Here’s How We Found Success By Using A PR Tactic For Agency Outreach
Ready to take outreach beyond email and phone calls?
Public Relations
The Content Marketing Campaign Playbook – Guaranteeing Success in 2016
Planning your content marketing campaigns for 2016? This indispensable guide will help you ensure each one is a hit all the way through. Plus, a free downloadable campaign planner!
How to Hack the Amplification Process
In a special Whiteboard Friday filmed for the Turing Festival in Scotland, Rand takes an in-depth look at how to amplify your tools and content to the right audiences.
How to Get Content into the Hands of Influencers Who Can Help Amplify It
Influencers in your industry can serve as megaphones for your content, but you have to earn their attention and appreciation first. In today's Whiteboard Friday, Rand shows you how.
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How Winning an Award Helped Us Refine Our Outreach
Is your outreach falling on deaf ears? Use these tips to add some oomph to your messages and get your emails returned.
Effective Outreach: Making It as Easy as Possible for Journalists to Say "Yes"
When reaching out to journalists for coverage, some techniques will get you noticed, while others are a one-way ticket to the trash. This post gives you an overview of the former. Pro Tip: These tips are applicable to all kinds of outreach, not just to journalists!
How to Approach Owned and Earned Media
The core of a sound content marketing strategy is the wise use of both owned and paid media. Samuel Scott explains in this post.
The Coming Integration of PR and SEO
Looking to enhance the digital footprint of your brand but not sure where to start? Smartly deploy PR and SEO to propel your business toward success. We show you how to integrate them seamlessly.
The Marketer's Guide to Facebook Graph Search
This post looks at how Facebook Graph Search is improving and, as a result, is becoming one of the most powerful tools around for the modern marketer.
The Why, What, and How of Blogger Outreach for Your Clients
Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion.
Is Your Content Credible Enough to Share?
People don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.
An Introduction to PR Strategy for SEOs
Jen Lopez and Everett Sizemore invited me to elaborate on the "PR side of SEO" in a detailed Moz post. Here's that post!
How to Get on National TV
Last month, I was on Fox Business News. How did this happen? In this column, I’ll share a step-by-step, replicable process you can use to get yourself on TV.
Community: The Inbound Resource You Forgot About
Remember a time when “community” meant the neighborhood or town you lived in? Or when a business only had to be concerned with making customers happy when they were inside their store? It’s sometimes hard to remember what life was like before online communities became such commonplace. But the fact of the matter is that online communities are where we spend most of our time ...