a 400-page book!) — and what's the payoff? One software company shares actionable takeaways from their journey.