Where to learn how best to promote content?
-
So now I created some really good content (with help of Egol and Peter here on moz.com) and now I need to promote it. To get it in front of authoritative sites so they hopefully will write about and link to it.
I erroneously figured it would be fairly easy. I contacted two writers of a high level industry blog/magazine that previously had mentioned us in press, sent them an email with an invitation to check it out and please let me know what they thought. NO response. They probably get deluged.
Anyway, I can't afford to pay a marketing company to promote it. Where can I learn how to best do this myself? The content isn't going to help anyone if no one sees it....
Thanks for any leads!
Ron
-
Hi Ron,
A good tactic can be to find out where people are talking about or asking questions that your created content answers. A good way to do this is to use google to find forums and online communities that are discussing the very area that your content is related to. Drawing people to your content in these forums and communities can be a good way to raise brand awareness or have people reading and sharing your content (providing it is v. good quality or answers their questions).
Another great way to promote it is through social media. Doing this well though through social media usually requires a strong following and regular quality content updates. If you do this well, this platform for content promotion is most effective.
All the best,
Gav.
-
Thanks so much. You have a second career as a content marketing consultant! Heck I'd hire you!
-
This site does sell physical product.
The homepage has three vertical columns. The right column is entirely content. How to use the products, how to select them, product comparisons, how to repair them, history, printable instructions, videos, The first link in the top navigation goes to an huge page of free information. The last link goes to a blog and the next to last link goes to a youtube channel.
Make your site the "go to place" for your product niche and you will get a lot of traffic, receive fewer questions by email and kill your competitors in the long tail.
I run adsense on every page too, but block my hard core competitors.
-
Hi Egol
That's an interesting angle. Seems putting these links where your retail shoppers see it on home page and click on the link would hinder product sales conversions. Since it could be distracting them from their shopping purpose. Does your site sell a physical product?
-
Here's what I do with new content.
-
Publish it on my website.
-
Promote it on my homepage and on relevant pages on my website.
Usually, I do nothing beyond that. The page initially ranks deep in the SERPs but starts climbing over time. Slowly the traffic grows, a few of my visitors share it and that brings in more visitors. In several months the page is visible in relevant SERPs and pulling in increasing amounts of traffic.
Rarely, I will contact a blogger or two who regularly point at interesting content.
Usually, I write additional articles that are closely related but compete for entirely different keywords. These will start pulling in traffic and as the collection grows all of the pages rise in the SERPs.
Most people don't have the patience for that, but instead of spending time on promotion, I am preparing another page of content. After doing this for a few years I have a lot of traffic and a site that ranks well for most pages that I publish within a few months.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to "Prune" bad content from large sites?
I am in process of pruning my sites for low quality/thin content. The issue is that I have multiple sites with 40k + pages and need a more efficient way of finding the low quality content than looking at each page individually. Is there an ideal way to find the pages that are worth no indexing that will speed up the process but not potentially harm any valuable pages? Current plan of action is to pull data from analytics and if the url hasn't brought any traffic in the last 12 months then it is safe to assume it is a page that is not beneficial to the site. My concern is that some of these pages might have links pointing to them and I want to make sure we don't lose that link juice. But, assuming we just no index the pages we should still have the authority pass along...and in theory, the pages that haven't brought any traffic to the site in a year probably don't have much authority to begin with. Recommendations on best way to prune content on sites with hundreds of thousands of pages efficiently? Also, is there a benefit to no indexing the pages vs deleting them? What is the preferred method, and why?
Intermediate & Advanced SEO | | atomiconline0 -
Interlinking from unique content page to limited content page
I have a page (page 1) with a lot of unique content which may rank for "Example for sale". On this page I Interlink to a page (page 2) with very limited unique content, but a page I believe is better for the user with anchor "See all Example for sale". In other words, the 1st page is more like a guide with items for sale mixed, whereas the 2nd page is purely a "for sale" page with almost no unique content, but very engaging for users. Questions: Is it risky that I interlink with "Example for sale" to a page with limited unique content, as I risk not being able to rank for either of these 2 pages Would it make sense to "no index, follow" page 2 as there is limited unique content, and is actually a page that exist across the web on other websites in different formats (it is real estate MLS listings), but I can still keep the "Example for sale" link leading to page 2 without risking losing ranking of page 1 for "Example for sale"keyword phrase I am basically trying to work out best solution to rank for "Keyword for sale" and dilemma is page 2 is best for users, but is not a very unique page and page 2 is very unique and OK for users but mixed up writing, pictures and more with properties for sale.
Intermediate & Advanced SEO | | khi50 -
Two Sites Similar content?
I just started working at this company last month. We started to add new content to pages like http://www.rockymountainatvmc.com/t/49/-/181/1137/Bridgestone-Motorcycle-Tires. This is their main site. Then i realized it also put the new content on their sister site http://www.jakewilson.com/t/52/-/343/1137/Bridgestone-Motorcycle-Tires. the first site is the main site and I think will get credit for the unique new content. The second one I do not think will get credit and will more than likely be counted as duplicate content. We are changing this so it will no longer be the same. However, I am curious to see ways people think we could fix this issues? Also is it effecting both sits for just the second one?
Intermediate & Advanced SEO | | DoRM0 -
Can videos be considered duplicate content?
I have a page that ranks 5 and to get a rich snippet I'm thinking of adding a relevant video to the page. Thing is, the video is already on another page which ranks for this keyword... but only at position 20. As it happens the page the video is on is the more important page for other keywords, so I won't remove it. Will having the same video on two pages be considered a duplicate?
Intermediate & Advanced SEO | | Brocberry0 -
Bi-Lingual Site: Lack of Translated Content & Duplicate Content
One of our clients has a blog with an English and Spanish version of every blog post. It's in WordPress and we're using the Q-Translate plugin. The problem is that my company is publishing blog posts in English only. The client is then responsible for having the piece translated, at which point we can add the translation to the blog. So the process is working like this: We add the post in English. We literally copy the exact same English content to the Spanish version, to serve as a placeholder until it's translated by the client. (*Question on this below) We give the Spanish page a placeholder title tag, so at least the title tags will not be duplicate in the mean time. We publish. Two pages go live with the exact same content and different title tags. A week or more later, we get the translated version of the post, and add that as the Spanish version, updating the content, links, and meta data. Our posts typically get indexed very quickly, so I'm worried that this is creating a duplicate content issue. What do you think? What we're noticing is that growth in search traffic is much flatter than it usually is after the first month of a new client blog. I'm looking for any suggestions and advice to make this process more successful for the client. *Would it be better to leave the Spanish page blank? Or add a sentence like: "This post is only available in English" with a link to the English version? Additionally, if you know of a relatively inexpensive but high-quality translation service that can turn these translations around quicker than my client can, I would love to hear about it. Thanks! David
Intermediate & Advanced SEO | | djreich0 -
Content that is split into 4 pages, should I consolidate?
I am working on improving a website that has each section split into four pages. For example, if Indonesia Vacation was a section, it would have its main page, www.domain.com/indonesia-vacation, and the about, fact sheet, and tips on three other pages www.domain.com/indonesia-vacation-1 www.domain.com/indonesia-vacation-2 www.domain.com/indonesia-vacation-3 The pages share very similar title tags and I am worried it is hurting the main page for placement.. So to conserve link juice, would it make sense to have them all one page? There is not so much content that it would affect load time. My strategy would be to have all content available and part of the main page and 301 the three URL's back to the main page: www.domain.com/indonesia-vacation Any insight would be greatly appreciated!!!
Intermediate & Advanced SEO | | MattAaron0 -
Google indexing flash content
Hi Would googles indexing of flash content count towards page content? for example I have over 7000 flash files, with 1 unique flash file per page followed by a short 2 paragraph snippet, would google count the flash as content towards the overall page? Because at the moment I've x-tagged the roberts with noindex, nofollow and no archive to prevent them from appearing in the search engines. I'm just wondering if the google bot visits and accesses the flash file it'll get the x-tag noindex, nofollow and then stop processing. I think this may be why the panda update also had an effect. thanks
Intermediate & Advanced SEO | | Flapjack0