Does Link Juice Flow From Banner Ads.
-
Hi Guys
I have been checking out a couple of my competitors and noticed that in site explorer there were sites that were passing what I would consider strong amounts of link juice for their banner adverts.
I checked the anchor text which was always (Img ALT)
Also the links are follow and placed on the home page too.
So I wondered how google view this Im sure adverts were supposed to be no follow and if so then do you think there is a benefit from me taking one of these banner adverts to increase the level of link juice passing to my site.
-
Hi John
Thanks for the answer I think you are correct.
My competitors have been advertising on these sites and I was absolutely sure they were getting some benefit from doing so (more than just brand awareness) and now I think this thread had confirmed it for me.
Alot of people have websites and many of them are not interested in seo and therefore dont read up on google guidelines so it is easy to understand how these things can be missed by some web owners.
-
Hi Nicola -
Great question here. As Malcolm said, ad networks do not pass link equity. However, a banner advertisement that is not part of an ad network is technically a paid link (unless it's an embeddable badge or something). Often these will have referrer numbers on them as well. I think that Google devalues these when they see the referral code, but that is not for sure.
But, to be safe, I would add the rel="nofollow" to these links.
-
Thank you Malcolm that answers what I wanted to know.
-
A banner ad can be a legitimate link source, it will be an arrangement between the site owners and not done through an ad network. It would just be like you coming to me asking for a link on my site, but instead of anchor text using an image. Not using a no-follow tag is against guidelines, but you could argue it's not a banner ad and a legitimate link.
Link juice is definately not passed through banner ads on ad networks such as adwords/doubleclick or affiliate banners as they bounce over an adserver first.
-
you can always request the web-master to put a no follow tag, i don't think there will be an issue with that! (if you explain them the consequence of not adding a no-follow tag)
-
Hi Moosa
I do not have the option to put no follow, I do not own the site I would just be advertising on the site???
-
Honestly, I would prefer to stay white hat in that case and put a no-follow tag because playing outside the Google guideline will always a risk as you never know when Google see you, find you and take you down!...
I have seen many people don't do it by purpose but Google punishments sometimes are hard to stand! Obviously everything depends upon if Google see this but still it's better to stay on the safe side!
-
Hi Moosa
But what I am asking is it good for my site (I would be advisting on the site)
From what I have seen in my industry no one is using no follow for their banners.
Presumably if google found out they would punish the site selling the banners.
(btw I dont think they have done this on purpose, as with everything alot of people dont follow google guidelines and for these guys I doubt very much serps are that important)
-
Well According to Google, Advertising links if passing links should contain a no-follow tag on them or else they are violating the Google advertisement laws…
I don’t think it’s a good idea because if caught, the punishment can be a hard hit… putting a no follow link on banner ad seems to me as a safe option.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal links: How do I find keywords that are not linked to a URL?
Hi Moz members I'd really like to place an internal link of every instance of an important keyword phrase "cycling caps" or "cycling cap" to my eComm category page
Link Building | | andystorey
https://www.prendas.co.uk/collections/headwear/cotton-caps I feel this would not only help my customers browsing my store, but I believe it will help from an SEO perspective. How can I search my site using Moz, Screaming Frog, Google etc to find every time cycling cap(s) is used but is not linked to the above URL? I can then apply the same for cycling jerseys, socks, etc Andy0 -
What is the process of link earning to avoid link building?
Hi All, I want process to earning links for new SEO 2014. Can anybody explain? Thanks, Akhilesh
Link Building | | dotlineseo0 -
"Activating" Links - Do External Links Have to Be Clicked On to Really Have Value?
I heard an SEO talk about the concept of "activating" a link - meaning that if an external link to your site exists, but google doesn't detect that it has gotten any actual clicks, they will significantly discount or ignore the value of the link. Obviously between Chrome, toolbars, and GA, google does have a lot of ways to detect whether a link has gotten clicks. What is the SEOmoz take on this issue?
Link Building | | kbrake0 -
Does the trailing slash really matter in terms of passing link juice?
Does the trailing slash matter? Say my website resolves to: link to: http://www.domain.com/ So if a user went to link to: http://www.domain.com it would 301 them to link to: http://www.domain.com Then does a link to: link to: http://www.domain.com**/** pass the same amount of link juice as a link to: http://www.domain.com ?
Link Building | | adriandg0 -
Link Targets
What do you think of getting links from... high quality sites, with many non spammy high trusted links to them....but their traffic has been majorly hit by panda. I suspect perhaps for having too many thin pages. Is persuing links on these sites a good idea or not? I'd welcome opinions.
Link Building | | PeterM220 -
Link Building....confused!
Hi Guys, I'm after some advise please. We have a client who offers self catering accommodation to let on his website. We are looking at ways to increase links to his site and one idea we had was to possibly affiliate ourselves with local companies within the areas of the specific accommodation. Our client is looking to partner with local business's in each area of said accommodation (probably two of each kind) and then send the details of these business' with whatever special deals they will offer customers on every confirmation that goes out to the clients. Obviously, in return, these business' will then link to Room-B. What I'm trying to find out is if linking to partners via an email delivered from thewebsite is safe in terms of link juice: it's important that Google doesn't index any outbound links to partners from us at all. Any advise would be greatly appreciated! Thanks
Link Building | | SoundinTheory0 -
Question about forwarding domains and link juice
We currently have a domain that has a small amount of inbound links: http://www.opensiteexplorer.org/www.1800wecoach.com/a!links We decided to switch over to a different domain name, which currently has 0 inbound links. What we were wondering is which would be better: link to the new domain from the old domain in a prominent location on all pages. or forward the old domain to the new domain? does forwarding a domain pass linkjuice?
Link Building | | adriandg0 -
Recognizing a back link
Have you conducted or know of any research/studies that examines when the inherited value of a backlink is actually attributed to the detination url? Meaning if abc.com links to xyz.com today with a unique long-tailed anchor tag, at what point would Google actually recognize the value of that link to xyc.com (ie increasing in the SERPs for that anchor). My first inclination would be at the point of indexation of the link but from my own casual analysis, I havent proved this to be true. Obviously we dont know exactly how google does this, but have you drawn any conclusions based upon your own findings? Perhaps there's a period of link evaluation post indexation before passing value in terms of ranking relevance? thanks!
Link Building | | lexnex0