The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
An excellent, in-depth article from the Scientific American was published earlier this week. The article goes deep inside the search industry and discusses many of the cutting edge technologies and ideas that are propelling the growth and innovatio...
A recent thread at SEW takes a poll asking whether anyone still cares about PageRank. The important thing for SEOs to remember, whether they are experienced or new to the optimization process is that P...
SEOmoz has put together a small chart analyzing the top 20 results for two searches at Google, one a normal 2-word phrase, and the other with much discussed -asdf filter (done by appending 15 -asdf onto the back of the query). The two unique results sets have been a...
Many in the SEO world have long questioned the neccessity of re-writing dynamic URLs - those that pull content from databases - into static URLs that appear to end with a finite .php/.asp/.html/etc. A dynamic URL is often criticized by search optimizers because of the difficulties search ...
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An article in Forbes - Yahoo!'s Growth Prospects 'Superior' To Google's - notes that Merrill Lynch has upgraded earnings estimates for Yahoo! w...
Even the great and powerful Google is limited in the number of operations and complexity of calculations in the algorithm. Many SEOs often attribute far more power and subtlety to Google's ranking criteria and filtering technology than is technologically p...
The use of RSS has greatly expanded over the last 18 months, with every blogger on the web expounding on the virtues of subscribing to feeds. This process may seem daunting to the SEO & web reading neophyte, but luckily, this system is actually quite easy to ...
Early last week, Google removed its 10 words per query limit, and increased this number to 32. Some suspect this was to combat MSN Beta's ability to search up to 32 words per query. Whatever the reason, the new systema appears to have re-openend an old chink in Google...
The great advantage of a sitemap (for SEO purposes) comes from its ability to reduce the number of links that must be followed in order to reach all pages on a site. Sitemaps have a unique ability to garner the attention of search engine spiders and crawlers - making for much faster i...
A fascinating remark made by the Vice President of AskJeeves, Jim Lanzone, on the subject of the recent nofollow tag that is being ad...
An impressive new idea from the world of librarians, cataloguers and other reference technicians called Folksonomies has taken root in the world of web search. This new technology exploits users' time to classify and meta-label the web through browsing. The promise of this new categorization syte...
In September of 2003, Google acquired Kaltix Corp. While this was well reported in the blogosphere and the SEO industry, it's fascincating to see the direct correlation between this acquisi...
Code validation is an issue that has been tossed back and forth in the SEO world for years. The W3C's standards appear to have the general support of the validation and standards organizations across the Internet, thus leading SEOs to ask the leading question,Does having validated ...
An impressive thread, started by yours truly at SEOChat - Sandbox just a Google-Only Algorithm Piece? has initiated some of the best high-level discussion on Google's unique filter in recent times. A great variety of SEO theorists...