How do I differentiate traffic that is from google adwords vs organic searches?
-
Right now it appears to be showing both in the same category. I want to be able to see whats an organic click vs one from google adwords ads.
-
Glad you got it sorted out, @allb83! Let us know if you have additional Qs.
-
Actually I just linked them. They in fact were not linked.
Thank you for the link to the google page!
-
Thanks for the tips. My accounts are already linked and have been. I just don't know how to separate it out. I guess I need to login to google analytics to do that?
-
You're on the right track, allb83, It's critical to be able to segment your Adwords-generated traffic from the rest of your organic traffic in order to fully understand and adjust the value you're getting from your Adwords spend. To accomplish this, you need to have Adwords automatically tag your ads with tracking parameters, .
By far the easiest way to do this (and to get significant additional advantages) is to link your Adwords account to your Analytics account. This will create the needed tagging automatically, and also provide some additional analytics data back into your Adwords account.
Here's Google's own instructions for how to do this: https://support.google.com/adwords/answer/1704341?hl=en
Once complete (and after waiting about 24 hrs for the new data to propagate) you'll be able to easily segment out your Paid Search data within Analytics. Do note through that this won't be retroactive - it'll only apply to new traffic you receive after the linking process is complete.
Not sure why the other responders are talking about Webmaster Tools as this has nothing to do with what you're trying to accomplish.
Hope that's what you are looking for?
Paul
-
One thing to also remember- Moz displays organic data and not the adwords data in our tools. Since adwords are owned by Google, those metrics will only display in google analytic webmaster tools.
-
Assuming you have google analytics installed you will want to integrate your webmaster tools to your analytics account. From there it is easy to see the difference. There is a Search Engine Optimization link in analytics that will give you the traffic data for organic searches. The same is true for PPC.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Website Traffic
Greetings All. I'm working on a new business website for a client, and I've been accessing the site numerous times daily (troubleshooting, confirming changes, etc.). I've been using Google search to access the site, and I use a VPN so that my IP would be random. So I would presume that the site traffic should be increasing. But on the last Moz Pro crawl, the site traffic was still listed as 0.
Getting Started | | depawl52
Is there a minimum amount of traffic required before Moz recognizes it or is something else going on?
Thank you.0 -
How can keyword explorer help me search on a more local level?
I am a total novice at this. I am taking the tutorial and the first thing she addresses is Keyword Explorer. It makes sense to me, but what doesn't is that it asks me to look for keywords in USA. I need to explore keywords on a local level. Anyone out there who can help me with this? am I over my head with Moz Pro if I am a complete novice?
Getting Started | | grettelp1 -
What to believe Google's Comp or Moz's Opportunity/Potential graph
Hi! I'm newbie and I really don't know which info is best to dial in with the keywords. Google tells me that my keyword is in high competition, but Moz suggests that I have very high opportunity and potential with low difficulty with the same keyword... Maybe I need some sleep and come back later :-). Many thanks!
Getting Started | | PapaMilicia0 -
Multiple Google Analytics Accounts connected to the same MOZ subscription
Hi everyone, I have a quick question regarding setting up my MOZ account and it's
Getting Started | | Bernardo.Reguero
integration with a Google Analytics account: I'm not sure if I'm right but I think I can only set a single Google
Analytics account to do my analysis and then created several campaign. Or is there a possibility to set several Google Analytics accounts and creating several camapign to track diferente websites (connected to diferente Google Analytics accounts) ? Thanks! Cheers, Bernardo0 -
After fixing Crawl Errors, how long does it take to for Moz or Google to re-crawl a website?
Last night I found out through Moz that my robots.txt file was blocking any crawling of my website. I fixed the issue. Now do I just sit and wait?
Getting Started | | cmc-interactive0 -
Hi, I'm looking to find out why a google+ account that was rarely used has 10,000 views. I want to discover what sites it is linked to. I entered the page url but no joy. can anyone help?
I would like to find out where all this traffic is coming from. It is most likely from an out of date sales site etc, but it's important to find out as it could be the result of hacking etc. It appears the page is linked to another site and I would like to find out which one(s) Entering the page url is not getting results, can anyone help?
Getting Started | | cyganswenia0 -
Campaign Keywords Vs. Rank Tracker
Hi Mozzers, Was just wondering what the difference between the two tools are, and why they have independent keyword limits? Thanks, Nick P.S Apologies if this has been asked before or if I've missed some documentation, I had a quick search but couldn't find a similar question!
Getting Started | | NickSamuel0