Value of Outbound Links
-
I have read through the information on Link Building and I understand the importance of Inbound Links. Turning it on it head, how useful is it to provide outbound links on my web pages? And, do links from domains with higher domain authority get weighted higher?
I have thousands of pages that I could add new articles to which I think would add value, but I want to know whether it will help for SEO.
-
I'll add to this that generally you're adding keyword rich anchor text to these links. If I was Google, this is something I would look for when determining if a site is relevant. It likely is 1 of the 200+ factors and likely what site you are linking to and how relevant is are other factors.
-
Thank you for the reply. I had tried searching for the topic before posting but did not find anything. The post is a little short of detail but it is helpful.
-
No, i meant other domains linking your site.
About outlinks, try to link domains that are "healthy" and use "nofollow" attribute if you are not sure
-
Reviewing old content is always a good idea as you can trigger positive signals like freshness of content, higher specificity towards searches, and better linking. Too many people think of links as a one way street, trying to gain links to their site without giving much thought to who they should link out too. For example, let's say you have two articles on two site, both are identically the same (forget about duplicate content for a moment) and have the same numbers when it comes to inbound link strength, PA, DA, etc. The article that links out to better resources (high trust sites, specific examples, sites with frequently updated information) is going to rank higher than the article that does not link to any external resources. In other words, Google can understand the content of your page, but also the quality of that content by its two way link associations.
-
HI Troller
Outbound links are important. Eric Enge wrote a post for the Moz Blog here
What it comes down to is the way the interwebs where originally envisioned and how page rank is passed between sites. When you speak about a topic and you link to authoritative sites, this provides your USERS more information on the subject and you are doing them a service. As such the algorithms that assign page rank pick up on your link and pass some juice to your link(ee).
But it isn't just a juice leak, it actually helps your site become associated with more authoritative sites. It is natural for web developers and industries to link to similar sites when those sites provide more information than themselves. The idea is for it to be natural, I wouldn't recommend a strategy that links to authoritive sites on every page or even most pages. Rather consider yourself as a reader when do you appreciate a link to a more authoritative site? That is where your outbound FOLLOW links should be.
Hope this helps,
Don
-
I don't know that outbound links can help you in SEO. Outbound links can definitely hurt you, especially if Google detects that you have too many links or thinks your links are low quality (i.e. link farm).
Links tend to benefit the site you're linking to, provided you're not penalized for the reasons above
-
Thank you for the reply.
Just to be clear, these are links to other sites that I include on my site. Correct?
-
Hello,
the true is that google is against link building strategies, they follow it and penalize your website is they find out that you generated links in an "articial" way.
But it´s a fact that link building still works, very good to be honest
But before you start any link building strategy i would recommend you to read a lot about it, because if you don´t do it properly you are going to be for sure penalized.
Some link building tips i wrote somewhere last week, they may help you
- Anchors: Do not use the exacly keyword you want to rank as anchor, instead use long sentences including your kw.
- Variety: Do not get just "keyword" links, links with url, branch are also important.
- Nofollow: It´s very important to include nofollow links in your link profile.
- **Footer/sidebar: **Avoid links from footer/sidebar, specially if they are nofollow.
- **Variety of domains: **Get your links from different domains.
- Avoid links fromk penalized websites: It´s also very important to analyze the domains your site is going to be linked are healthy enough.Good luck
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unnatural Links To Your Site — Impacts Links warning, Should I do something?
Hi, I got: "Unnatural Links To Your Site — Impacts Links Google has detected a pattern of unnatural artificial, deceptive, or manipulative links pointing to pages on this site. Some links may be outside of the webmaster’s control, so for this incident we are taking targeted action on the unnatural links instead of on the site’s ranking as a whole. " I don't see any dropping at rankings, could the best solution here to be, just to leave everything as it is and be more careful with the link building in the future? Or is there a danger that Google gives further penalties if I don't act on this one do something? I am little afraid that if I start removing links, my rankings will drop, even though they have remained same if don't do anything? Any help is appreciated.
Link Building | | pok3rplay3r0 -
Zemanta for Links and Traffic
Has anyone used Zemanta for their clients. Would appreciate feedback on their service. What got our attention was the sales guy using Rand's testimonial below in their email signature. _"I'm not just a fan, I'm a believer — Zemanta is a remarkable way to build great links." _
Link Building | | SEO5Team
Rand Fishkin — CEO of Moz0 -
Bearshare links?
I am doing competitor link research and so far 4 of the 4 have had links from search.bearshare.net What kind of site is this? I am sure it isn't valuable but I can't figure out how it is getting crawled.
Link Building | | EcommerceSite0 -
Old links
I am looking to remove some old directory links that now look spammy. Some years ago the site was redesigned. The links are all to the old pages url, which is 301 redirected to the new. If we remove the 301 and let the page 404, will that suffice in Googles eyes?
Link Building | | cottamg0 -
Are Directory Links a Good Source of Branded Links?
I am trying to increase the number of branded links for a few of my sites since the links are too heavily weighted on anchor text. If so, would you recommend a service like Directory Maximizer?
Link Building | | rise10 -
So I ran into a site that was not ranking 4 days ago and has over 2 million links to it on some keywords. My guess is this is a link bomb, but the issue is this is pushing one of my sites down. Does anyone know a good way to over come a bomb like this?
So I ran http://www.riogrande.com/ into this site not that long ago and wanted to see if any other SEO's have an opinion on it. I've seen a Google bomb before, but the amount of links going into this URL is insane. The thing is how does one over come a Google Bomb? Do you just wait to see what Google does or do you just hope to rank under that URL? I should also note that it appears that all the keywords to it are relevant to the sites content. Let me know your thoughts. Thanks
Link Building | | kateG12980 -
Are 36 links from one site to nested pages better than one link to the root domain?
I have a Driving School website www.1stclassdriving.co.uk. The site is structured geographically with 36 area pages, one
Link Building | | Brian_Worger
page per area post code and one page per Driving Instructor. I am trying to develop links and have found a site (da91 pa
63) where I can create area links to each of my area pages if I
wish. Is it best to just create one link to the root page or
should I create 36 individual links to each area page? - which is most valuable?0