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This Week in Search for 11/12/09

Sam Niccolls

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Sam Niccolls

This Week in Search for 11/12/09

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.


Five Thumbs

  • Bing Unveils Wolfram|Alpha Powered Search:
    Whether you want to look up nutrition facts or find out your body mass index (perhaps before the holidays), Bing's Wolfram|Alpha powered results give you the information you want... or don't want, as the case may be.
  • Amazon Design Analysis:
    Just copy Amazon for e-commerce, right? Well, there are certainly reasons Amazon brought in 19 billion in revenue in 2008, but before you borrow too heavily, Jared Spool's SlideShare presentation analyzing Amazon design elements is worth a look.

Four Thumbs

  • Win Big by Doing Just a Few Things Well:
    As shown by Chipotle, Pinkberry, and others, simplicity can be an effective path to executing and marketing successful products. It's difficult to do, but as 37 Signals highlights, often times less is more.

Three Thumbs 

  • Heatmaps for Display Ads & Product Pages:
    Hot or not? ... it's a simple enough question, but few marketers use heatmaps to inform display ads or product pages. As Jonathan Mendez and Linda Bustos each point out, heatmaps are a great way to do like Snoop Dogg and "drop, drop it like it's hot." 
  • Smart E-mail Marketing Tips:
    Shay Howe's blog post full of e-mail tips is a useful hit list for marketing managers in charge of designing and delivering effective e-mails.
  • New Google Flu Shot Locator:
    Google moves the local search needle through continued improvements to their flu shot locator, which will soon be added to Flu.gov.

Two Thumbs    

  • Marissa Mayer Named Glamour Magazine Woman of the Year:
    Google's 34-year-old VP joins Michelle Obama, Maya Angelou, Serena Williams and Rihanna among Glamour Magazine's women of the year. And yes, the Mozzers currently in Vegas are projecting that our very own Sarah Bird will top Glamour's list in 2010.
  • Monetizing Mobile Content:
    A timely subject on the heels of Google's AdMob acquisition, eMarketer's study sheds light on the growth of U.S. mobile users and ways content owners could monetize mobile users.  

Rocking on YOUmoz


Top YOUmoz entries:

  1. * Web Analytics & Segmentation for Better Conversion Optimization by philou2803

  2. * What Make a Link Worthy Post - Part 2 by chenry

  3. Dear Generation X: Social Media from the Eyes of Your Successors by trycm

  4. Google Analytics Alternatives - Measuring Beyond Last Click Wins by John Santangelo

  5. AdWords Tracking Proven to be Misleading by William E 

  6. Case Study: How Building a Site for Users Improved Our Rankings by csaliba

* Indicates blog post was promoted to the SEOmoz Blog


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Sam Niccolls
Sam Niccolls is an online marketer. He specializes in SEO, SEM, e-mail, and web analytics and currently works at SEOmoz as a traffic and conversion specialist.

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