The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
It's never easy to admit to being dead wrong, but in this instance, it would be doing the SEO community a great disservice not to make my mistakes public. In a thread at SEOChat - More on Term Weight..., I abuse members of the notion that keyword density can be used to calculate the importance of a term or phrase in a given document....
SEOmoz turned 1 year old today. Our first post, way back on October 14th of last year shows just how far we've come. I'm really happy with the way this site has turned out and I have great things in mind (particularly with relation to the tools) o...
As much as I like their cool zebra logo, it appears that RedZee.com (link left out on purpose) is using a slew of bad tactics to attempt to gain popularity in the search space. I haven't personally seen referrals from them, yet, but some others have and base...
Back in the late '90's, I was obsessed with Flash design. I spent countless hours animating text and building organic-styled site designs. I gave up on that a long time ago, when I realized that true designers had something I lacked (namely talent) and that hard work can only take you ...
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The question was asked at HighRankings, but I think it's a great, universal question for site builders. What do visitors want from a links page and what should we, therefore, provide. My personal feeling is that your outbound links should be structured in one of 3 ways: When appropriate, link direct...
I get asked this all the time when I'm consulting. It's the mantra of the link hungry and content poor and it's a great question - one that's worthy of being repeated over and over (though it need not always involve my first name). There's no easy answer, but there is a simple way I can show you the kinds of content and let you think up your own way to do it. Thanks to our friends at de...
If you have several doorway/spam domains that Google has decided to gray out the PR on, can you hurt a site who's rankings and reputation are solid by 301ing those penalized domains to the trusted one? This is the question asked by adamclark at SEW. Ian Mcanerin chimes in with some good advice: ...
Xan has a great post on how to build your own search engine. It's not nearly as difficult as it sounds and she notes (as Matt Cutts did in his interview by Aaron) that it will quickly make you an on-pag...
I received a lot of private email on the subject of my scraper sites post. I asked some folks and they said that I could share their thoughts anonymously - most are worried about reprisal from Google, though I'm forced to wonder how much the search giant could care about a few grumblers in SEO. "The...
I've noticed Bluefish getting a lot of attention lately, particularly in light of Adobe's acquisition of Macromedia and the proposed combination of the two most popular editors in the marketplace today - Dreamweaver (which...
A great page from John Sofwa, a math PhD and founder of Vivomind Intelligence (who could really use a new website), gives a thorough explanation of many of the ...
I've gotten more than a little concerned lately over a trend I see in the SEO world. I've noticed through following the backlink acquisition of several client sites that the better a site ranks (for a wide variety of phrases), the more spam/scraper sites will re-publish your text or site description from the SERPs and link to you. A ...
This is a totally worthwhile read (if a little long). Mr. Wall (of SEOBook) gives Matt some floaters, some tough questions and some in the middle and Matt answers them all with honesty and...
I've noted on several occassions that SEOmoz is largely sandboxed at Google. Despite having great, natural link popularity (thanks everyone!), the traffic from Google is on the order of 20-50 people a day, all of whom either typed in 'randfish' or 'seomoz'. Thankfully, at Yahoo! and MSN, the site ranks spectacularly for a great variety of searches (but, it seems that web-dev types don't use tho...