How many keywords?
-
Hi,
I have a client asking if they can target 50-100 keywords.
Has anyone ever heard of this before? In my eyes, 1-7 keywords at any one time is more than enough.
So unless you had a team of 50 people doing the work, is this a reasonable request?
Any advice welcome.
Thanks
-
I don't think 50-100 KW is that much. I'm rarely targeting less than 30 on a very small site of 20-30 pages, and on an ecomm site, 1000+ KW is nothing out of the ordinary. Resources, as you say, are the governing factor in determining how many KWs you'll be going after simultaneously. I'm usually only focusing on a handful at a time.
-
Yes that's the way I am working. Not committing to too many keywords and defining the project up front.
I'm just strugglin to understand the time involved in each area. I know what it takes me but not sure if I am under selling myself, over selling or not doing enough with the time and resourse I have.
Thanks
-
Your on-page factors provide relevance to the keyword topic, but it's not what gives your site/page the oomph required to rank above other sites. (It used to be that "keyword dense" pages was all that was needed, which is what led to pages with more keywords than information for the visitor.) Off-site authority building is what lifts your site above other strong competitors.
Part of SEO is understanding where to put your efforts for the best impact with the available time/budge/knowledge resources. To do that, you need to know what the marketing budget is, what the SEO skill level is, what the client goals are, the competitiveness of each potential keyword, the time frame that the client needs to see a return on their investment, and the strength of the page/site being worked on.
For a one man band the more narrowly you define the project and the client's perception, the better off you're going to be--especially early on.
-
Thanks for response.
What I don't get is the time and effort involved in off site backlinking per keyword.
Sure I can make each page keyword dense with great content and images.
But what about the off site stuff? For a one man band I always think it involves too much work to target that many words off site?
-
Indeed. I'll keep you on my short list.
-
"In a competitive space" as you say, is the key factor. : )
-
Hey there,
To be honest that doesn't sound unreasonable to me. Although I guess that does depend on the site and what they selling, if anything!
By writing good content around each product will soon see you ranking for each individual product.
What is the company? what are they selling? maybe I can help some more if I know more about the project.
Thanks
-
The initial content creation is the big obstacle for 50-100 keywords (focusing on quality). To do this correctly does require a good amount of resources. Continually monitoring, optimization can be done by a one/couple/few people (it all depends on what kw's/what industry & so on).
-
totally doable, 1-2 keywords per page, so a 50-100 page site can accomplish this. no problem at all
-
Chris, if you can rank for up to 7 keywords on a page in a competitive space I might try to hire you someday.
-
You can setup FAQ pages and an info guide on all the products. The key is to create lots of good quality content and each content piece should be focused on one keyword.
-
In the planning phase, ballpark a page of content optimized on-page and -off for each keyword and one page per product. Your results will differ widely based on a number of criteria. Before moving forward, I recommend digesting the following:
-
Within an e-commerce setting how would you equate that?
Say I have hundreds of different products and want to target 50 of them?
If I have armani jeans, slim fit, straight fit, boot fit etc.. all different products. How do I target 7 for one product? Or would I target 1 for 1 product but then say 50 different products?
In your experience how many hours would you say you put into targeting a keyword?
Thanks
-
Sure, it's possible, just not for one page. 1-7 keywords per page is a good estimate, but perhaps a bit high but a site can target hundreds, even thousands or tens of thousands with enough pages and enough effort. And your right, the more keywords being targeted the more man hours will have to be put into it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Targeted keywords in top half of the page or through out the page?
i have created a content, want to include target keywords but where do i place them for maxim seo benefit, i am asking this because i have heard looks doesn’t give much credit if the kws are at the end?
White Hat / Black Hat SEO | | Sam09schulz0 -
Keyword Duplication in the title
Hello, I read on this great SEO Blueprint Article here that you don't want to duplicate any words in the title tag, even one duplicate. But what if your branding and keywords both have the same word in it. For example, making the title here like this: NLP Training and Certification Center | NLP and Coaching Institute which is 66 characters by the way. Your thoughts on the duplicate word "NLP"?
White Hat / Black Hat SEO | | BobGW0 -
Keyword Phrase vs. separate keywords - Title Tag best practices
Hello, What is your opinion about when to use a keyword phrase vs. 2 keywords, separated by a comma, in the title tag? For example, on this page, the title could be either: NLP Hypnosis, Language Patterns | Nlpca.com or NLP and Hypnosis Including Language Patterns | Nlpca.com Which do you guys think is best with respect to rankings, updates, and future updates?
White Hat / Black Hat SEO | | BobGW0 -
Am I Being Penalized For Having My Whole Site In A Subfolder Named With A Keyword?
I inherited a client. For some reason, their previous webmaster set up the site so everything is in a subfolder /law/. It's an attorney website. All the urls have the primary domain name /law/ and then assigned url. I can't image this is helping but could the site be penalized for this by Google or Bing? It's set up like this: www.attorneysite.com**/law/**therestoftheurl /law/ is included in EVERY PAGE... even the homepage.
White Hat / Black Hat SEO | | DeltonChilds0 -
Why does my competitor rank so well with so many paid/traded links?
Greetings everyone! I've really been enjoying my Moz membership these past few weeks after studying my data and comparing it with my competitors I think it's high time I started asking some questions. The website I manage has a very good ranking history but over the past year we've seen a slight decline in our SERP positions. I don't think this has anything to do with on-page optimization but rather with our link profile. We have only about 10k links total while they have 175k - our mozranks are nearly identical, but his moztrust is 4.46 and our's is 3.51. I am guessing, on our end, I need to remove some of these low-quality nofollow links (though I'll be honest I have no idea how we obtained them to begin with) but what I don't understand is how our competitor is ranking so well because when I browse their link profile, it is filled with paid link and traded link directories that don't appear to be penalized for what they are. I was under the impression that this was bad SEO, but now I am thinking I should just play his own game and submit to these sites too. Looking for any advice or ideas on a better way to compete... ❤ Jennifer
White Hat / Black Hat SEO | | Virage0 -
Too many nofollowed blog comments with exact anchor text
Back in my dumb days, I decided to use Fiver to get 25 backlinks from .edu sites. Well, they were all nofollowed, and they share space with hundreds of other sites spamming them. Top top it off, all the spam links for my site are exact-match anchor text: embroidered patches. If you look at my link profile in OSE, it looks so polluted with these. I'm just looking for post-Penguin opinions about this--if it has the potential to hurt. Since Penguin, I have moved to the #1 position for the KW embroidered patches, but I am still scared that future algorithm tweaks will incorporate this blog comment spam. What do you think?
White Hat / Black Hat SEO | | UnderRugSwept0 -
Too many links... OOPS
So I made a big mistake. I know it was dumb. I took a chance and got screwed. I've been researching one of my competitions back links and found that about 7000 of their 12000 links came from one site. Upon further investigation that site is a page rank 7 and the link looked bought. My competitions page rank is 6 which I thought was largely because of this one link. I e-mailed the linking sites webmaster and they bought the link pretty cheap. So I thought... Hey!? Why not! About two weeks later, today, google webmaster tools finally found the link and my links went from 100 to 7100. Now that I really think about it, I know it was a stupid move. I just figured if they got away with it, I could. I'm a white hat seo'er from now on. I've learned my lesson. Wake up today and find that all 400 keywords I am attempting to rank for, which 60% used to be in the top 3, are now not in the top 100. Luckily I am still indexed in Google though, I'm just not ranking for anything significant. Now I e-mailed the linking sites webmaster and had him remove the links. He was pretty quick about putting them up, so I figure they'll be down today. Is it just a matter of Google realizing that they're gone until I'm back in the SERPS? Or am I screwed for good? This is a little scary, I depend on Google for my entire livelihood. Yeah, I know not something I should be gambling with then. I only spent $125 on the links, but every month of traffic is worth about $3k to me. Ouch. If I lose a few months I'm at least looking at a $10k hit. Please give me some good news 😞
White Hat / Black Hat SEO | | bjenkins240 -
Too many links with the same Anchor-text?
My first question at SeoMoz: Recently my gambling site has been experimenting a subtle yo-yo effect for our most sought-after keyword. A month ago we legitimately added a PR-6 inbound link with that keyword (tragamonedas) from an institutional site of our own development. We are worried that google might have regarded that move as an illegitimate link acquisition, since those apparent troubles with our keyword appear to have started right after that link was processed. Is it too late to change the anchor text, in case that action might deliver positive results? Also, we might have focused too much on the very same keyword in our link building campaign. Can a constant repetition of the same anchor harm our indexing reputation? Thank you in advance and good SEO luck, Andi.
White Hat / Black Hat SEO | | castano0