Technical SEO

Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.

Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.

If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.

On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.

The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.

MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.

The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.

Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.

Most Recent Articles on Technical SEO

Solving New Content Indexation Issues for Large Websites
A

Solving New Content Indexation Issues for Large Websites

Technical SEO

In my own personal experience with working on SEO projects over the last four years, there have been numerous instances where a website undergoes a major revamp or you take up an ongoing SEO project and discover content indexation issues. The case I am specifically referring to is when you have a large number of old website pages that were not 301 redirected or removed using a 404 (not ideal) or just plain old content that lingers on in Google's index because it was just only delinked from the website's internal linking schema (we've all been there, right?)

Accidental Noindexation Recovery Strategy and Results
C

Accidental Noindexation Recovery Strategy and Results

Technical SEO

On Monday 8/1, I was searching Google for 'mets tickets' and saw that we had slipped from page 1. Worse, we weren't even on page 2. I tried a few more queries that I knew we should be on page 1 for and still nothing. My heart was beating. Had we been Panda'd? It didn't make sense, but I was panicked. Then it hit me. I opened up our New York Mets page, but, just like Mike Mcd, I knew before I even clicked view source...content="noindex" on all of our product pages.

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Start Learning

Keyword Research Master Guide

Learn Keyword Research like the pros

Read the guide

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

Read the guide
Some Nifty SEO Bookmarklets To Make You More Efficient
T

Some Nifty SEO Bookmarklets To Make You More Efficient

Technical SEO

Being a chrome junkie and also a keen productivity evangelist I'm predictably a huge fan of javascript bookmarklets. I use them all day long and over time I've built up a few that I have made myself that I thought I'd share today. What is a javascript bookmarklet? A javascript bookmarklet is a small piece of javascript code that you can execute in your browser by bookmarking a l...

How to Build Your Own Thumbdrive SEO Browser
Jesse Avshalomov

How to Build Your Own Thumbdrive SEO Browser

Technical SEO

Recently Firefox automatically updated to version 5, and with that update came a nightmarish scenario: virtually every Firefox SEO add-on suddenly ceased to function. By now many of these add-ons have been repaired, but at the time I was rescued by a side project of mine – a portable SEO Browser designed to run from a thumbdrive, complete...

Building Faceted Navigation That Doesn't Suck
Mike Pantoliano

Building Faceted Navigation That Doesn't Suck

Technical SEO

Developers and technical SEOs have heard the search engine mouthpieces say it over and over: "Make pages primarily for users, not for search engines". If you ask me, there's one big reason why "primarily" sneaks itself into that statement: Faceted Navigation. Let's discuss how to provide a great user experience AND a search engine friendly faceted navigation.

Distilled Stole My Page Title | A Case Study in ORM
John Doherty

Distilled Stole My Page Title | A Case Study in ORM

Technical SEO

Distilled stole my page title. Well, indirectly. Well.... keep reading. (Full disclosure: I was recently hired by Distilled to work in the New York City office. This post was written before I was hired.) One day in early April, I was searching for my personal website using some searches that I knew worked for my site. One of these was my name. I searched "John Doherty" and saw...