Furniture company with 1 website or a few different ones?
-
Hello everyone.
We are a furniture company, selling sofas, mattress, outdoor furniture, many BBQ's in the future - Separate things, but all related in a way.
I was thinking it would make us look like an 'authority' to have a separate website for everything and be more specialised and also look more specialised.
What would be better for SEO??
Also (sneeking in a second question!), I have around 50 sofa designs - is it ok if the Meta description is the same for each one or should I change a word or 2 around?
Many thanks!!
-
Hi Tamara,
Thanks for the clarification. There are special considerations when a business is a brick-and-mortar concern, but the conclusion is pretty much the same in most cases: the single site approach is simply better most of the time, enabling you to amass a great deal of authority in one place rather than having it spread thin over multiple places. You've asked a smart question!
-
Hi Miriam,
it will be mostly online, operating out of the 1 warehouse that is not available for customer browsing, just pick up after placing an order online.
Thanks,
Tamara
-
I would use one website, because it would be easier to market one website instead of 50 websites. Could you imagine managing 50 FB pages and having all of them be original content? I don't think sooo...
Having one website means that you can direct all of your efforts to it instead of spreading yourself too thin.
-
Hi Tamara,
Is this a virtual business or a local one with physical locations and in-person contact with customers?
-
When you look at everything you have to do to take care of one site, I think you will come to the conclusion that one site is all you can handle. It's also all you likely need. How the site is designed will make life easier or harder.
I would definitely try to make each meta description as unique as possible. Think about it this way, it's your elevator pitch. Not everyone reads them, but those who do will decide if your page is better for them than other results. Minimal effort generally results in minimal success.
For everything else, I would suggest starting here.
I know quite a few small business owners. If you're going to do this yourself, put as much thought into your online strategy as you do into your showroom. If it fails, at least you can't blame a lack of thought.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Restructuring Areas of a Website
Hi We are changing the structure of 2 areas of our site but the URL's won't be changing. We're effectively removing the first category level as it doesn't make much sense: Current structure Cat 1 - http://www.key.co.uk/en/key/cupboards-lockers Cat 2s - http://www.key.co.uk/en/key/lockers & http://www.key.co.uk/en/key/cupboards Cat 3s... New structure will look like Cat 1's http://www.key.co.uk/en/key/lockers & http://www.key.co.uk/en/key/cupboards Cat 2's.... etc The top category 1 doesn't rank for much & the level 2's perform better anyway. Will moving the structure change rankings even though the URLs don't change - just what is assigned to them in the back changes I know if the on-page content changes, things may be affected, but we're minimising this as much as possible. Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
How does this company rank this page?
If you Google the keyword "used iPhone 5," the URL ranking #1 in the SERP is the following: http://buy.gazelle.com/buy-used-iphone-5/ This page has zero content on it and a button on it that takes you to a category page with the iPhone 5 pre selected. My question is **how does this page outrank the sites products pages? **I ran a backlink analysis and don't see any links pointing to that URL. Also, **how does this site deal with its duplicate content issues? **If you look at the following URLs, you'll see a bunch of duplicate content in the "Key Features" section below the fold. http://buy.gazelle.com/buy/used/iphone-5-16gb-at-t http://buy.gazelle.com/buy/used/iphone-5-16gb-sprint If you think about it, this site will have different product pages for each variations of cellphone carrier and cellphone storage capacity. So for an iPhone 5, they will have 15 pages! Any insight into this would be much appreciated!
Intermediate & Advanced SEO | | Cody_West0 -
Website losing rank positions after https
Hi there.. we were having a good increase in rankings since using Moz and then we purchased an ssl certificate so our website would run under https... to make sure our website is only accessed through https, we have used a method on .htaccess (appache) to make sure the website is only reached through https, using: RewriteEngine on
Intermediate & Advanced SEO | | mszeer
RewriteCond %{HTTPS} !=on
RewriteRule ^(.*)$ https://%{HTTP_HOST}/$1 [R,QSA] after doing this, from our last crawl perspective, we lost several positions that we were increasing.. what have we done wrong ? we have to fix this asap, please help us...0 -
How important is the optional <priority>tag in an XML sitemap of your website? Can this help search engines understand the hierarchy of a website?</priority>
Can the <priority>tag be used to tell search engines the hierarchy of a site or should it be used to let search engines know which priority to we want pages to be indexed in?</priority>
Intermediate & Advanced SEO | | mycity4kids0 -
First Website
Hi Everyone, I have just published my first website and was wondering if anybody would like to help me with some hints and tips. This is my first time branching into SEO and could really do with some help. Any feedback would be greatly appreciated. The site address is www.theremovalistsguide.com.au which targets the furniture removal industry in Australia. Thanks for your help.
Intermediate & Advanced SEO | | RobSchofield0 -
Company Blog at a different URL
Ok, I have been doing a lot of work over the past 6 months, disavowing low quality links from spammy directories to our company website, etc. However, my efforts seem to have had a negative, not positive effect. This has brought me back to reconsidering what we are doing as we have lost a good amount of traction on the nationwide Google rankings specifically. Considering our company blog - platinumcctv(dot)net - we have used this blog for a long time to inform customers of new products, software developments and then to provide them links to purchase those components. Last week, I revamped the nearly default wordpress theme to another on a piece of advice. However, someone told me that all of our links should be nofollow, even though it is a company blog because we have many links coming from this domain, and it could be found as spammy. Potato/Potato - But before I start the tedious task of changing every link to no follow on a whim, i searched a lot, but have found no CLEAR substantiation of this. Any ideas? Other recommendations appreciated as well! Platinum-CCTV(dot)com
Intermediate & Advanced SEO | | PTCCTV0 -
Problem appearing 1 st with a sub page when typing my company name and product
I just did a test typing my company name followed by what I sell
Intermediate & Advanced SEO | | seoanalytics
Let's say "company green widgets " I noticed that my webpage ( which is a subpage ) doesn't appear 1 st on google when i type that keyword.... Either some website that talks about my product appears or my homepage appears. Why is that ? Could it be a canonicalization issue ? Thank you,0 -
One Business-Multiple Services
Hello Everyone, I was looking for some strategies for doing SEO on a site that offers multiple services. Here is the example: There is one company with ONE physical address. They perform the following services: Pest Control Mold Remediation Home Inspections Waterproofing They also handle these services in several surronding cities. They want to maintain one website for branding purposes. Obviously I will create individual pages on their site for each service but was wondering how diffiuclut it will be to rank one website for these various services. Thank you!
Intermediate & Advanced SEO | | wparlaman0