Drastic rankings drop
-
SOS SEOMozzers
hello all. I woke up this morning to find out our rankings for two main keywords:
1. internet marketing firm
2. marketing firmdropped from being #8 on google to not being invthe top 50.
last week we upgraded the site to HTML5 . We checked the on page via pro tools and everthing seemed fine.
We checked Google analytics ( traffic was beginning to fall) and we checked webmaster tools - ( there were not critical issues etc)
So now i am bewildered as to what possible happened to wipe us of the search.
Please can you help - the site is www.gunshotdigital.com
-
it turns out the domain name servers etc were messed about with when we upgraded to HTML5 for some reason. We fixed it now and its all good but taking time for the change over obviously.
Thank you for connectin with me Keri - i really appreciate it.
Best wishes,
Vijay
-
it turns out the domain name servers etc were messed about with when we upgraded to HTML5 for some reason. We fixed it now and its all good but taking time for the change over obviously.
Thank you for connectin with me i appreciate it Omarzee
Best wishes,
Vijay
-
it turns out the domain name servers etc were messed about with when we upgraded to HTML5 for some reason. We fixed it now and its all good but taking time for the change over obviously.
Thank you for connectin with me and helping Robert. I appreciate it.
Best wishes,
Vijay
-
pl could you tell me who you are talking abut? Thank you.
Also it turns out the domain name servers etc were messed about with when we upgraded to HTML5 for some reason. We fixed it now and its all good but taking time for the change over obviously.
Thank you for connectin with me Journey man.
Best wishes,
Vijay
-
Vijay
First and most importantly is you have a huge problem with page load times. Huge.
In YSlow you are grading out at a D. I have attached an image as the problems are too numerous to list. Your issue is because on home page you are close to timing out and on others you are not resolving at all. As I ran test, it was taking your Vimeo feed a loooonnnngggg time in the test. Don't know if that is part of problem or not.
Given the issues and the title tags, etc. I don't see how you were ranking that highly. With a page load time of at least 10 seconds, you are not going to rank.You need to add expires headers, need to move java script to the bottom of page, need a CDN, need to get rid of all the cookies, etc.
Even after the site was cached on my machine (new macpro 17 with solid state drive, 16 gigs of sdram, etc) it took over 8 seconds to load. This is the problem.
Keri had a great suggestion with checking in the main browsers for compatibility. I noticed in Chrome the video got to where it was hesitating a lot but not in firefox.
Another thought is since this in on a WP platform, did you by any chance change anything in the coding on the theme? Can't think of other reasons for page load problem and the absence of pages all together. I know that the only url I got to resolve was the home page.
Hope it helps.
-
By the way, it looks like you have an SEO consultant on staff. I just clicked on the gal who talks about SEO at your firm. How about asking her?
-
I'd have to agree with Keri on the feel of where I'm landing when going to the site. I thought it was a commercial for givenchy as well.
It's a beautiful site though. I was considering revamping my personal site to be something like this.
If there's any manual raters who got a hold of it, maybe that's why they de-ranked you if they got the same feel as Keri and I did.
When I do a source check on the meta description, I see:
name="description" content="" />
i.e., nothing. I'm a little surprised you were #8 with this and a title of:
<title></span><span>Gunshot Digital | Gunshot Digital</title>
I looked at your backlinks and it makes sense why you were ranking now. But maybe a bunch of your on page got screwed up from your new site? Take some time going through all of the on page factors and make sure they're all o.k.
I thought the recent change in the algo was about ads showing up towards the top and the stuff above the fold not matching search queries were punishing 1% of the sites. This just seems like a) not matching search intent at first glance and b) on page elements getting screwed up, but I only spent a few minutes looking.
-
Hi Vjay,
You might do a site:gunshotdigital.com in Google. There's a bunch of pages that are indexed and not resolving / timing out. If I go to the blog page, then try to go to About, I get a page not found. I'm having a hard time finding any content on your site when I go in through the main page, and the site is slow to load. Have you crawled the page as Googlebot (via Google Webmaster Tools) to make sure the site is crawlable?
The meta description that Google shows when I do the site: command includes Very Irresistible Givenchy. I don't get the sense that I've landed on a page that has anything to do with an internet marketing firm, I get the sense that I've landed on a movie trailer or something, then I figure out it's a perfume ad.
In the source code I'm seeing some text for the search engines, but I'm not seeing anything as a user. Have you checked your site in a variety of browsers to make sure it acts as expected? Have you put in redirects from the old site? Have you made sure the title tags and meta descriptions are correct? Have you reviewed your robots.txt for the platform you're using?
-
I've noticed a significant drop in some of my sites as well. I think it's because of a recent Google algo update (has happened in the last week to week and a half) and a even more recent data refresh. It's affected a lot of webmasters I know, some positive, more negative.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Conversion drop after site move
Have just migrated current and active site to Magento 1.9 and a new hosting package (dedicated and reasonably powerful for what we need). But we seem to have had a drop in conversion rate. I don't really know whether it's anything to be concerned about the moment. I've set up extensive server level 301 redirects for old pages. Would be glad of any thoughts? Thanks you
Web Design | | seoman100 -
Are non-breaking spaces ( ) in keyword phrases bad for ranking
Hello all, I came across a tip for avoiding text orphans in responsive design by putting a non-breaking space between the last two words. While this works nicely, I was wondering if I did this inside of a keyword phrase, would it still rank equally as well? Or will it be viewed as separate phrases or terms? Thanks, Roman
Web Design | | Dynata_panel_marketing0 -
Traffic Dropping To Website
Hi In Google Analytics:
Web Design | | SEOguy1
I have noticed up to 50% of traffic coming to the website drops off at the home page point,
and drops further from other pages on the site. I realise some may possibly say that this could be down to various factors such as server issues, poor web design, or the wrong traffic reaching the site I have did corrected the following: There was an issue with there being www.domain.com and www.domain.com/home, Screaming Frog and Moz showed that these both had duplicate meta tagging issues. Initially I had created a separate page called 'home' to include in the main nav bar under the slider, but yesterday I replaced this page with a request in the functions.php to place 'home' in the nav bar as a redirect back to the home www.domain.com page. This works great. So I now have the following 301 permanent redirects: non-www to www resolve in the htaccess file, plus 2 permanent 301 redirects in the nav bar. I wonder if this is acceptable protocol re the nav bar redirects, and I wonder if you could possibly advise if the actions that I have taken will have any negative impact on the web seo, link structure, crawlability or indexing. Thanks.0 -
Ranking for competitive keywords
Hi Folks, I am relatively new to SEO and I was hoping folks here could give me some guidance/tips on ranking in a competitive keyword space. My client is a health care provider and they wish to rank for terms like 'heart attack' which I believe will be quite difficult due to it being a short tail keyword and it is a very competitive space. Any an all advice and input is greatly appreciated. Regards, Dave
Web Design | | icanseeu0 -
Website Updates, will this affect my ranking/ DA or PA?
Hello All! My website is due for a big update soon, my current site is doing ok, however I want to update all of the content, structure, style and look of my whole site. I feel that with the way it's been going lately that it's time for an upgrade, my question is, will this affect my ranking? Will my page ranking's be affected? Will my DA be affected? I intend to optimize this new website perfectly too with all the things I've learnt since joining this forum. All the best, Paul
Web Design | | Paul_Tovey0 -
Hom much does getting a mobile website improve the "mobile ranking"?
There's been speculation about Google totally not ranking sites that are not mobile, but as far as I can see many sites rank THE SAME on mobile devices as on regular stationary PCs/lap-tops. I had hoped for a radically improved ranking once a mobile site was built. Or is it just that it takes a TON of time for it to go through and then it gets better or is it like with regular sites that a new mobile site on a sub-domain is parked in some form of mobile-sand-box? Also, does putting a mobile site on a ranking domain, as subdomain help, e.g. m.testingsite.com instead of testingsite.mobi ? Thanks.
Web Design | | yvonneq0 -
Do drop caps impact the search value of your content?
A client of mine wants to include drop caps at the start of the first paragraph on the page because they think it looks nice. I found some css techniques for implementing this using a span on the first character to enlarge the size of just that character. First word of the first paragraph. Are there any seo concerns I should have for adding drop caps?
Web Design | | fivelinesmedia0 -
Could Website redesign be a cause of drop in rankings?
We had a complete redesign of our website and moved it over to wordpress several months ago. As url's changed, we had appropriate 301 redirects done. Rankings for our top keywords dropped, but others remained intact. Our SEO company told us rankings drop when a redesign is done, but I thought if we did all redirects properly (which they approved), it wouldn't be much of a problem. Additionally, we've been steadily adding good new content. Any advice?
Web Design | | rdreich490