On-site adjustment opinions
-
Hi folks,
I've got a fairly interesting scenario. I'm trying to rank this page (http://www.staysa.co.za/sa/1-2-0-0-1/East-London/accommodation) better for the term, "accommodation east london". The client isn't keen on making many changes and it was built horribly with ASP, half CMS, half not.
I have made the following changes today:
- I introduced two paragraphs of text below the H1 tag.
- I changed "East London Bed and Breakfast", "East London Conference Venues", "East London Cottage / Chalet" to just "Bed and Breakfast", "Conference Venues", "Cottage / Chalet" as the continual key phrase duplication in my experience is a bad move.
- I've made a change to the title tag (this is a huge mission as it's not CMS controlled, so I had to teach myself some basic ASP to do so).
- Meta data.. nightmare to change unfortunately, at least not without rewriting part of the CMS.
I'm wondering, are there any other on-site factors that I'm missing? I'm not a fan of site-wide links, so I don't want to put an exact match anchor text link from the sidebar/footer to the page, not unless someone can motivate why I should.
Keen to hear everyone's opinions
-
Thanks Oleg,
I get like that too sometimes, where I feel like giving back to the community - karma.
Thank you for your advise and for the links, I shall do some reading and implement things accordingly.
Really appreciate this!
-
In a super helpful mood today
I would either incorporate nofollows to pages that arent as important or moving them lower down the page. Sitewide quick links would give it more juice than the "popular cities & town" box on hp.
This is also a great time to examine your analytics heatmap and see how users interact with the site. Use it to help determine what people are looking for/what they are clicking on and make it easier to them to get there. This will help you remove duds and promote high value pages (like the east long accomodation page)
Good reads on internal linking:
Link placement v power http://searchenginewatch.com/article/2185977/Anatomy-of-an-Internal-Link
Link juice distribution http://searchenginewatch.com/article/2179376/Internal-Linking-to-Promote-Keyword-Clusters
Multi-city specific
http://www.seomoz.org/blog/internal-linking-strategies-for-2012-and-beyondCheers,
Oleg
-
Hi Oleg,
Cheers for your feedback, I saw you were "on duty", hehe, so was hoping that you'd respond.
Point taken about the sidebar link, perhaps I should add one there dispite my dislike for site wide links. That said, there's a Popular Cities & Town box on the home page, that links to this page, or do you feel site wide is more important?
I didn't think about the pagination, I shall do that, thank you.
What are your thoughts on those internal links at the top of the page and possibly incorporating nofollows? I agree with you that they are diluting the page horribly, an internal link count revealed around 108 internal links on that page alone!
Let me know what you think.
PS. Yes, new design and setup would be ideal, but there isn't budget for that unfortunately.
-
I feel you, working with crappy legacy setups is the worst! Some notes;
There are a LOT of links on the page diluting the power of this page - you might even have more links than text. In addition, that page isn't being linked in the quick links sidebar - this most likely signals to G that this page isn't one of the more important ones on the site.
The paginated pages should have canonicals set up --> rel=next and rel=previous. As it stands, your pages are near duplicates.
I would recommend is new site design and setup though.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved URL dynamic structure issue for new global site where I will redirect multiple well-working sites.
Dear all, We are working on a new platform called [https://www.piktalent.com](link url), were basically we aim to redirect many smaller sites we have with quite a lot of SEO traffic related to internships. Our previous sites are some like www.spain-internship.com, www.europe-internship.com and other similars we have (around 9). Our idea is to smoothly redirect a bit by a bit many of the sites to this new platform which is a custom made site in python and node, much more scalable and willing to develop app, etc etc etc...to become a bigger platform. For the new site, we decided to create 3 areas for the main content: piktalent.com/opportunities (all the vacancies) , piktalent.com/internships and piktalent.com/jobs so we can categorize the different types of pages and things we have and under opportunities we have all the vacancies. The problem comes with the site when we generate the diferent static landings and dynamic searches. We have static landing pages generated like www.piktalent.com/internships/madrid but dynamically it also generates www.piktalent.com/opportunities?search=madrid. Also, most of the searches will generate that type of urls, not following the structure of Domain name / type of vacancy/ city / name of the vacancy following the dynamic search structure. I have been thinking 2 potential solutions for this, either applying canonicals, or adding the suffix in webmasters as non index.... but... What do you think is the right approach for this? I am worried about potential duplicate content and conflicts between static content dynamic one. My CTO insists that the dynamic has to be like that but.... I am not 100% sure. Someone can provide input on this? Is there a way to block the dynamic urls generated? Someone with a similar experience? Regards,
Technical SEO | | Jose_jimenez0 -
We are migrating a site and are seeing alot of 301s and 302s already in the old site is it ok to leave those as is?
For the 3xx’s I’m not sure if it’s okay for us to redirect to these so please advise on that
Technical SEO | | lina_digital0 -
Launch of improved site
Hi, Just want to ask you guys if i have missed something in my planning. We have done a migration from Ithemes Exchange to woocommerce. The complete migration are done on our dev server. It has an exakt setup as our live one. My plan is to change our live version with a backup from our migrated and finished site from our dev site. All of our product links will be intact with accept from some that we have combined in to new ones, the ones that are changed has been redirected with a 301. Will this way of launching our site effect our ranking/seo in some way? Thankful for any thoughts about this one! // Jonas
Technical SEO | | knubbz0 -
Do I need to do on-page SEO for my mobile site?
We have a desktop site, and we just built our first mobile site. Right now, the mobile site doesn't have any title tags, meta descriptions or anything like that, but do I need to even do that? If I have all of that on the desktop site, and the mobile site is just redirected from the desktop site, can't I just do it on the desktop site only? Is there anything to gain from doing it for both sites?
Technical SEO | | KempRugeLawGroup0 -
Why does my site rank so badly
its my turn to ask the interminable question why does my site rank so badly? site is: marriagerecords.org.uk. it was #1 for 'marriage records' on google for about 6 months. then it was 5th to 10th for about 2 months. now it is nowhere for this phrase and anything else, none of the pages I have written rank for anything. I have spent hours upon hours researching original content and I have got some great backlinks from sites like wrexham.gov.uk and somerset.gov.uk (some dont show in opensiteexplorer yet). im guessing im over-optimizing something but i'd love some concrete fixes if anyone could suggest any. thanks, tom
Technical SEO | | lethal0r0 -
Examples of sites using hreflang
Hi all, I'll soon be doing some work for a worldwide company who are launching a new site. The new site is a near clone of another of their sites in another country. Obviously I'll need to make use of rel="alternate" hreflang="x" on both sites. I've read all the Google documentation etc but was wondering if you guys could point me in the direction of a few sites which are currently implementing the tag successfully. Thanks in advance,
Technical SEO | | iProspect-Ireland0 -
Optimize flash site
Hello, How can we optimize a site like this - http://www.ziba.com.au/ . The whole site is in flash. What are the alternatives ?
Technical SEO | | seoug_20050 -
Site Structure question
when deciding the Site structure for a e-commerce site Is it better to keep everything mysite.com/widget.html or use categories like mysite.com/Gifts/widget.html
Technical SEO | | DavidKonigsberg0