Does Gemvara really change URL when you customize the ring?
-
Hi,
I was looking at Gemvara.com which is supposed to be a really great e-commerce site (including SEO wise) and I noticed it changes url as you customize the ring (see product page example).
Do they really change the URL? (I don't see page refresh)
Is it recommended to do so? (for e-commerce sites whenever you change shirt color, customize a computer etc.)
Thanks
-
That is definitely rendered, you can tell because it is so perfect and there are not any weld lines for the prongs. I think most internet companies do this so they do not have to carry stock.
-
Looks great, I only knew about Rhino.
Do you think they used the same technology here:
http://www.jamesallen.com/engagement-rings/solitaire/14k-white-gold-2mm-knife-edge-solitaire-engagement-ring-six-prong-item-7990 -
They are all rendered in gemvision like gemvara's images, just make a macro that changes the angle a set number of degrees and renders, I think we used 10 degrees. Check this out, it is what a lot of people use. http://gemvision.com/matrix/
-
I understand the Java rotation but it means (I assume) that you had to take dozens of pictures in exactly the same lighting and without moving the item. Its crazy... (though the result is stunning)
-
The 3d rotation actually uses this library, it is in a module form for Prestashop. http://www.uize.com/examples/3d-rotation-viewer.html As far as not changing for the stone, the project never got that far, I was off of it before all of the features were added. It looks like they do not have another developer or they have not been added yet.
-
Thanks for the detailed explanation.
I see that in Vaja you change the URL only when a metal was changed and not the stone. I do love the 360. May i ask it was done? (36 images per item? How did you rotate it?)
-
I think a normal site can get away with it, if it is done correctly. I developed a site for a jewelry company that uses something similar. But their budget ran out before I could totally implement everything, I only did very limited SEO on the site before they moved the SEO to India (they are an Indian company themselves).
One thing I think can one up Gemvara is the descriptions. Take this description from Gemvara from this page http://www.gemvara.com/jewelry/emerald-cut-lisa-ring-6mm-gem/emerald-cut-emerald-platinum-ring/gfwx9
"This simple solitaire engagement ring is gorgeous for everyday wear and features a single emerald-cut gemstone. It is carefully handcrafted in your choice of gems and metals."
This description is used for every combination of that ring. Which more than likely draws a duplicate content penalty for the other pages (which in itself does not mean that they won't be indexed, it just means they won't be ranked as high). Now lets first look at the Gemvara url and put what we know about SEO in to it. gfwx9, that is meaningless to both you and I, it is no more than trash on the url, just watering it down. Lets look at the structure of the url, sitename.com/jewelry/RINGSTYLE/default-ring-parameters If you notice how the URL for that page works, if you change the style to white gold the url becomes, http://www.gemvara.com/jewelry/emerald-cut-lisa-ring-6mm-gem/emerald-cut-emerald-18k-white-gold-ring/gv3cm so it is safe to lose the trash at the end of the url.
Now for the description, it does not change, the only on site changes are the image, and the selection to the left of the piece. What if you used a variable system similar to how a content spinner worked and changed out words based on the metal or stone selection. I am going to caps the changed out words.
For a Yellow Gold and Diamond
This TRADITIONAL solitaire engagement ring is BEAUTIFUL for everyday wear and features a single emerald-cut DIAMOND. It is carefully handcrafted in SOLID 14KT GOLD.
For a White Gold and Diamond
This MODERN solitaire engagement ring is LONGING for everyday wear and features a single emerald-cut DIAMOND. It is carefully handcrafted in SOLID 14KT WHITE GOLD.
For Platinum and Ruby
This LAVISH solitaire engagement ring is STUNNING for everyday wear and features a single emerald-cut RUBY. It is carefully handcrafted in EXQUISITE PLATINUM.
I have never been known for my writing abilities, but I think you get the drift. I think if you implemented a system like this you would be sure to actually get more pages indexed with combinations than they have. For reference here is the site I was referring to with my short term SEO job. http://vajajewelry.com/women-s-rings/287-the-siren.html One thing, I would consider adding, although I do not like how it is done on this site, is the 360 rotation. This one uses 36 files to make it look smooth, everything is rendered in jewelry cad.
-
I started looking at them because I saw at Quora someone mentioning that one of their strengths is that they generated THOUSANDS of pages in a way that every combination of gems with a ring design is a different page - when you multiply the options (permutation) the result is an astounding number of pages (even though these pages barely have texts).
What do you think of this method?
I believe that today it is something that only the big companies can get a way with it...
-
Natively they won't get crawled because of the way they are done, but if they are added to the site map they will. I cannot seem to locate gemvara's sitemap on their server to confirm they have them added to the site map.
Think of them as a landing page that you have optimized, but does not link to the rest of your site.
Run these terms through google and you can see that they are indexed.
site:http://www.gemvara.com/jewelry/rich-thin-band/14k-white-gold-ring-with-aquamarine/
site:http://www.gemvara.com/jewelry/lotus-ring/round-black-diamond-14k-white-gold-ring-with-diamond/
From the queries I did, it seems that some are indexed and some are not, but I have no way of knowing that ages of the pages either, because several I came across were not indexed at all for any combination. One thing to keep in mind for their industry Gemvara has about the largest paid advertising budget.
-
Thanks!
But what about Google's bot? Will he crawl it? Is it considered internal linking?
It is not done by Href's but rather by Javascript and AJAX... -
Yes, they are using a variable tied to the url so that you can access the site and see the combination that has been selected. This is a html5 only thing. You can read more about it here, http://stackoverflow.com/questions/136458/change-the-url-in-the-browser-without-loading-the-new-page-using-javascript/4222584#4222584
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Regret changing the URL structure, Would it be appropriate to change it back?
Hi Moz Community, We changed the URL structure 6 months ago for our new site, and we experienced a ranking drop since then. From my understanding, changing URL structure and using 301 redirects will lose link juice, more or less. We think the ranking drop is because of the loss of link juice, assuming other factors remain constant. Here are my questions: How do those link juice losses have an impact on our ranking? Would changing URL structure back to original version regain the lost link juice, with all the redirects done properly? Would it take a lot of efforts? Is it recommended to change it back? Thank you so much in advance. Any thoughts and opinions are appreciated! Best, Raymond
Intermediate & Advanced SEO | | raymondlii0 -
ECommerce Replatforming URL's
We are in the process of re-platforming our eCommerce site to Magento 2. For the most part, the majority of site content will remain the same. Unfortunately on our current platform, we have been inconsistent with the use of .html as a URL suffix. As a result, our category and product pages are half and half - /stainless-steel-hardware.html
Intermediate & Advanced SEO | | BoatOutfitters
&
/stainless-steel-hardware We are considering taking the opportunity to clean up and standardize our URLs. (Drop the .html from all URLs on the new site and 301 redirect these to the same URL without the .html) Our concern is that many of the .html pages are good categories with strong page rank and I've read many articles about page rank loss from 301 redirects. We are debating internally if it really makes sense to take an SEO hit for something is seemingly small as dropping the .html from the URL. It would be a no-brainer if we were taking the opportunity to change to more SEO friendly natural language URLs. However currently our URL's appear acceptable with the exception of the inconsistent suffix. Thanks in advance for any insight on how you would approach this!2 -
Link juice through URL parameters
Hi guys, hope you had a fantastic bank holiday weekend. Quick question re URL parameters, I understand that links which pass through an affiliate URL parameter aren't taken into consideration when passing link juice through one site to another. However, when a link contains a tracking URL parameter (let's say gclid=), does link juice get passed through? We have a number of external links pointing to our main site, however, they are linking directly to a unique tracking parameter. I'm just curious to know about this. Thanks, Brett
Intermediate & Advanced SEO | | Brett-S0 -
Should I use change of address when moving to subdomain
Hi guys So we had a domain that was only for one country, www.example.com 1 year later we decided to go to another country so we will have all the current website under a country subdomain like : ae.example.com we did a 301 redirect
Intermediate & Advanced SEO | | awrikat
Should I perform a change of address action from www.example.com to ae.example.com ? please help
Thanks0 -
URLs are not indexed
My website has 0.5 million pages with urls like this- **http://www.mycity4kids.com/Delhi-NCR/collage-painting-classes-%3cnear%3e-shalimar-bagh ****, **none of these urls are indexed. Question 1- What can be the possible reason for this issue? Users see this url as : http://www.mycity4kids.com/Delhi-NCR/collage-painting-classes-<near>-shalimar-bagh</near>
Intermediate & Advanced SEO | | prsntsnh
The symbol "<" and ">" get converted into "%3c" and "%3e" respectively, is this the reason for these urls not getting indexed?0 -
301 forwarding old urls to new urls - when should you update sitemap?
Hello Mozzers, If you are amending your urls - 301ing to new URLs - when in the process should you update your sitemap to reflect the new urls? I have heard some suggest you should submit a new sitemap alongside old sitemap to support indexing of new URLs, but I've no idea whether that advice is valid or not. Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Should I remove 404 urls in webmaster tools?
I've recently removed a lot of category pages so should I remove the urls in webmaster tools or let them drop out of the index naturally?
Intermediate & Advanced SEO | | SamCUK0 -
Changing a url from .html to .com
Hello, I have a client that has a site with a .html plugin and I have read that its best to not have this. We currently have pages ranking with this .html plug in. However If we take the plug in out will we lose rankings? would we need a 301 or something?
Intermediate & Advanced SEO | | SEODinosaur0