Does TrafficEstimate.com provide accurate traffic statistics?
-
When comparing traffic data for my own sites and others, I see very large discrepancies between Google Analytics, Google AdPlanner, Compete, TrafficEstimate.com - TrafficEstimate.com used to be a great way to get data on other websites' traffic, but now they don't seem to show data for international sites, and the data matches very closely to other sources for some sites and not close at all for others (200% differences).
Does anybody have experience with the accuracy of TrafficEstimate.com?
Does anybody have experience with the accuracy of Google AdPlanner traffic data?
-
Hi Jeffrey,
We own and operate TrafficEstimate.com and can provide a little more insight into how it works.
We built an algorithm that attempts to estimate traffic based on various criteria. We calibrate the algorithm based on traffic from real websites, many of which we own and operate, and some that are owned by people that we are friendly with. It's hard to get the algorithm to match the exact traffic number for each of these sites, but we do get it close (often within 10% to 20%).
Like any estimating tool, TrafficEstimate.com tends to work best for larger sites. That's not to say you need millions of visitors, but for sites that have less than 20,000 visitors per month, it's really hard to be accurate, for any estimating tool.
In checking our own sites, it does appear to be running on the low side, so I'll have our team update it to get it to be more accurate, at least for our own sites. Hopefully that will translate into better results for you too.
If you (or anyone else) would like to share specific website/traffic data with me to help us calibrate it, feel free to reach out to me via private message (click on my profile). I promise that I'll keep all information confidential.
One final note about the sites we cover, we do track historical traffic (to provide year-over-year trending) for a large number of sites, but we don't cover all sites. We will work on adding the ability to get the current traffic estimate for any site, even if we don't cover it on an ongoing basis.
-Doug
-
I just spot checked a few domains I work on with TrafficEstimate.com and I would say that the website is not very accurate with their estimates.
I have not used Google AdPlanner.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Exactly is traffic lift?
Under the keyword gap analysis under the competitive analysis report, there is a mention of traffic lift and it provides a number. Does the number represent the number of users or the number traffic to expect for that term? Or is it the positions?
Competitive Research | | SEOBrandBoca1 -
What tool can I use to find the top traffic-driving keyword for a batch of pages from multiple sites?
I thought I might be able to use Ahref's Batch Analysis for this, but that just gives stats on backlinks. I have a several lists of thousands of pages scraped for particular sets of keywords, but what I need is some way to automate fetching the biggest keyword that each page ranks for - biggest being the keyword that is estimated to drive the most organic traffic. Is there a tool out there that does something like this?
Competitive Research | | helenlorettahasan0 -
Creating Free Website Accounts (Weebly, Wix, Wordpress.com, etc) for Linking Purposes?
Greetings Mozzers, I came a cross several sites and when looking at their link profile I found they had several links from these free services to gain links. Obviously duplicate content is bad, but if all the content on each one was completely unique, would these links be of quality? Let's say, 1 link per site that is external to your site. I know it's a tricky topic but just wanted thoughts, would the above be a potentially beneficial method for gaining a simple quality link. Your advice and information is much appreciated!
Competitive Research | | MonsterWeb280 -
.biz vs .com
searching for a domain for a new branch of business, the original .com domain was no longer available yet the same domain with a .biz was. Question, how does google treat and rank .biz vs .com, same? less?
Competitive Research | | AmazingUniverse560 -
8500+ seomoz errors and still rank one for high traffic keywords
I plugged a competitor into the campaign manager that is ranking #1 for many target keywords like "sprinkler parts" (18k broad, 720 exact) and "sprinklers"(550k broad, 4400 exact) and #2 for "sprinkler"(1mil broad, 8100 exact). This site has over 8500 errors on SEOmoz - I have spent a good deal of time fixing errors on all of our client websites and have gotten them down to 0 errors. I am just wondering if I have been wasting my time and if the errors that SEOmoz reports on even make a difference. How can a site rank for such high traffic keywords when it has 4k duplicate content and 4k duplicate page title errors? The site has 75 linking root domains according to opensiteexplorer. any help on this would be greatly appreciated!
Competitive Research | | Splashme-1391910 -
When providing search results for SEO purposes to you use the exact results in Google Adwords
Hi Mozzers Just quick question When an SEO company are supplying their testimonials for example
Competitive Research | | mcliddy
Keyword Search Term has 33,000 visits a month
Keywords is in position 1 but the search volume they are showing is broad, i was always brought up to do research on exact results unless im using the reserch for a PPC campagin? Has anyone got any ideas?? should it be braod im looking at or exact?? Many Thanks Matt0 -
How accurate is the Keyword Difficulty Tool for international markets (specifically Australia)?
The difficulty percentage on several keywords is identical for Google.com and Google.com.au and I am wondering why?
Competitive Research | | davidangotti0