The Top Converting Sites on the Web
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
An article from the DMA (Direct Marketing Association) shows us the sites with the highest conversion rates on the web (among major, non brick-and-mortar retailers). The report's list is the most important piece, which I'll replicate here:
Top 10 Online Retailers Based on Conversion Rate
February 2005 eCommerce Site / Conversion Rate (%)
QVC 16.3
Lands’ End 14.8
sportsmansguide.com 13.5
FTD.com 13.4
llbean.com 13.4
Amazon 12.8
Coldwater Creek 12.7
eBay 12.3
Yahoo! Shopping 12.1
proflowers.com 11.8
Source: Nielsen//NetRatings MegaView Online Retail, April 2005
It's shocking to me that the top online conversion rate's traffic is driven through an entirely non-web medium - television...
Comments
Please keep your comments TAGFEE by following the community etiquette
Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.