Local SEO

Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.

New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.

The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.

The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.

Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.

Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.

Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.

Most Recent Articles on Local SEO

Local Pack Header Specificity Vanishes while Local Packs Downtrend
Miriam Ellis

Local Pack Header Specificity Vanishes while Local Packs Downtrend

Local SEO | Search Engines

In July of this year, Moz published a report analyzing an element of Google’s local results we termed “local pack headers”. About a month after publication, members of the local SEO community began noticing that the extraordinary diversity of headings we had captured had suddenly diminished. Today, Miriam presents a quick follow-up to the manual portion of our earlier study in an effort to quantify and illustrate this abrupt alteration.

The Leading Characteristics of Review Writers, Review Readers, and Successful Owner Responses
Miriam Ellis

The Leading Characteristics of Review Writers, Review Readers, and Successful Owner Responses

Local SEO

Following our publication of The Impact of Local Business Reviews on Consumer Behavior, Miriam distills the dominant traits, characteristics, and behaviors shown by reviewers and business owners. These insights are meant to help you envision both the public and practices in an approachable manner, and enable you to form a useful mental picture of who and what you’re working with when it comes to growing and managing your reputation.

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Beginner's Guide to Google Business Profiles: What Are They, How To Use Them, and Why
Miriam Ellis

Beginner's Guide to Google Business Profiles: What Are They, How To Use Them, and Why

Local SEO

Google Business Profile is both a free tool and a suite of interfaces that encompasses a dashboard, in-SERP editing, local business profiles, and a volunteer-driven support forum with this branding. Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this important local business digital asset.

Where Can You Go to Learn Local SEO?
Miriam Ellis

Where Can You Go to Learn Local SEO?

Local SEO

It’s the combination of how to consistently think local and how to selectively act local that you’ll be pursuing as a career scholar in local SEO. Today, Miriam lays out high quality paid and free local SEO educational resources and tools to keep you thinking and acting successfully in the years ahead.

What Is Localism and How Does it Relate to Local SEO?
Miriam Ellis

What Is Localism and How Does it Relate to Local SEO?

Local SEO

July 2022 is Independent Business Month, and the perfect moment to reinvigorate our work as local SEOs by reflecting on the meaningful bigger picture to which we’re contributing. This month, we have the opportunity to re-center people, community, and environment by considering the definition of localism and seeing how our work in local SEO matters.