Rel=alternate to help localize sites
-
I am wondering about the efficiency of the rel=alternate tag and how well it works at specifically localizing content.
Example:
I have a website on a few ccTLD's but for some reason my .com shows up on Google.co.uk before my .co.uk version of my page. Some people have mentioned using rel=alternate but in my research this only seems to be applicable for duplicate content in another language. If I am wrong here can somebody please help me better understand this application of the rel=alternate tag. All my research leads me to rel=alternate hreflang= and I am not sure that is what I want.
Thanks,
Chris Birkholm -
Not really so. In fact you need to use also the rel="canonical".
In order to not get you confused, I really suggest you to follow the implementations steps presented by Tim Grice in this post published on SEOWizz:
-
Gianluca,
Really appreciate the feedback here. So the one thing I have a question of then is how this rel=alternate tag would look on my .com as this is where I am apparently getting a little confused. I would basically list my other English versions there correct and the same for my co.uk, etc...?
-
Hi Thomas,
actually the rel="alternate" "hreflang" can be used also to define the region, apart the language.
That means that in your specific case you could use en-US (English version for USA users) - en-GB (English version for British users) - en-AU (English version for Australian users) and so on.
Then, in order to not have the .com site I suggest you to use the rel="alternate". More over, if the .com site is meant specifically for USA market, it would be also better to specify to Google that USA is the market in Google Webmaster Tools, because the contrary will mean that you are asking to it rank also in every regional Google, the .co.uk one too.
Others things that help search engines understand what site to present first in case like yours are the use of the local currency, address and phone numbers, but I don't know if it's your case. Also, your UK site maybe need a stronger link profile, especially rich in links by local authoritative sites.
Another "add on" is sometimes the use of the rel="canonical", but your doesn't seem the case where to use it
Finally, I give you a few links that could be helpful for you:
http://www.rimmkaufman.com/blog/advanced-international-seo-rel-alternate-hreflang-x/13122011/ << A post by Adam Audette, of which I suggest you read also the comments;
http://searchenginewatch.com/article/2137882/Newest-International-SEO-Challenge-Hreflang-Canonical-Tags << An interesting overview done in Search Engine Watch
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO question regarding rails app on www.site.com hosted on Heroku and www.site.com/blog at another host
Hi, I have a rails app hosted on Heroku (www.site.com) and would much prefer to set up a Wordpress blog using a different host pointing to www.site.com/blog, as opposed to using a gem within the actual app. Whats are peoples thoughts regarding there being any ranking implications for implementing the set up as noted in this post on Stackoverflow: "What I would do is serve your Wordpress blog along side your Rails app (so you've got a PHP and a Rails server running), and just have your /blog route point to a controller that redirects to your Wordpress app. Add something like this to your routes.rb: _`get '/blog', to:'blog#redirect'`_ and then have a redirect method in your BlogController that simply does this: _`classBlogController<applicationcontrollerdef redirect="" redirect_to="" "url_of_wordpress_blog"endend<="" code=""></applicationcontrollerdef>`_ _Now you can point at yourdomain.com/blog and it will take you to the Wordpress site._
Intermediate & Advanced SEO | | Anward0 -
Will a GEO Localization site create thousands of duplicates?
Hi mozzers, We are about to launch a new site and right now I am worried that this new site may create thousands of duplicate content which will harm all the SEO that has been done in the last few years. Here is a situation: You land on the example.com/Los-angeles page (geo located) but if you modify URI to example.com/chico then a pop up appears and ask you for the location you want to be in (pop up attached). When choosing chico the URI switches to example.com/chico?franchise=chico instead of /chico only. This site has over 40 different microsites so my question are all these arguments ?franchise=city going to be indexed and create thousands of dups? or are we safe because this geo localization happens thanks to javascript? Thanks! GopRinh.png
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Why isnt this site ranking?
I just took over for a site and noticed they have no presence for any keywords...not even low ranks. Their backlink profile is not the best, but webmaster tools says they have no manual actions. vonderhaar.com Thoughts on the matter?
Intermediate & Advanced SEO | | Atomicx0 -
Site migration from non canonicalized site
Hi Mozzers - I'm working on a site migration from a non-canonicalized site - I am wondering about the best way to deal with that - should I ask them to canonicalize prior to migration? Many thanks.
Intermediate & Advanced SEO | | McTaggart0 -
Alternative Markup Challenge. Can anyone help?
I have a challenge around alternative markup. We currently operate a single domain with geo-targeted folders and alternative markup implemented. We are now now looking to expand this out to non-English content. Current Implementation; All generic English language content hosted on the main domain, with x5 English language content variations (locales) available under a folder structure (.com/en-us/ etc.). Alternative markup is in place for all locales within the HTML, implemented automatically by developers via the CMS. Locale folders geo-targeted via GWT and Bing WT. Planned Launch; Introduction of 5 new non-English locale folders (e.g. /de-de/ etc.), targeted to their respective country and language. Content language will be mixed, with around 1/10 of pages translated and the other 9/10 of pages (business listings) having their body content remain in English, with headers / footers translated. Locale folders will be geo-targeted via GWT and Bing WT. Folder and markup usage TBC. Options; Folders; Implement folder structure /de/, attempting to indicate country but not language (issue; usually a single identifier indicates language, not country?). Implement /de-de/ folder structure to match the English locales and maintain correct country targeting (issue; some content is not in language). Alternative markup; Do not make use of markup at all. Implement CMS based automated markup on all English and non-English content throughout the locale (e.g. /de-de/), but exclude English language versions (e.g. /en-gb/). Attempt manually implementing markup to bridge the English and non-English locales, potentially creating future issues with new content going live and content being removed. A heavy risk. Current approach is webmaster tools targeting, a /de-de/ folder structure and automated implementation of markup. This means English language URLs will have markup and non-English language URLs will have markup, but they will not match up (e.g. English pages will never have markup for non-English language content). If you minds haven't melted, what's your thoughts? Any help is much appreciated.
Intermediate & Advanced SEO | | HelloAlba0 -
What things, that we might overlook, help retain link juice on the site?
Since subscribing to Moz, I have been focussing alot on some of the more technical aspects of SEO. The current thing I am finding interesting is stopping link juice leaks. Here are a selection of some of the things I have done: I have cloaked my affiliate links - see http://yoast.com/cloak-affiliate-links/ Removed some html coded social share links within the theme, and replaced with javascript plugin (http://wordpress.org/plugins/flare/) Used the Moz toolbar to view as Google, to see what google is seeing. Removed some meta links at the bottom of blog posts (author etc) that were duplicated. Now, I don't intend to go over the top with this, as links to social accounts on each page are there to encourage engagement etc, but are there any things you may have come across \ tips that people may have overlooked but perhaps should look out for? As example as some of the things that might be interesting to discuss: Are too many tags, categories bad? Do you index your tag, date archive pages? Does it matter?
Intermediate & Advanced SEO | | Jonathan19790 -
Sitemaps: Alternate hreflang
Hi, some time ago I have read that there is a limit of 50.000 URLs per sitemap file (So, you need to create a sitemap index and separate files with 50.000 urls each). [Source]. Now we are about to implement the link hreflang in the sitemap [Source], and we dont know if we have to count each alternate as a different url. We have 21 different well positioned domains (Same name, different cctlds, a little different content [varies in currencies, taxes, some labels, etc] depending in the target country) so the amount of links per url would be high. A) Shall we count each link alternate as a separate url, or just the original ones? For example, if we have to count the link alternates, that would make us have 2380pages per sitemap, each with one original url and 20 alternate links. (Always being aware of the 50mb maximum filesize) B) Actually we have one sitemap per domain. Using this, shall we generate one per domain using the matching domain as original url? Or it would be the same if we upload to every domain the same sitemap? Thanks
Intermediate & Advanced SEO | | marianoSoler980 -
Charity project for local women's shelter - need help: will Google notice if you alter the document title with Javascript after the page loads?
I am doing some pro-bono work with a local shelter for female victims of domestic abuse. I am trying to help visitors to the site cover their tracks by employing a document.title change when the page loads using JavaScript. This shelter receives a lot of traffic from Google. I worry that the Google bots will see this javascript change and somehow penalize this site or modify the title in the SERPs. Has anyone had any experience with this kind of javascript maneuver? All help would be greatly appreciated!
Intermediate & Advanced SEO | | jkonowitch0