International SEO

International SEO is the art of making sure that your site ranks well in countries and languages where you actually do business. Common signals used to target your site are ccTLDs (which indicate what country a site is based in) and hreflang tags (which indicate language and sometimes region when a language varies by region).

Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.

Learn About International SEO : What are the factors that influence international SEO rankings? Our free learning center gets you started in the right direction.

The International SEO Checklist : Dot all the "i"s in "international" with this handy checklist from Aleyda Solis.

The Guide to International Website Expansion: Hreflang, ccTLDs, & More! : If you're expanding your online business into international markets—or audiences—this is the guide you need.

How to Build Links for International SEO : You probably need links to rank with international SEO, but getting those links can be a different game. This webinar from Aleyda Solis shows you the basics.

International SEO Best Practices : Want a quick introduction to the basics of international SEO? Find all the terminology and technical considerations in our learning center.

Most Recent Articles on International SEO

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Ensuring Your International Domains Don't Cannibalize Your Domestic Rankings
Malcolm Gibb

Ensuring Your International Domains Don't Cannibalize Your Domestic Rankings

I came in one Monday morning to find the most awful thing an SEO can experience... rankings suddenly switching from .co.uk to international domains across every major generic and brand term in Google UK. This particular client had dominated their own brand and major generic terms in the UK for as long as I can remember and now, somehow their Irish, US (.com) and New Zealand sites were ranking in Google UK, and the .co.uk was nowhere in sight... WTF?!

Beyond SEO: Why Good Translation is the Secret Sauce for Successful International Projects
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Beyond SEO: Why Good Translation is the Secret Sauce for Successful International Projects

These days, product or marketing managers are often given ridiculously short deadlines to do multilingual product launches – everything from websites, to compliance documentation, to manuals, to brochures and marketing materials. And it’s all needed yesterday in a dozen or more languages. International SEO is part of this, but remains just that: part of a larger whole.

International SEO: Dropping the Information Dust
Gianluca Fiorelli

International SEO: Dropping the Information Dust

International SEO is on the rise for many reasons not solely related to SEO. Many companies are making expansion in the international market one of their main goals. In this post, I try to solve the possible doubts you may have about this facet of your job as an SEO, explain best practices, give some tips, and explain why companies should invest more of their budget in competing in the foreign arena.

Secrets of SEO Success in Other Languages
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Secrets of SEO Success in Other Languages

Can you say Google in Chinese? Do you know which social network dwarfs Facebook in Japan? Climbing the search engine rankings can seem a big enough challenge in English, without considering other languages. But optimizing your site for a multilingual audience can reap big rewards, by taking advantage of growing, relatively untapped markets.