Keyword Research

Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.

Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.

Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.

Keyword Research : Everything you need to get started with keyword research.

Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.

What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.

Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.

Most Recent Articles on Keyword Research

Static vs. Dynamic URLs
Rand Fishkin

Static vs. Dynamic URLs

Many in the SEO world have long questioned the neccessity of re-writing dynamic URLs - those that pull content from databases - into static URLs that appear to end with a finite .php/.asp/.html/etc. A dynamic URL is often criticized by search optimizers because of the difficulties search ...

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Keyword Research Master Guide

Learn Keyword Research like the pros

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition