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NetDisaster
Rand Fishkin

NetDisaster

Paralleling the topic of yesterday's "humor as link-building" subject, today I've stumbled across a site called NetDisaster that will take a given URL and turn the page into a private battlefield for Martians, meteors and other untimely disasters....

Risks of Sitewide Links
Rand Fishkin

Risks of Sitewide Links

The measurable risk of any particular SEO tactic is very hard to measure. After all, experimentation with successful sites in the SERPs is not only dangerous, but also expensive and time-consuming, while avoiding risks by using precautionary measures is virtually costless.Si...

Urchin & Google
Rand Fishkin

Urchin & Google

Urchin, a well-known web analytics tool that runs on hundreds of thousands of websites, has been acquired by Google. While many in the search industry are surprised by this move, I see it as more of a calculated strategy of Google's to g...