URL for a new website
-
Hi, I am creating a new website for a client.
Is it best to include the keywords from the most common search in the domain name, they would like:
but should I be recommending:
Does it make much difference to search rankings if the keyword is in the domain name?
Thanks v much
-
My advice is to purchase a domain you can/will build a brand around. Stick to the brand URL/domain as exact name match domains have been flagged by Google for top rankings. Optimize the site for both targeted traffic and local and national/international search traffic. I'm a big believer now of brand domains, and developing links to those sites with links that reflect, brand mentions, KW mentions for correlation, social mentions and inbound related marketing content development to strengthen the domain's total overall market presence.
Another reason to keep the domain 'brand related' is about the UI/UX for recalling it. If it's some crazy long typed domain name with KW's and brand mentions, it becomes tedious to remember and type out Using the brand name as the focus and URL will keep it straight to the point for the user and marketing behind it. NOTE: Make sure to research out the social profiles of any URL you are looking at, to build up around as you want to ensure you can lock them all up prior to purchasing anything
Either way, your best bet with a completely new domain will be to focus on developing out a local SEO strategy and supporting that with targeted content and social media profiles. This way, when you are ready to gain and target a larger audience (national?), you have the backbone profile on the site to reinforce the effort.
Hope some of that helps
-
I agree with Erwan. There is of course another option which I think would get you the most results and that would be combining the brand with your keywords. I don't know if that is a possibility, but you could try to figure something out. If the company is focused on makeup let's say, then what if the brand was called "themakeupcompany", "perfect makeup".. you get the idea. Again, I do not know about your possibilities and my examples were written in about 2 seconds so I don't expect them to work, I just used them to make my point.
-
1/ Short term answer : EMD.
2/ Long term answer : forenamesurname.com
I vote for 1/ if :
-
You have a limited budget / a limited time to rank.
-
Your client is not able to help you to produce great content.
I vote for 2/ if your client is patient and willing to build his brand.
According to MOZ ranking factors, EMS is 7 or 8% advantage and I read that partial EMD is useless.
IMO, weddingmakeupbyforename.com is too long anyway.
-
-
Just don't make it exact match. I like the name you picked because it includes your keywords and the brand name. The only suggestion I want to make is that I would go more general. Include just your primary keyword which is "wedding. What about weddingneeds.com. I would lose the word makeup. Do you specialize more in weddings or makeup? Just include that primary keyword and that will create a great base for your clients Seo needs.
-
Thanks for your reply thats helpful.
Could a compromise be:
Do you think that helps a bit with Google but also not too bad for the users trying to find a site?
Thank you
-
Hi,
it really does make a difference if you have keywords in the domain name. The problem, however, is not that simple. You have to take into account the users that need the website. How easy is it for them to access the page? You do not want to only stuff keywords in your domain name and let the users satisfaction and ease of access apart. This would not be a good marketing decision.
That being said, my advice would be to try to find out the best way to please the users and Google as well. Per general, I would think about the users more, since Google is trying to update its algorithm in order to please the users.
Cristian
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I change my website urls?
We're translating our website in a few languages (FR / DE / JP) using subdirectories. So our website will have the following urls www.brand.com/en
On-Page Optimization | | dcalexandra
www.brand.com/fr
www.brand.com/de
www.brand.com/jp I would like to change the url structure of a few pages from www.brand.com/section/feature-name to www.brand.com/feature-name Is it a good idea to do this now since we're adding the subfolders and these are anyway new urls in google's eyes?0 -
301 and the base URL
Hi, please bear with me as I'm pretty new to all this! I've my base URL but obviously want to add keywords to it for seo purposes. Should I redirect from the base URL to the URL with the keywords appended? So my landing page goes from say www.moz.com to www.moz.com/keywords-here. If I do that, should I replicate all the meta data (descriptions etc) on the original landing page? Or does it not matter? Thanks, Nick
On-Page Optimization | | nickwoodward0 -
Ranking & Visibility suddenly Down for my website
Any google updates or, can anyone tell me what google running, web ranking down, majority keywords showing on 1st pages right now those are on 3rd page, so is there any specific reason, or any solutions plz.. this s my website www.iqlance.com can anyone help me to audit and what was the issues facing exactly..
On-Page Optimization | | harry5501 -
Disadvantages of Migrating Website to New URL
Hi There, I am currently struggling with the ranking of my website. No matter how many initiatives I try (backlinking, blog commenting, social posting, etc.) I can't seem to make any progression in Google Search. I've done competitive metrics through Open Site Explorer and can't seem to really find the reason why my site is not ranking as well as my competitors. The only one possible glaring element I've thought about is my website URL. This company is in the heating and cooling industry and majority of my competitors have either "heating" or "cooling" or both in their website URL's but mine does not. Does anyone have any thoughts or recommendations on if changing my URL and then redirecting my current URL would be a step in the right direction help me to climb the rankings in Google Search? Thanks!
On-Page Optimization | | MainstreamMktg0 -
Missing new pages in Search
Hi, We are on wordpress platform with category permalink structure site.com/category/categoryname. To pull in more SEO traffic, we created pages with structure site.com/categorynameand pulled in all the content from category pages to these new pages followed by applying no-follow on category pages within robots.txt. While it has been a week we applied these changes, we still see old category pages on google search with weird description ( A description for this result is not available because of this site's robots.txt... ) How could we make search results to replace old categories links with the new pages? thanks in advance
On-Page Optimization | | COEDMediaGroup0 -
Modify URL, how to re-index
hello, I have just modified URL, do I need to re-submit sitemap or something else to search engines?
On-Page Optimization | | JohnHuynh0 -
Is it a problem to have the same phone number on two websites in same niche?
is it a problem to have the same phone number on two websites in same niche? For instance if I had two completely different websites for one painting contractor client. All the content is completely different other than the logo and phone. It is in the same niche for "spokane painters and spokane painting contractor" .. will google see the same phone and penalize?
On-Page Optimization | | Superflys0 -
Question about Multi-national Websites
I am about to work on a multi-national site and need some more information about what I should consider regarding: content keyword research anything else My biggest question is regarding content. The company would like a UK version of the site with a different URL, but plan to keep the content essentially the same, with the exception of a few minor details. In this case, would duplicate content still be an issue? If so, any suggestions for working around this? Any strategy information on multi-national sites would be really helpful. Thank you! Erin
On-Page Optimization | | HiddenPeak0