Is this a worthwhile SEO tactic?
-
Many 'list' articles break down so that number one is on page one, and you are asked to click 'Next' to see number two. Number two is on page two, etc. For example: http://www.prevention.com/health/health-concerns/12-replacements-high-cholesterol-foods
Is this done simply to keep bounce rate down? Is it something I should try, or is it frowned upon in any way? Will it help bounce rate?
If it's a good practice, how would I do this in a Wordpress blog post?
Thanks!
-
Greetings Mark,
I have read on several different articles that a multi-step process is something that is liked by visitors.
http://uxdesign.smashingmagazine.com/2009/05/28/12-tips-for-designing-an-excellent-checkout-process/
In the above article it talks about a multi-step checkout process (#7) which is navigated by several different pages. It explains that visitors going through a multi-step process provides control for someone surfing the web which is helpful to keep visitors happy.
So all-in-all it seems doing this helps make visitors happy and in control which should in theory push visitors to keep clicking until they get to the end of the road. Which if so, would be good for SEO.
-
Thanks so much, Peter. Very helpful.
-
I believe generally the motivation in these click-along-lists is to maximize page view counts and ad impression rates, to make top-line numbers look good at the expense of user experience.
I'd suspect if anything bounce or abandonment rates are made worse with these if no other way out is offered. Some will mercifully provide a "show all" link or in this case we have a nice side menu showing the whole list.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I write for SEO?
Hi there, I am starting to write a blog and I wanted to know how to write for SEO correctly? I have been reading a lot about this subject lately and I found very different opinions in terms of length and keyword use. Could you give me some advise about this? Thank you!!
Content Development | | lucywrites0 -
What is the best tactic to fix thousands of product descriptions on an eCommerce site?
I've asked this to dozens of people already, but I still haven't found a satisfactory answer... perhaps someone here can help me: I keep hearing how important it is to update product descriptions to avoid duplicate content, decrease thin content and improve conversion rates - but for any new eCommerce sites like ours, with thousands of listings going up at once, this is nearly impossible to control. Outsourcing is clearly a bad idea from an SEO standpoint as well as a UX standpoint... But are there any other options? Should I let go of my other responsibilities and focuses as an in-house SEO manager and virtually stop, drop and roll out unique product descriptions? That would be a project that would take me at least a year to complete. Do I just give up? Do two descriptions a day and hope for the best? What do you guys think? What have you recommended for others? I can't imagine our company is alone in this dilemma. Thanks in advance! Hanna
Content Development | | whiteonlySEO0 -
Knowledge base for seo, announcing new articles on blog (dupe content)
Hi all, Im thinking of creating a knowledge base with all many asked questions in my company. This could be a great Link-bait source but also nice ranking opportunities i think. But sometimes some new articles are so actual that i also want to blog them.
Content Development | | mdkay
Can i for example double post them (or post a big excerpt) on the blog and canonicalise it to the KB article?
Will links to the blog have equal value to KB links? And will this work?0 -
Best SEO Approach for Scanned PDFs
I've just found a large number of great technical papers that we have written over the years. They are all scanned pdf's but still relevant. Currently they exist as a download but it seems to me that as each is approximately 5000 words of unique content we ought to be able to get some mileage out of them So I'm thinking of OCRing them, editing and putting them up as blog post with lots of links (10 - 20 max over the post length) to product pages (as it discusses a lot of the technical aspects underlying the products). Is this the best way of maximising benefit from them? Are there any other ways that would be good to use them?
Content Development | | Zippy-Bungle0 -
Disqus and SEO
It seems Disqus commenting system has grown and evolved so to make it easier to comment I've installed it on my 14 sites. I find moderation becomes much easier. Is Disqus SEO friendly and a part of an SEO process? (I checked the topic and only found one's dated back to 2011). Thanks, Don
Content Development | | NicheGuy0 -
Where to find quality bloggers with seo background for sub contract work
We are growing faster than expected and are in need of bloggers to keep up with updates for a multitude of websites. Where do you guys go to find reputable bloggers who are well versed in seo, social media and creative writing? We have tried ads locally but are not getting the quality we would like. Any recommendations or suggestions would be appreciated.
Content Development | | anthonytjm0 -
Does having blog on subdomain weaken primary site's SEO?
I have a Joomla site with a WordPress subdomain that I'm wanting to use as a learning center. It's far more simple for new blog editors and publishers to learn that over Joomla. The issue I'm facing is trying to figure out rather having the blog put into the primary domain instead of a subdomain will hurt my ratings at all? Where I got the idea that it may hurt ratings is due to how (from what I understand) search engines will see a subdomain slightly different than the primary domain. Thank you for any help!
Content Development | | sDevik0 -
SEO issues around post syndication via RSS
There are a number of clients that I have that want to syndicate either posts or video content to other websites via RSS feeds. Each of these are built on a WordPress platform, fyi. Two that this applies to are: http://explosiveoptions.net and http://mrtopstep.com Many of the sites that would pick this content up would be higher Domain and Page Ranks than the original sites. Those that have video content put it up on multiple sites, including YouTube. What can I do in the configuration of the RSS feeds to ensure the credit is maintained to the original website, and are there any other considerations I should be concerned about? Perhaps things that I would ask the other site to do in their incorporation of it to their site? Thanks for your help.
Content Development | | skipshean0