Best Practice for Non-Cannibalisation of Money Term
-
Say I have a site which sells widgets.
Site structure is as follows:
- Home
- Widgets
- Blue Widgets
- Green Widgets
- Red Widgets
- About Us
- Contact Us
I know the money term is "blue widgets". Not "widgets" (as this is too generic, and blue/red/green widgets are only a subset of the whole 'widget' universe).
How do I prevent the site from cannibalising this keyword? Do I only try to make www.mywidgetsshop.com/blue-widgets the main page for blue widgets or do I try and make the home page rank for this phrase?
-
Double listing - all the way!
-
Go for the deep page lining and aim to achieve the double listing like EOLG has suggested!
-
Thanks - good point on the #1 and #2 slots!
-
Google currently ranks multiple pages from the same site so if you have mojo for "blue widgets" you can get #1 and #2 in that SERP. I have seen four or five pages from a single domain ranking for a single keyword.
IMO cannibalization is an opportunity for me and a problem for my competitor.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this keyword stuffing or best practice?
I'm a psychotherapist here in California. Its common practice for people to say "counseling and therapy" on their websites. Although the two are technically different, most people consider them to be synonyms. Do you think google would consider this practice to be keyword stuffing? Also, I am making a page for the forms I need people to fill out before they see me. Do you think it is bad to list links to the forms like this:
On-Page Optimization | | joebordersmft
-counseling / therapy intake form
-informed consent for counseling / therapy
as opposed to
-intake form
-informed consent
.....I think this falls under the idea that readability is important. I'm just really struggling because recently google decided my main keywords are things that have very little to do with therapy/counseling.0 -
Press Page Best Practices?
Hey Mozzers! I have a question that I haven't found a perfect answer to yet. The company I work for has built a press/awards/news article page and I'm trying to determine the best format to showcase the information in. (You can take a look at the page here: https://www.webpt.com/about/press Should I have our team copy and paste the press releases onto our site and rel canonical that post to the original article? Or would it be better to just have a short intro paragraph and then have a read full story link at the bottom of that paragraph. Final question--should I make these pages noindex, nofollow? Looking forward to hearing everyone's answers!
On-Page Optimization | | WebPT0 -
Ranking for "synonym" terms on separate pages?
(My title says "synonym" but it's not exactly the most accurate word, but works best for the title_) I have a site that ranks #1 for a term, and let’s pretend it’s “cheap phone”. It’s also ranks #1 for “cheap phone service” and #3 for “cheap phone plans”. These are all the home page with those rankings I have a sub page whose natural title would be “Cheap Phone Plans” or “Cheap Phone Service”. I have it named something these and it is not optimized for either of these terms because I think it would be best to not mess with the good rankings I have already for those two terms So here’s my question: what would likely be the outcome if I optimized that subpage for “Cheap Phone Plans” or “Cheap Phone Service”? If Google began to direct searchers of this term to my subpage rather than my home page, would my home page lose some of it’s ranking with it’s main and most popular keyword, “cheap phone? Thanks!
On-Page Optimization | | bizzer0 -
Is there a guide to best practices for site content and blogs?
We have been working hard producing good content for our sites and now we need to know what are the most current best practices regarding placing and organizing content. We do the usual social media blast with Twitter, FB, G+ with each blog post. But it seems there is more that can and should be done. What about authorship and schema tags?
On-Page Optimization | | devonkrusich0 -
Seomoz.org Category and Tags practice
Hello, I have been checking seomoz sourcecode and architecture these days in order to learn and to apply it in my site but I havent managed to find "tags" at all. Just the "Posts by Categories" on the right sidebar. Is this the only way you are categorising content? In this case, the only way spiders have to find your content is via these category archive pages and the general sitemap? Thanks!
On-Page Optimization | | antorome0 -
Best practice for introducing new landing page to my site?
I have a client, and want to know the best way to add new, keyword specific landing pages to their site and link to it in a logical way that isn't spammy. Example: My homepage targets “Adelaide Cars” I also want to target “Melbourne Cars” which I would do via a targeted landing page. How then would I logically link to this landing page? As Google gets better at spotting un-natural content, I’d like to know how to introduce this new page to get the best traction. If I was to just create the page, it would not make sense to have it in the main navigation. Same goes from various industry type terms. Eg. pest control and exterminator. How do you target both and still have a logical sitemap and page structure that Google will like and make sense to users.
On-Page Optimization | | letgo3450 -
Best article about internal linking structure?
Hi! Could you please recommend me a good and deep article about best practises in internal linking structure? I need to rethink the structure of a big site (lucky me it's very hierarchical) and I would like to have a look at some great articles about this to consolidate some ideas and have some new ones. I've read some but I would like some recommendations 🙂 Some articles about information architecture would be appreciated as well! Thanks!
On-Page Optimization | | jorgediaz0 -
Best SEO structure for blog
What is the best SEO page/link structure for a blog with, say 100 posts that grows at a rate of 4 per month? Each post is 500+ words with charts/graphics; they're not simple one paragraph postings. Rather than use a CMS I have a hand crafted HTML/CSS blog (for tighter integration with the parent site, some dynamic data effects, and in general to have total control). I have a sidebar with headlines from all prior posts, and my blog home page is a 1 line summary of each article. I feel that after 100 articles the sidebar and home page have too many links on them. What is the optimal way to split them up? They are all covering the same niche topic that my site is about. I thought of making the side bar and home page only have the most recent 25 postings, and then create an archive directory for older posts. But categorizing by time doesn't really help someone looking for a specific topic. I could tag each entry with 2-3 keywords and then make the sidebar a sorted list of tags. Clicking on a tag would then show an intermediate index of all articles that have that tag, and then you could click on an article title to read the whole article. Or is there some other strategy that is optimal for SEO and the indexing robots? Is it bad to have a blog that is too heirarchical (where articles are 3 levels down from the root domain) or too flat (if there are 100s of entries)? Thanks for any thoughts or pointers.
On-Page Optimization | | scanlin0