How to Find and Fix Structured Data Markup Errors via the Google Search Console
Make your content easier for the search bots to read by eliminating data markup errors from your website.
Technical SEO
Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
Most Recent Articles on Technical SEO
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What You Should Know About Accessibility + SEO, Part I: An Intro
If you optimize for SEO, does that mean you have accessibility covered? What about the other way around? This Part 1 of 2 post looks at high-level overlaps & recommends a11y blogs, resources, & fun tools to start you thinking about accessibility and SEO optimization.
5 Essential E-Commerce Rich Snippets for Your Store
When it comes to online marketing bang for your buck, Rich Snippets are hard to beat.
How to Perform an Effective Image Optimization Audit
Have you made image optimization a priority for your website? If not, there's no time like the present.
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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Accidental SEO Tests: How 301 Redirects Are Likely Impacting Your Brand
Those 301 redirects could be more costly to your brand than you previously imagined. Brian Wood dives into the results of an accidental SEO test that turned out to be serendipitous.
Revisiting 'Navigational' 'Informational' & 'Transactional' Searches in a Post-PageRank World
The idea of Do-Know-Go queries have long been useful for SEOs in understanding and categorizing user search intent for web search. But with the increasing usage of Intelligent Personal Assistant apps, this framework requires an update to remain relevant. In today's post, Tom Anthony discusses a new layer to the Do-Know-Go model and speculates about the future of search.
Pruning Your eCommerce Site: How & Why
Learn how eCommerce catalog content pruning can increase your revenue in 2016. Everett Sizemore shows you how to prune responsibly, and why you should start doing it today.
Related Questions Grow +500% in 5 Months
In the past 5 months since their roll-out, Google's Related Questions ("People Also Ask") have grown over 500%. This post details their growth and evolution.
SEO Split-Testing: How to A/B Test Changes for Google
Google is increasingly relying on machine learning and artificial intelligence, making ranking factors harder to understand, less predictable, and less uniform across keywords. It's becoming such a complex system, that we often can't really know how a change will affect our own site until we roll it out. In this environment, we'll need to use split-testing more and more.
Let Data Take the Wheel – Using API-Integrated Reporting Dashboards
How do you keep track of all the data that supports your business intelligence? Ian Watson walks us through setting up a live reporting dashboard that integrates your favorite APIs into an easy-to-visualize format.
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Persona Research in Under 5 Minutes
Persona research takes time, but we don't always have a ton of that. Using a few free APIs, Followerwonk, and a Python script built by Craig Bradford, you'll be able to get some great top-level insight into your audience on the fly.
RankBrain Unleashed
RankBrain. We know it happened, but beyond that, the details of this Google algorithm update are largely a mystery. What is RankBrain, what does it do, and is it even possible to optimize for it? Join Gianluca Fiorelli as he outlines what we do know and ponders the possibilities of what we don't.
Why All SEOs Should Unblock JavaScript & CSS... And Why Google Cares
If you want to rank as well as you possibly can, unblocking JavaScript and CSS is one of the easiest SEO changes you can make—especially for those with a significant amount of mobile traffic. Jennifer Slegg shares the warning letter many SEOs and webmasters received from Google about this, and goes over the hows and whys of unblocking JS and CSS files on your site.
Scraping and Cleaning Your Data with Google Sheets: A Closer Look
Ever found yourself copy and pasting data, wishing there were an easier way? Take a foray into the world of data scraping using Google Sheets with Jeremy Gottlieb!