The Moz Blog

By: Miriam Ellis

February 14, 2023

A Small Gift for Local SEOs and a Big Cheer for Original Images

Local SEO

According to 3M research, visual aids improve learning by 400% and humans process visual media 60,000 times faster than text. Meanwhile, Time’s Top 100 photos focus on the mighty power of imagery to make an emotional connection. But we’re at a funny moment in time with image content, because we could be on the verge of inundation. Miriam looks at this phenomenon with you today and considers how the local businesses you market can stand out in an increasingly-illustrated world.

By: Will Critchlow

February 10, 2023

Lessons Learned from SEO Tests that Didn't "Win" – Whiteboard Friday

Whiteboard Friday | SEO Analytics

We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn't prove an impact.

By: Louise Persson

February 8, 2023

Alternative Search Engines: Why They Matter and How to Rank on Them

Search Engines | Marketing Industry

While Google still holds more than 80% of the market share, ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic. So don’t limit yourself to Google’s algorithm as you plan the next year’s SEO strategy.

By: Meghan Pahinui

February 3, 2023

Harnessing the Power of Feedback — Whiteboard Friday

Whiteboard Friday | Moz Tools

In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it to your own content creation and maintenance strategies.

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By: Tom Capper

February 1, 2023

SEO Recap: ChatGPT

Marketing Industry | Search Engines | AI and SEO

We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we know it, or are there ways to incorporate the AI model into our daily work?

By: Lauren Fox

January 31, 2023

Pillar Pages: Why and How You Should Add Them to Your Content Strategy

Content Marketing

Content mapping and internal linking are the primary tactics we employed to see massive SEO success from our pillar pages. Read on to learn how to implement a pillar page content strategy for yourself.

By: Meghan Pahinui

January 30, 2023

Get Your Team Ready for a Productive Year — Next Level

Moz Tools | SEO Tools

Before launching into a new project, new year, or new process, be sure everyone on your team has the tool access they need and is ready to tackle any task that comes their way. To that end, here are seven steps to get your team ready for a productive year using the Moz suite of tools!

By: Tom Anthony

January 27, 2023

An Apple Search Engine? – Whiteboard Friday

Whiteboard Friday | Search Engines

In today's Whiteboard Friday, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future.

By: Miriam Ellis

January 25, 2023

Renting vs. Owning the Post-Review Local Consumer Journey

Local SEO

Local search is a mixed blessing: Loss of control over significant parts of the customer journey can be a source of legitimate stress for owners and marketers, but control of the most important aspects of the consumer journey remains strongly on your side, and you can thrive without the parts you have to give up.

By: Dr. Peter J. Meyers

January 24, 2023

ChatGPT Won’t Replace Google Search (Yet)

Marketing Industry | Search Engines | AI and SEO

By now, you’ve probably seen dozens of examples of ChatGPT, using the GPT (Generative Pre-training Transformer) deep learning system. The current models are genuinely impressive, so what does all of this have to do with Google Search and our jobs as search marketers?

By: Emilie Martin

January 23, 2023

Daily SEO Fix: Investigating Keyword Cannibalization

On-page SEO | Moz Tools | Keyword Research

In this Daily SEO Fix edition, we take you through what keyword cannibalization is, how to investigate it on your own website, and how to solve any potential issues your site may have.

By: Tom Capper

January 20, 2023

What Is a Core Update? – Whiteboard Friday

Whiteboard Friday | Search Engines

Recorded at SearchLove London in October — in the wake of three Google updates — Tom presents a different take on core updates in this Whiteboard Friday.

By: Miriam Ellis

January 18, 2023

The Ultimate Guide for Taking Full Control of Your Google Business Profile and NMX

Local SEO | Search Engines

Ready for a deep dive into the 40+ features found on Google Business Profiles and the New Merchant Experience? This article will take you through the most common features of these listings, explain what you can and can’t control on them, and teach you how to manage controllable features in the NMX. Here we go!

By: Tom Capper

January 17, 2023

After Google: Should SEOs Jump Ship?

Search Engines | AI and SEO

This post is not about the health of Google search as a product, or about the implications of improving AI products for your SEO strategy right now. (Although, I know of at least one post for this blog being written on that topic!) Instead, this post is about which of these threats, if any, actually stand a chance of unseating Google’s dominance.