Offline Buying & Advanced Analytics
So SEW (and several other folks) pointed to a study today from Comscore & Google that shows a very high percentage of Internet surfing results in a latent, offline purchase. ...
SEO Analytics
In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
Most Recent Articles on SEO Analytics
CrazyEgg Click Tracking & Heatmaps
Via del.icio.us - CrazyEgg, which hasn't yet launched, will be providing a service that allows websites to install software to track mouse movements, hovering & clicks. Below is a sample from their site: ...
Link Navigation Tracking System
Whitemark posted at Cre8asite about a system that uses link navigation tracking, sim...
What Does a Slashdotting Look Like?
It's been 24 hours (almost exactly) since SEOmoz was linked to from Slashdot, and our current traffic is still exceptionally high. The "effect" itself was fairly mild, affecting us negatively for only 30 minutes or so while we removed database connections from the guide and upped the MySQL simultaneous connections limit (warning to others: the default is 100, so raising that in expectation of t...
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Smiley Faces Earn Their Keep
I am running blogger on a couple of my sites and decided to try an experiment as an attempt to increase the frequency of my posts being emailed. By default Blogger adds a little email icon at the bottom of each post. I kicked it up a notch by placing a smiley beside it with so...
Bug Me Not
BugMeNot is a nifty tool that acts either as a one-time viewer for content sites or a plug-in that lets you surf through without entering a username or password. It reminds me most of the grocery store checkers who simply swipe the store copy of the "...
Hard-to-Measure Conversion Rates
Some conversion rates are easy to measure - your site got 100 visitors from Yahoo! today and 3 of them bought your widget - a 3% conversion rate. Others, however can be very difficult to find. Promediacorp at SEW ...
D'oh!
The twin issues of fairness and bias in search engines has come to the forefront this week with 2 threads. Homer's twitching eyes and nervous hands should give you an idea of how the SEs might feel addressing these sensitive issues. The first, ...
Urchin & Google
Urchin, a well-known web analytics tool that runs on hundreds of thousands of websites, has been acquired by Google. While many in the search industry are surprised by this move, I see it as more of a calculated strategy of Google's to g...
Group Intelligence & Search Tracking
The prediction power of a group is frighteningly accurate. Get a large number of individuals together and ask them to vote on the answer to a question and (as long as it has nothing to do with politics) you've got a nearly foolproof answering system. This group int...
Search Partnerships & Manual Manipulation of the SERPs
Manual manipulation of the search engine results was first publicized by Yahoo!'s use of the H=0/1/2/3 phenomenon. This surprising discovery alerted SEOs to the fact that for very popular k...