Do Letters With Accents Affect SEO?
-
Hi Guys,
My company has a franchise of a foreign company that uses an accent/foreign letter in its brand name. We have to refer to this franchise with this symbol on our website to meet their standards.
I've done some research on this but its not conclusive, so i was wondering whether anyone here can confirm this for me;
Will using the letter with this symbol impair our rankings for this franchise name? Obviously as a UK business people search for this franchise with a regular letter and not the accented one. I would have thought that Google is clever enough to recognise the meaning of the accented letter by now and therefore it wouldn't affect rankings (much). Furthermore, do you think that it would make any difference to use the HTML element to represent the accent rather than copy and pasting the symbol onto our website? I would've thought this would help Google pick it up, but it might not make a difference anyway!
Any help is appreciated.
Thanks
Sam
-
Hi Dirk,
perfect, thanks a lot for clarifying.
All the best.
Sam
-
Hi Sam,
To clarify - for me the correct spelling is the spelling using the accents. For the foreign characters I meant to encode them. In the example above: not use référencement in the HTML but rather référencement
rgds
Dirk
-
That was a helpful post - thanks for helping out.
Sam
-
Thanks a lot for your response here, Dirk.
Just to clarify - when you state to use the **correct **spelling on the page, am i correct in assuming you are meaning the spelling with the accent?
and with the foreign characters in HTML, by this are you meaning to use the proper HTML elements in every case rather than copy and pasting symbols in?
Apologies for asking these simple questions, but just wanted to make sure.
Kind Regards
Sam
-
Hi there,
thanks a lot for your response!
The franchise is a brand name, one that we look after but it is not anywhere in our own brand name. So if you think of a PC shop that sells Apple products, the brand name is Apple but the shop itself has nothing to do with apple and just sells their products - this is the case for us. Would this change your opinion on how to deal with it?
Thanks
Sam
-
The franchise name is a brand name i presume. In that case is does not make any SEO difference. You will rank for your brandname anyway. Choose the most correct version and just run with it. The authority is going to be there!
If the franchise name is something like carinsurance.nl.. THEN you have an interresting case.
In the dutch language the word:
"jaloezieën" is the correct way of writing. In google everyone uses "jaloezieen". The results on the google page are different. Based on my research the main difference is due to the incomming links beeing spelled in the correct and the incorrect way.
-
Just to add to the answer of Luis - in most cases Google is quite capable of guessing the intention of the searcher.
Even in countries that traditionally have a lot of accents, a lot of people are searching for the words without the accents. This is probably partially due to the fact that on mobile it's not always easy to get the accents right, but also due to laziness (it's generally faster to just type the word without the accents).
If you search on google.fr for référencement (correct spelling) or referencement - the results are identical. All the results however use the correct spelling in the meta description & title.(if you check Google trends for this keyword you'll notice that the wrong spelling is even slightly more popular than the correct version)
If you take the example given in the question Luis is referencing - the results for Google.es for cursos de inglés & cursos de ingles are now identical as wellSo my advice would be to use the correct spelling on your page - Google should normally be able to figure it out.
Just make sure that you escape the foreign characters in your HTML.rgds,
Dirk
-
Hello Sam,
I was about to answer you but I found a similar question in Moz some years ago. Please, take a look: http://moz.com/community/q/google-and-keywords-with-and-without-accents-how-to-approach-optimization-for-both
Hope this helps and clarify things to you!
Luis
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Problems with Wordpress and Yoast SEO Plugin
Hi, I've been working with a Wordpress site and the Wordpress SEO plugin for a few months now and I've managed to get pretty decent results for some of the keywords I was targeting, however since last week I've lost all my rankings sharply and everything dropped out. This had happened once before and the problem was that the plugin was somehow stopped but not this time. I've had a look through all of the MOZ resources and I cannot find what the problem might be. Page optimization hasn't changed and the on page rankings are the same here. Everything seems to be the same except that all my top 10 ranking disappeared. I'm new to all of this and I'm still learning so I'd appreciate if anyone could help me on this. I'm up for trying any ideas you might have but I've tried almost everything I could. I've reinstalled, updated and done everything I could with the plugin, I've checked that Google is indexing the pages and it is. I've monitored for errors on the pages and critical issues, nothing major to report so I don't know anymore what to do. Thank you so much in advance for your help. M3rgAcQ paFNOlb
Technical SEO | | rodcunha0 -
Small blog needs paid SEO help
I looked at Moz's recommended companies but they are all for huge blogs and websites. I cannot afford those fees. My blog is small but growing and was hit by a Google Panda tweak back in July. My organic traffic disappeared overnight and although I've been working hard to improve my blog, I still get no organic traffic after being on the first page. I would like to pay someone to look at my site and give me help but I cannot pay what these huge companies are asking for. Any advice?
Technical SEO | | blogger20130 -
Targeting by IP Address... SEO Issues?
I'm setting up a site to display a different site header graphic depending on which U.S. State the IP address is coming from. In theory we may end up doing 50 different images, although we'll probably start with 4 or 5 and then the other states will get a "default". How will the SE's treat this... if it's just an image change, but the text on the page is the same, will it affect anything? Any best practice advice out there? thanks!
Technical SEO | | JMagary0 -
Duplicate Content on SEO Pages
I'm trying to create a bunch of content pages, and I want to know if the shortcut I took is going to penalize me for duplicate content. Some background: we are an airport ground transportation search engine(www.mozio.com), and we constructed several airport transportation pages with the providers in a particular area listed. However, the problem is, sometimes in a certain region multiple of the same providers serve the same places. For instance, NYAS serves both JFK and LGA, and obviously SuperShuttle serves ~200 airports. So this means for every airport's page, they have the super shuttle box. All the provider info is stored in a database with tags for the airports they serve, and then we dynamically create the page. A good example follows: http://www.mozio.com/lga_airport_transportation/ http://www.mozio.com/jfk_airport_transportation/ http://www.mozio.com/ewr_airport_transportation/ All 3 of those pages have a lot in common. Now, I'm not sure, but they started out working decently, but as I added more and more pages the efficacy of them went down on the whole. Is what I've done qualify as "duplicate content", and would I be better off getting rid of some of the pages or somehow consolidating the info into a master page? Thanks!
Technical SEO | | moziodavid0 -
SEO basics for Q&A tool
Hi everyone, our company wants to launch a Q&A forum on our website. The goal is to keep the useres interacting with our website, generate leads (of course) and... last but not least... to generate UGC for our website (and Google of course)... [We organise career events with big companys for students, professionals, give career advice etc..] From a SEO perspective, I find the following points difficult to overcome: the possible problem of "thin" content, many URL's with a question and only 1 or 2 answers will not look good for Google, especially when there are a lot of it (Panda-Update). One solution could be to noindex pages with thin content, but imagine that you have an active community, this could take ages and we got other things to do... the problem of finding ALL content: what would be the best solution to make sure that G finds all UGC, even the older content? Would it be enough to link to older questions on the page of the actual question? Let's say, this page contains links to the 5 questions before and so on... Or should there be categories of questions, where you list all of the questions ever asked??? would you/can one optimise the content? Users do not ask questions with the beloved keywords and if there would be a standard solution that the URL and the Title-Tag contains the question, there could be a lot of strange/not useful pages on our domain... I hope I could make clear what my problems are and I hope someone can give me some good advice... Thanx!!
Technical SEO | | accessKellyOCG0 -
Best SEO strategy for a site that has been down
Because of hosting problems we're trying to work out, our domain was down all weekend, and we have lost all of our rankings. Doe anyone have any experience with this kind of thing in terms of how long it takes to figure out where you stand once you have the site back up? what the best SEO strategy is for immediately addressing this problem? Besides just plugging away at getting links like normal, is there anything specific we should do right away when the site goes back up? Resubmit a site map, etc? Thanks!
Technical SEO | | OneClickVentures0 -
Browser Pop Ups - Can it be SEO Friendly and how?
Hi The designer of the company I work for is re-designing Pop Up browsers as well as inline Pop up and Drop down menus. He needs SEO requirements - how can they be SEO friendly? Thanks a lot for your help! SL. Please see below the detail: Browser Pop Ups all include:
Technical SEO | | charsimona
• a browser title,
• a logo and title in the title bar,
• a close window button and
• a call to action (that closes pop-up when clicked). Usage:
Use when you'd like to offer additional information to the
user but, not take the user away from the main page. Inline Pop up and Drop down menus. The inline pop-up & drop down is used to display additional menu options, functionality
or content on the page without dedicating real estate in the page layout. It's a part of the page HTML to retain SEO value and thus does not trigger pop-up blockers. A title bar displays when content of the pop-up or drop down is not in context of
the trigger. When used as a drop down, it is attached to the the bottom of it's trigger and left-aligned (unless it would exceed beyond the browser chrome, then it's right-aligned). When used as a pop-up, it is centered vertically/horizontally in the users browser window.
The inline pop-up/drop down can be triggered differently per instance (e.g. onclick, onhover with delay). It can be closed by: clicking on link/location that triggered the pop-up/drop down (a.k.a. close icon) clicking anywhere outside the pop-up/drop down There are 5 widths to choose from, based on the needs of the content: 196px (3 columns) 266px (4 columns) 406px (6 columns) 546px (8 columns) 658px (10 columns)0 -
Australian Web Design and SEO
Hi Guys, I really could do with some gudienace or answers to the following questions: Are the any specific web design or technical issues that are different in Australian search engines compared to the UK? Are there any web design issues that are different to the UK? Are there any useful things I should consider from an SEO point of view if I am launching a website in Australia compared to the UK? Any helpw ould be much apprciated! Thanks Gareth
Technical SEO | | GAZ090