Wordze to Yo Mutha
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Last week I chatted with Levi from Wordze about the keyword research tool he built. Levi, who's chummy with SEOmoz's resident black hat blogger G-Man, is a programmer who tinkered around with various keyword research sites and decided to build his own.
Wordze has the token keyword research tool, where you type in a keyword or phrase, set the match to exact, broad, or any, and receive a list of related keywords, their 30-day cycle count (Wordze gets their data from meta crawlers and a couple of ISPs), their estimate of search views on that keyword, and their KEI (Keyword Effectiveness Index, which is a comparison of the number of searches to the number of search results; the lower the KEI, the more difficult it is to rank for that keyword).
Wordze will also show you the historical search data for a particular keyword (based on daily traffic):
You can also analyze a keyword's WordRank, which analyzes the search results for a keyword and gives you an idea of how competitive the domains are:
Wordze has the token keyword research tool, where you type in a keyword or phrase, set the match to exact, broad, or any, and receive a list of related keywords, their 30-day cycle count (Wordze gets their data from meta crawlers and a couple of ISPs), their estimate of search views on that keyword, and their KEI (Keyword Effectiveness Index, which is a comparison of the number of searches to the number of search results; the lower the KEI, the more difficult it is to rank for that keyword).
Wordze will also show you the historical search data for a particular keyword (based on daily traffic):
You can also analyze a keyword's WordRank, which analyzes the search results for a keyword and gives you an idea of how competitive the domains are:
Another interesting feature is Wordze's Dig (not Digg) tool, which apparently searches through over 10,000 websites and returns a crapload of keywords. It takes a while to generate a report, but once it's finished, you have a couple hundred pages of keywords to sift through. I ran a report for "playground equipment" and received 232 pages' worth of keywords.
Other Wordze features include importing keywords, downloading saved results, a keyword misspell and typo database, keyword density, an API service, and a thesaurus. Membership is pretty cheap at $35/month (or a 24-hour day trial for $7.95). While Wordze doesn't have nearly as much data sources as KeywordDiscovery or Wordtracker, it is cheaper to try it out for a month.
One of my gripes about Wordze is that the site has no information about the creator, why he created Wordze, where the data derives from (I found out when talking to Levi), where the company is located, etc. The site's trustworthiness can be improved greatly.
Obviously, another complaint is that there's no way to figure out how accurate any of Wordze's search counts are (I'd say they're probably low, seeing as how the tool is still new and hasn't yet built up a large enough database), but I'll stress that, just like any keyword research tool, you shouldn't read into the numbers--instead, use the tool for a relative comparison between various keywords. A good way to check how "accurate" Wordze is would be to compare its results for a keyword with other keyword research tools (Overture, KeywordDiscovery, Wordtracker, etc). If all of the tools reach a consensus that keyword X is more popular than keyword Y, then I see no harm in tinkering around with Wordze.
If you want to see some of Wordze's tools in action, check out their introductory videos (http://www.wordze.com/videos/KeywordResearch/ and http://www.wordze.com/videos/CompetitorKeywords/) and listen to Levi (who I think sounds a bit like Vin Diesel) give you the grand tour.
Other Wordze features include importing keywords, downloading saved results, a keyword misspell and typo database, keyword density, an API service, and a thesaurus. Membership is pretty cheap at $35/month (or a 24-hour day trial for $7.95). While Wordze doesn't have nearly as much data sources as KeywordDiscovery or Wordtracker, it is cheaper to try it out for a month.
One of my gripes about Wordze is that the site has no information about the creator, why he created Wordze, where the data derives from (I found out when talking to Levi), where the company is located, etc. The site's trustworthiness can be improved greatly.
Obviously, another complaint is that there's no way to figure out how accurate any of Wordze's search counts are (I'd say they're probably low, seeing as how the tool is still new and hasn't yet built up a large enough database), but I'll stress that, just like any keyword research tool, you shouldn't read into the numbers--instead, use the tool for a relative comparison between various keywords. A good way to check how "accurate" Wordze is would be to compare its results for a keyword with other keyword research tools (Overture, KeywordDiscovery, Wordtracker, etc). If all of the tools reach a consensus that keyword X is more popular than keyword Y, then I see no harm in tinkering around with Wordze.
If you want to see some of Wordze's tools in action, check out their introductory videos (http://www.wordze.com/videos/KeywordResearch/ and http://www.wordze.com/videos/CompetitorKeywords/) and listen to Levi (who I think sounds a bit like Vin Diesel) give you the grand tour.
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