Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
It's easy to customize the geolocation settings -- once or twice. However, these steps can be long and fastidious for results that might be unreliable, mainly if our prime concern is to collect data for filtering, comparing and verifying rankings based on the user's geographic location or when providing clients with direct links to different versions of SERPs from city based location.
But do Google Business Photos help with local search rankings? Google's been mum, and I haven't been able to find any research on the matter. So I decided to test if there was a correlation between adoption of Google Business Photos and local search rankings.
There seems to have been a significant qualitative shift in local results since Google's release of Hummingbird that I haven't seen reported on search engine blogs and media outlets. Here's my take on what's going on and why.
Local search doesn’t have to be the arch-villain that you keep fighting but never really beat. With some knowledge, hard work, and a few tools in your utility belt, you can be the local search superhero that you’ve always wanted to be…
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In this YouMoz post, I'll outline a strategy and some tactics I've used that have allowed me to help multiple clients achieve high rankings in different cities using only one domain name. These tactics have worked for businesses that have multiple locations, whether they are a large chain, multiple franchises or a law firm with offices in 10 cities.
This year's Local Search Ranking Factors identified 83 foundational ranking factors. This guide explains the top 20 most important factors and offers a succinct, illustrated example of each.
For a small business on a tight budget, a mobile strategy may seem like a costly extra. This post covers why SMEs should care about mobile, and what they can do about it (even on a small-business budget). This is a tactics- and resource-heavy post, designed to provide tools to begin working right away on the process of building a mobile-friendly web presence.
Rumors and theories about Yelp's review filter have led many people astray, thinking that filtered reviews are always fraudulent or otherwise useless. Moz's director of local search strategy debunks those theories with a summary of what's actually happening.
Brand new visualizations show the state of the local search ecosystems in the US and several other countries. Along with this exploration, we're excited to announce the release of two data platforms to the roster we display on GetListed.org.
With an interface and user experience far superior to that of Google+ pages, Google's Places for Business dashboard effectively provides everything a small brick-and-mortar business needs. By continuing to promote both services, the company is only confusing its users.
The full results of this year's Local Search Ranking Factors survey are in! Moz's director of local search strategy, David Mihm, walks us through some of the highlights and links to the full results.
Blended results blurred the line between organic and local SEO. I share a hack to tell how Google counts organic results in a blended SERP, and how understanding how the two algorithms overlap can help you improve both your local and organic strategy.
Let's face it. Local keyword research hasn't been easy since the Venice update. While we have always been able to use the Google Keyword Tool to find search volumes for keywords with Geo Modifiers such as "City Name + Keyword," we have been lacking some reasonable data regarding keywords that do not already have a Geo Modifier.
So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors.