Most Important SEO Factors / Methods
-
What would you consider to be the most important factor / method of SEO? In my opinion;
- Competitive Research
- Identifying Keywords / Phrases with high Search Volume
- URL selection
- Link Structure
- Link Building
- Meta Information
What's yours?
-
I believe content is the most important factor, and then on-site optimization which would include URL selection, Identifying keywords, and structure. Once that is out of the way I move on to link building.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google News results ...can it be SEOed?
Hello Everyone. I simply wanted to know if anyone had some useful insight on what it takes for a legitimate website to appear within the Google News results. I have rarely, or ever, had to dabble in this kind of SEO, but after coming across a situation with a perfectly legitimate website, I'm now scratching my head. The site in question is a very well established website, with 0 "seo" done to it. All links organic, all traffic legit and they have VERY strong social media presence. The site's current DA is 50. Its a 3 letter domain. Some of the points I believe are important quantity and quality of content (% of aggregated vs actually original content) overall % of "news" content vs rest of the site content authors/writers credentials (how would Google evaluate the authority of a writer, so his/her content is newsworthy?) overall site authority rich snippet and code needed to be indexed? I think rel publisher or rel author tags have something to do with it? making sure to have basic SEO in place: canonical tag, unique headers, etc. What am I missing? They have one particular competitor that seem to be ranking for almost everything news related, while being a similar site in content and authority, however they are nowhere. They have submitted to Google News before (not even sure what that means) but have failed to be included -- does this put a "stain" on them for any reason or impede the possibility of being indexed in the Google News results in the future? ANY input is appreciated.
SERP Trends | | 1stOTLJK0 -
Can someone explain this about Etsy/Pinterest SEO?
Hello Moz Wizards, Could someone help me out with this? It's not related to my own site's SEO...but maybe you have some perspective on how Etsy and Pinterest do SEO... The issue is this - until recently, I was certain that individual stores/listings in Etsy (maybe Pinterest too) did not show up search results apart from the meta Etsy listing. Now I'm seeing competitors on Etsy show up as separate search results - not via their own websites, but their actual store or listing within Etsy. How is that done? I don't ever recall that happening, as I thought Etsy controlled the SEO access to their stores/listings. More importantly, how can I do that? Thanks for any insights you may have. Sharon
SERP Trends | | Sharon20160 -
Is it bad for international SEO to redirect CcTLDs and install Google website translator plugin to the primary domain (UK)?
We've bought lots of country extensions, e.g. .es, .fr, .in, .me, etc. Rather than employing translators, will it be acceptable for SEO to install the google translate plugin to the site, and 301 redirect the country extensions to the .com address?
SERP Trends | | Tom_Rocks_Off0 -
Are there any clear, significant differences between Google SEO and Yahoo/Bing SEO?
I have a client who is very focused on getting ranks in Yahoo! Convincing him that focusing on Google is much more important isn't going to happen. He uses Yahoo! He ranks very well in Google, and his site is relatively well-made with no glaring on-page issues. His backlink profile is also not an issue. I'm trying to find ways to rank specifically for Yahoo! since we're ranking well in Google and the client cares a ton about Yahoo! I know Yahoo! uses Bing's algorithm, but results aren't identical in the two engines. Does anyone know of big, glaring difference in the two algorithms that would result in great Google ranks, but almost non-existent Yahoo! ranks? I have him in Bing webmasters, his local SEO and citations are good, his backlink profile is good, and his on-page is decent.
SERP Trends | | WilliamKammer0 -
How often do you submit to local search/citation sites?
I recently received a Network Solutions spam/offer email regarding their internet marketing packages. One of the "benefits" they cited was that they submit your information to local search/citation sites once a month, to keep it up-to-date. I don't know about you guys, but my clients' information isn't changing on a frequent basis. I remember when it used to be a tactic to submit regularly to the same citation sites, but that seems like overkill now. Does anyone still do this, or is NS just trying to make their product sound good? Do we need to update citation sites frequently, or is it enough to update when there are actual changes to make?
SERP Trends | | ScottImageWorks0 -
Local SEO citations: Do business description text variations matter? If yes how important is it to vary them?
I would like to see what is the consensus here about this stuff as virtually any automated service, be it yext or yahoo, will use one description text and use it for every available listing in their ecosystem. In general what is your take on varying this business description text? of course, I would personally put a safer bet on avoiding any duplicate text between listings and the domain of the business in any case. but my questions is more between listing vs listing. THIS IS BAD - WHY? THIS HAS NO IMPORTANCE WHATSOEVER - WHY NOT? and in conclusion and hindsight, would one need to watch out for duplicate content across non-domain assets used by the business so long as none of the content is duplicated from the business domain? I tried my best googling this, but did not find a straight answer anywhere. I would really appreciate some experienced and insightful comments on this one 🙂
SERP Trends | | Raydon0 -
What options are there for local SEO when no physical location exists?
I work for a automobile transportation company that provides services in several different cities throughout the US. Our headquarters (and physical location) is in San Diego, California, however we have drivers stationed in several different cities throughout the nation. The problem is, we don't have physical locations in those other cities - our drivers essentially work from home. What local SEO options are available to us, if any, for those cities where we don't have an actual brick and mortar address? Listing the home address of our drivers is, for obvious reasons, not ideal. Thanks for your help!
SERP Trends | | SEOAspirant0 -
Getting rid of negative websites/reviews
I have a client who is semi-famous and has some negative press that is appearing at the top of search engines. What is the best way to get rid of these?
SERP Trends | | StreetwiseReports0