Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
It's now as easy as pie to import locations straight from Google My Business into your Moz Local dashboard. And on top of that, we've got a new free tool to make painful GMB permissions management a thing of the past: introducing My Business Console!
Changing an address is anything but a simple procedure when it comes to Local SEO, where the devil really is in the details.
Is your local business visible to potential customers online? If the answer is anything other than an enthusiastic and confident YES, then this local SEO checklist is for you. Miriam Ellis is here to help you identify which key points of your local SEO plan you've taken care of, and which still need some love.
Are you a local SEO feeling unsure of how to handle your client's city landing pages? In today's post, Miriam Ellis offers up a plan of action to address the uncertainty and confusion that commonly surrounds the topic of creating local landing pages.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Creating city-specific pages for your multi-location business could increase traffic and conversions for your brand.
We're jazzed to announce that Moz Local Insights is out of its beta period! Incorporating Google My Business data and Google/Facebook reviews, offering up beautiful new PDF reports — the goodness doesn't stop there, with tons of new features planned for the future. Your local search presence management will never be the same!
With Valentine's Day just around the corner, it's the perfect time for local business owners to think about who loves them! Local SEO Miriam Ellis shares insight from a research project to explore why customers develop loyalty to a business and offers actionable ideas on how any business can improve.
For years, local businesses have relied solely on direct mail, stickers, flyers, referrals, and word of mouth. These were the life-blood of their business. Now, in the digital age, we can replace these tactics with a more affordable digital channel that has the power to bolster all of our other marketing channels.I would like to introduce and take an advanced dive into...
If you do SEO for a brand that has multiple locations and offices, you'll want to pay attention. Using Google's &filter=0 could make the difference in your local SEO management.
With the rise of reviews in local search, it's become impossible for businesses to hide from their reputation. The key to rising to the top isn't to just manage your reputation—you need to develop and improve it.
On the fence about MozCon Local 2016? Check out our entire agenda: topics and speakers!
Instead of solely focusing on closing the sale, begin building a pipeline that can buoy your business year-round.
It's our pleasure to announce a new feature to our Moz Local product: Search Insights! Dive deep into your business reputation, visibility, and site performance in an easy dashboard to make keeping track of your local search efforts easier than ever before.
Where did Google+ Local pages go? Check out the recent changes to the Google Places API and find out what it means for you, Local SEOs, and your clients.