How to make an article easy to read?
-
i want to ask technical pints of an article which can make that article easy to read and simple in language.
-
thank you, i will keep these points in mind.
-
What I always try to do when writing any articles is watch the length of my sentences. try to keep them to around 10 words long so that they don't become too complex. Also, if you are explaining very technical points, use imagery to convey the points a lot better.
Use a readability test like the Flesch Readability Test which looks at how readably your content is. You can do this within Microsoft Word by following these steps:
- Click the Microsoft Office Button, and then click Word Options.
- Click Proofing.
- Make sure Check grammar with spelling is selected.
- Under When correcting grammar in Word, select the Show readability statistics check box.
I hope this helps.
Matt.
-
KLLC,
From a big picture perspective you want to think about ways to make your article visually easy to digest. Anything that you can make the important information stand out on the page will be appreciated by readers.
Although there is not a technically correct answer to this question, these are a few things that I try to do to keep my articles simple to read.
Keep your paragraphs short. The majority of online readers browse for the right answers and may not read every word of your article. Short paragraphs will make it easier for them to find the information that they are looking for.
Use sub headings in your articles. This allows users to scan your information and start with the information that is the most important to them.
You could also consider using bullet points and lists. This visually breaks up the flow of your article and will help users get to the most important info.
Hope this helps!
-
Proper grammar is a must, misspellings is unprofessional, don't use more than one exclamation!
Use laymans terms, don't use a lot of technical mumbo jumbo or words people don't understand
Depends on the niche but generally informal writing like you were speaking to a friend
Writing for the user not for the search engines, don't awkwardly fit in keywords
Keep it short and simple and to the point, people on the web don't want to read a ton of extra content. Use bullet points and images, infographics are great. Long blocks of paragraphs should be avoided if you're selling
If you're selling a product stress what is in it for them, how will it make their life easier and why they need it, make it risk free
Add two maybe max in content links, these links get clicked on more that banners or buttons but don't over do it
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I post my MailChimp articles on my blog without getting hit for duplicate content?
I would like to post my newsletters on my blog, but am afraid of duplicate content since you can click a link on the MailChimp email blast to view the Newsletter online. Is this considered dup content?
Content Development | | RoxBrock0 -
Is modifying already published articles a problem?
Is there any problem updating the date and text of a news article if the URL remains the same? For example, if we published a minor sports story on Monday and on Wednesday there was a small update to the story I would like to take my original article and change the date + first paragraph of the text to make it still relevant for my users to read without having to write an entirely new article since this is not a major story and there is not much new content to add. Any SEO issues with take the original article and changing the first paragraph + title?
Content Development | | theLotter0 -
How to articles for FAQ, but wait it's shoes or clothing
Hello, I was given the great advice of sticking with 5 long, stellar, graphically well developed articles in the article section of an ecommerce site. And to put lots of how-tos articles (links to them) in the FAQ. But what articles do you put in the FAQ if you're selling things like shoes or clothing? Thanks.
Content Development | | BobGW0 -
How to recover my traffic? How to make a boring subject interesting?
Hi all, your feedback would be hugely appreciated. I've had a mortgage website for about a year and half now that I've painstakingly filled with relevant, informative content. I've seen my traffic ranking in Alexa go from > 14,000,000 a year ago to right around 1,000,000 today, but I got hit really hard in the recent Google updates. I lost about 60% of my traffic at the end of April and have been at a loss as to what to do about it. I wasn't doing anything shady to generate traffic, so my guess is that some of my backlinks were discounted in the update, so my site got hit in the rankings. Now I'm really trying to rework my site to get my traffic back. What would you suggest? I feel almost like I'm starting at square one again because all my efforts thus far got hammered in the updates. Currently I'm updating and reworking some of my content to format it better, make the site more navigable, and better optimize the content for the search engines. I've also hired a virtual assistant to manage my Facebook, Twitter, and LinkedIn accounts to help build traffic that way. I'm keeping up with blogging on a regular basis as well, but it's such a big time suck when I'm trying to get loans funded full time as well. Also, mortgages is kind of a boring subject. Who the heck would want to come back to my site every day and read about mortgages? How can I make the subject interesting and fun so that people want to come back on regular basis? I'm new here and your thoughts are most welcome! Feel free to unleash the tough criticisms too! My site is mortgagesbymark.com if you'd like to take a look at it. Thanks!
Content Development | | MortgagesByMark1 -
Question - Hidden Content via 'Read More;'
Hi, Does having text in hidden areas (that are expandable with a button) harm their value in SEO? E.g. there are 'read more' areas on the homepage of this site that have content that is not accessible otherwise. Does this content have the same weight when it is hidden versus if this whole area was visible? http://goo.gl/QQvAZ
Content Development | | qlkasdjfw0 -
Removing and resubmitting an article to another blog
I received a guest post earlier from an SEO company. I have published it, and it's been indexed in Google. Now the person wants me to remove the guest post, probably because they already have a guest post with a link pointing to the same client on my blog. I don't mind removing it, but are their any negative aspects in republishing that same article on another blog? Would it be a mistake to remove that article from my blog?
Content Development | | Briardale0 -
What do you think is the sweet spot for article length?
If you were creating an informational website, how many words on a typical page do you think would be ideal for achieving the best organic traffic and rankings? Why?
Content Development | | ProjectLabs0 -
Harder and harder to get articles approved on My Blog Guest
Hi People, So I got a My Blog Guest account (paid) and have now for a while, I do back the service as its a great system and works well BUT mods are making it very hard work. I put up around 20 articles a month on this site which costs me £300+ to have produced by a professional copywriter and the standard is very high, I get feedback from bloggers commenting on how good the articles are because of the quality of the content (articles are 500 - 550 words). So all I ask in return is 1 link in the body and 1 link in the byline. I ask the copy writer to put a particular keyword somewhere in the content where it best fits, if its a top 5/top 10 article the keyword sometimes fits best in the first few paragraphs before it flows into the list. This is where the problem is: Now these articles are good, they have to be as there for a company with products in major high street retail stores so quality is not an issue. If I put the link in the first paragraph I get these kind of responses: "Linking from opening paragraph is rude to say at least" If I put the link in the second paragraph I get these kind of responses: "Please move your body link to the bottom of the article or better the byline" "The normal procedure is to Hide articles with links in the first few paragraphs like this one...Please edit to put the link in the second half of the article" "Links should be in the second half of the post" Then the articles are taken down until I do what they say! It's my article I can put the link where I want its up to the blog owner whether they want it or not, its not the content you want to administrate its the quality of the blogs, I got users private emailing me asking me to buy links, I've got users applying for articles where there using blogspot and wordpress free sites with content scrapped from the web. I think they got bigger problems then a link in the second paragraph and not the third.
Content Development | | activitysuper0