Getting Authorship to Work: A Moz.com Case Study
We all know authorship is important, but it can be really hard to get working properly. Here's how we (finally) got authorship working the way it should on Moz.com.
Technical SEO
Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
Most Recent Articles on Technical SEO
Revenue Paralysis: The Cost of Website Ignorance
Many times as business owners and marketers we are so consumed with making the biggest impact on to the bottom line that we forget to take care of the very foundation our marketing is built upon. We want our website bigger and better than the competition. We are in an endless race of optimizing content, link bait campaigns, content additions, consolidating sections of the website, and k...
Google Plus Authorship: One Critical Thing You Need to Know
One Google+ authorship problem that Wordpress users probably overlook if they use Yoast's Wordpress SEO plug-in.
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When 2 Become 1: How Merging Two Domains Made Us an SEO Killing
A story of recovery, despondency, occasional despair, and a pretty big gamble that paid off. This post details the why, the how, and the what of the things you might be able to gain from merging two significant domains into one unified site.
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Machine Learning for SEOs
Since the Panda and Penguin updates, the SEO community has been talking more and more about machine learning, and yet often the term still isn't well understood. We know that it is the "magic" behind Panda and Penguin, but how does it work, and why didn't they use it earlier?
One Headsmacking Tip to Clean up Spammy Directory Links
How to use your .htaccess file to remove spammy directory links.
The Next Domain Gold Rush: What You Need to Know
Late last year, a swath of new TLDs went on sale for a cool $185K each. What you might not know is that many of those TLDs are about to be resold as publicly available domains. Here's what you need to know about the coming domain gold rush.
Panic Stations! A Case Study on How to Handle an Important Page Disappearing from Google
A client's homepage had mysteriously vanished from Google's index overnight, taking with it a lot of page one rankings. This post runs through the steps that I took to resolve the issue. I acted methodically yet swiftly, and in doing so managed to get the homepage back in Google's index (along with its former rankings) in less than 12 hours.
Quick Guide to Scaling Your Authorship Testing with Screaming Frog
A quick tutorial on using Screaming Frog and Google's Structured Data Testing Tool to check your entire website for Google Authorship and Publisher markup.
From Disaster to Triumph: How to Recover from an Algorithmic Penalty
We recently helped one of our clients recover from an algorithmic penalty and they have kindly allowed us to share his case study with everyone as a cautionary tale.
Google Authorship Troubleshooting: Article Attributed to Wrong Author
One of the toughest Google Authorship troubleshooting requests we get at the Google Authorship and Author Rank community on Google+ concerns misattribution of authorship in Google search results.
Comparing Rank-Tracking Methods: Browser vs. Crawler vs. Webmaster Tools
Which rank-tracking method is the most accurate? I set out to answer that question by comparing rankings for 500 keywords across four methods: (1) Personalized, (2) Incognito, (3) Crawler, and (4) Google Webmaster Tools.
301 Redirects - Migrating a New Site From Development To Live
I started doing some research on the internet, both on the Google Webmaster website along with on Moz to see if anybody had written a good guide on migrating large sites from a dev to live environment. I couldn’t find anything that made it sound simple, so I’ve put together the following tutorial which I believe is fairly straight forward and should hopefully help people in the future.
SEO Finds in Your Server Logs, Part 2: Optimizing for Googlebot
Following up on a previous post about finding valuable SEO insights in your server logs, this post talks more specifically about using that data to optimize for Googlebot. Do you know how your crawl budget is allocated?