Announcing MozCon Local 2017!
Get a sneak peek at the speakers (and get your early-bird tickets) for February 2017's #1 local marketing conference, MozCon Local!
Local SEO
Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Most Recent Articles on Local SEO
Competing for Local Queries With No Physical Premises
If you don't have a physical presence, there are some situations where you can still rank for local queries. Learn whether you should, how to identify queries to compete for, and recommendations on how to optimize for them.
The New Moz Local: Make Local Your Advantage!
Today we’re excited to share our latest updates to Moz Local. This release has something useful for everyone in local SEO — read on to see what's new!
Local Empathy: The New Tool in Your Brand's Emergency Kit
The way two brands reacted during Hurricane Matthew resulted in priceless positive media coverage for one, and a slew of one-star reviews for the other. Miriam Ellis shows how your local SEO strategy can go beyond your office walls to make your brand (and community) great.
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
The Complete Guide to Creating On-Site Reviews + Testimonials Pages
Reviews are huge in the local SEO game, and they deserve a spotlight on your clients' site. Miriam Ellis is here to explain why and how you should create on-site review+testimonial pages ASAP.
Here’s How We’re Using Lean Startup Methodologies for Local SEO
Product and project management is a critical part of running/managing an SEO business (or any business based on SEO); it's also something that doesn't get discussed nearly as much in professional circles. For me, I care equally about how our internal process are working versus how our SEO services are performing, primarily because they can't be separated. If you internal processes suck,...
Duplicate Listings and the Case of the Nomadic New Mexican Restaurant
Even the softest, chewiest tortillas and most flavorful carne can't save you when customers are being misdirected to false locations via outdated, inconsistent, and duplicate listings.
Using the Barnacle SEO Method to Prove Local Community Awareness
Barnacle SEO can be huge for increasing local brand awareness, whether you work with SMBs or enterprise businesses with many locations. Get granular with your strategy in this post detailing how you can latch on to those local opportunities.
Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations
Have you been ignoring local link and citation building because you're an online-only or non-local website? In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.
Making Sense of Google's Updates in Local Search
As Google rolls out change after change to local search, how can you be sure your strategy is heading in the right direction? Join the discussion online.
The State of Local SEO & Where to Focus Now
Google's ever-changing nature means that local search is constantly changing and evolving, too. Take a look at the current state of local SEO & what you should be doing to get (or stay) on top.
Case Study: The Interconnectedness of Local SEO and Exact Match Domains
Is it possible that exact match domains and partial match domains are still given priority by Google?
Giving Duplicate Listing Management the Upgrade it Deserves
Duplicate listings have plagued local marketers for years. See how agencies, brands & SMBs alike can seek and destroy dupes faster than ever with Moz Local.
A Different Kind of SEO: 5 Big Challenges One Niche Faces in Google
New research shows that online legal businesses are stealing an outrageous amount of web traffic from local companies, leaving them with little chance of ranking in local SERPs.