Skip to content
Search engines 5511dd3

Web Standards & W3C Guidelines

Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Table of Contents

Rand Fishkin

Web Standards & W3C Guidelines

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Web Standards & W3C Guidelines

Web standards and code validation can often be a boring subject in the SEO and web development world. It's not fun to hack through the W3C's validation complaints about missing alt tags, improperly entered text symbols and incomplete div tags, but it is neccessary.

In a thread at SEOChat, several posters who are more informed than myself on the subject of validation note that Google does give a very slight preference to validated pages (and every little bit helps, right?). They also note that forgetting to inclulde a doctype in the header of a web page tells browsers to use pre-1997 html standards which, while still mostly compatible, can cause some errors.

It is NOT critical for SEOs to insure complete W3C validation on every page of every site they work on. The benefits to SEO and ranking are very minimal. What is critical is taking care to provide a usable and standardized experience for every user. This means testing your site's functionality and visual layout with Mozilla's Firefox, Opera, Internet Explorer & Netscape. It can be a pain, but the value is certainly there.

On the subject of validation, here are some excellent resources pointed out in the thread and other I have dug up myself:

Back to Top

With Moz Pro, you have the tools you need to get SEO right — all in one place.

Read Next

The Mozbot Mashup: Roger Explores the World of Generative AI Imagery

The Mozbot Mashup: Roger Explores the World of Generative AI Imagery

Mar 07, 2023
One Secret to Improve SEO in 2021: Guestographics

One Secret to Improve SEO in 2021: Guestographics

Jul 21, 2021
Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO

Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO

Apr 28, 2017

Comments

Please keep your comments TAGFEE by following the community etiquette

Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.