A Question for all Link Outreach Guys (Especially Blog Outreach)
-
Our SEO agency is considering hiring a new SEO consultant, specifically for outreach, with a strong focus on (quality) blog outreach.
I know how many successful posting I expect to get per month doing the work myself, but I wanted to make sure that I expected realistic amounts from a new (already experienced) staff member (just to be fair to them!), Soooooo...
I thought I would throw a question at other folks, and try to come up with a rough average number, to make sure I don't expect too much (or too little) from the new guy!
Now, obviously this varies depending on niche etc, but I am just asking for an approx. average, using search queries like: _"blog posting guidelines" "[niche here]" _
(Plus using feedburner searches, etc... usual blog outreach tactics!)
Also bear in mind that the outreacher will be based in the office, and content will be written for them by professional writers.
The question is...
- As an experienced blog outreacher, based on the above info, how many successful posts would you expect to get per month, assuming a 35hr to 40hr work week (Mon-Fri).
Cheers guys! I look forward to your opinions... I think it will be interesting to see how much the answers vary!
UPDATE: - So far only Casey seems willing to share Nobody else willing to chip in?
-
UPDATE: - So far only Casey seems willing to share Nobody else willing to chip in?
-
Thanks for the response
I know what you mean about hiring writers & training them to do the outreach... the reason we are not doing that this time, is that we have quite a few writers already, and so the aim is to keep them doing their thang, whilst get a new outreach ninja on board to find the prospects, secure the deals, and liaise with the content team (using a kanban board styleee project management system, with notes on individual blog needs and angles, etc).
I also agree about relationships being important, ideally via multiple social channels, I feel.
Anyway, thanks so much for your answer! I am looking forward to seeing what others have to say too
Mike.
-
We try to get 3-4 per month per client - each "outreacher" has about 3-4 clients they work on actively. We found that its also easier to hire & train professional writers/social media people to do this job, not only can they create good relationships through good email and status writing, but they can also write the content for the blogs itself.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question on AMP
I'd like to utilize AMP for faster loading for one of my clients. However, it is essential that this client have chat. My developer is having trouble incorporating chat with AMP, and he claims that it isn't possible to integrate the two. Can anyone advise me as to whether this is accurate? If it is true that AMP and chat aren't compatible, are there any solutions to this issue? I'd appreciate any leads on this. Thanks!
Intermediate & Advanced SEO | | Joseph-Green-SEO0 -
Poor internal linking?
Hi guys, Have a large e-commerce site 10,000 pages as a client and they are currently not getting much organic traffic to their level 3 sub-category pages, the URLs are like: https://www.domain.com.au/category/s...-category-type These pages have been on-page optimised, category content added, yet hardly any traffic. However the site level 1, level 2 pages do quite well. So this suggests this might be an internal linking issue? The site is definitely not penalized and as enough authority for these level 3 pages to rank. Any ideas would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | bridhard80 -
Structured Data Questions
I am showing 2 items with errors. These products have both been removed from the site, and will trigger a 404 Page Not Found. I am still seeing the page URLs in Webmaster Central > Search Appearance > Structured Data. They are shown as items with errors, the errors being that they are missing price too. Should I 301 redirect these on an htaccess file, or should I remove the page url in some other way from Google? Also, I have a site with over 50,000 products and 2,000 category level pages. In Structured Data, there are only 2,848 items. Does it seem like Google is collecting very little data compared to how many urls I have on my site?
Intermediate & Advanced SEO | | djlittman0 -
Problem with internal links
Hello! Our domain, http://www.unionroom.com/, is having a strange issue with OSE in that it is telling us our internal pages aren't linking to one another. An example of this is that it is showing our About page ( http://www.unionroom.com/about/ ) only having three links, but this link appears twice on every single page on the website (~200 pages) in the header and footer. We've hung around for a little while to see if OSE would correct itself, but it hasn't and this now suggests that it may be an issue with our in-linking structure. Can anyone spot any issues with our build? The rest of the websites that we produce, that are all built in the same way, all have healthy internal linking structures according to OSE. Very confusing! Any help would be greatly appreciated.
Intermediate & Advanced SEO | | unionroom0 -
Do links from twitter count in SEOMoz's Toolbar link count?
I am using the Chrome extension and looking at a SERP, when a page is said to have 2000 incoming links, does that include tweets with a link back to this page? What about retweets. Are those counted separately or as one? And what about independent tweets that have exactly the same content (tweet text + link)
Intermediate & Advanced SEO | | davhad0 -
Linking across categories
On a website when I link across in the same category should all the categories all pear on each page. Let's say I have 6 categories and 6 pages should I have the 6 links on all the pages ( such as A, B, C, D, E, on page 1 ( let's imagine this page is page F ), then on page A have link B, C D, E, F and so on for the 6 pages ( meaning all the links appear on all the pages across the category ) or should i just have let's say 3 links on page 1 ( link A, B, C ) , then link ( D, E, F ) on page 2, then A, E, F on page 3, link B, C F on page 4 and so on... ( which means that i vary the links that appear and that it is naturally ( at least I think ) going to boost the link that appears the most of the 6 pages ? I hope this is not too confusing, Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Link Anchor Text
As I keep studing SEO I reach to the conclusion that the Anchor Text from other site is crucial to get more positive results for our website and for the link-building strategy. My question is - Is it better to have an Anchor Text to my main link our should I ask for a determine targeted keyword? Tks in advance! Pedro M Pereira
Intermediate & Advanced SEO | | PedroM0 -
By paying you guys...?
By paying you guys each month will you be making my website more visible and accessible or will you only point out the mistakes I should fix?
Intermediate & Advanced SEO | | vacksah0