Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
A particular feature of the way the web and web browsers are designed, gives us an opportunity to make our websites more usable and increase conversions. This post shows you how.
Building a solid foundation in your site architecture using search engine friendly navigation is a founding principle in good search engine optimization, but what does that actually mean, and what recommendations can you make to enhance your clients (or your own) SEO? In this article, we’ll look at a few examples of well coded, search friendly navigation and look at ways to enhance your site architecture for SEO.
In this post we’ll talk about Microformat standards available to webmasters that have events listings data on their websites. Think conferences, festivals, theatre, even opera – they’re all events that can be described with components of the hCalendar Microformat.
We've had a lot of discussions recently about SEO as a Science. I'd like to step back for a few moments today and talk about the different kinds of SEO evidence.
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SEO and Web Development were once thought off as two separate tasks, recently there has been a lot of talk that suggests that both developers and SEO’s need to communicate better. I myself work in the SEO industry but I am also a developer so when developing websites I know exactly what needs to be done and how to do it. The talking point among SEO’s at the moment seems to be...
The mod_rewrite engine is a popular weapon for URL rewriting and redirection, but there are times (but not all times!) when it's easier, faster, and generally mo' bettah to tackle this in your 404 handler.
RewriteRule can do 301 redirects, and also URL rewriting (invisible to the user or Googlebot), all dependent on a couple of tiny, much-misunderstood little flags.
The .htaccess file on mod_rewrite enabled servers (usually Unix-based but sometimes decent Windows hosts) can be an SEOs dream (and sometimes nightmare). The small file that should be found in the root folder is what you will use to fix a lot of the crawling errors with rewrites and redirects. On small, static sites, they can even be used to create more usable, pretty URLs. An introduct...
Since my background is more in web development and I've gotten into SEO only recently this is my first post here. I hope you find a use for it and please feel free to make any suggestions/comments. More development around the SEOmoz API is good for everyone so I'm sharing my first experience in developing a tool utilizing the great information provided by the API. To implement this yo...
This post will explain in detail the procedure of moving a website to a new domain, and what to do to restore as many SERPs as possible. It is written after I've just moved my website, so we can call it a case study. But before I get into all the details, some background info. My website is a free blog with ideas and techniques on how to do SEO (just like SeoMoz, just smaller :D ) in Sl...
Measuring the frequency of Googlebot visits on following listing pages Some time ago we have conducted a research concerning indexation of subsequent listing pages. It was proved that the farther from the main category page (first page of the listing), the less chance that the page...
Who is the one person (or group of people) that you can't live without? Your developer. [Don't tell that to your spouse though.. eh?] As an SEO your life revolves around making changes to your site/application and getting all the pieces to fall into place. If you live in a perfect world, you have the ability to change all your on-page optimization including URL, Title tag, meta description, set up redirects, etc. But how many of us live in this fantasy la la land where everything is perfect? I'm going to go out on a limb here and say not very many of us.
There's been some talk recently in the SEO industry about 'crawl allowance' - it's not a new concept but Matt Cutts recently talked about it openly with Eric Enge at StoneTemple (and you can see Rand's illustr...
We theoretically know which factors influence Googlebot visit frequency. It is definitely page link popularity, domain popularity (or trust), the frequency of changes on a given website, and other. Theory is good, but as usual we wanted to test it in practice. But first of all - a question - why is Googlebot visit frequency so important? We are first on SERPs for phrases that we w...