Should I stop redirectin 301, sometime?
-
Dear All,
I work for a southamerican ecommerce, I would like to know if you can help me out with the following.
This site is full of 404, more than 45K, so we are doing 301 to corresponding pages. The development team is asking me if we could stop doing the 301 in some time...In order to do this search engines should index only the url we are redirecting to, and not the one that is redirecting to the new one.
Currently they are redirecting in the HTML no by htaccess, so this means they have one page for each URL that needs to be redirected, and this is not efficient.
Bests,
Pablo
-
I would just setup wild card 301 redirects via htaccess. Allows you to establish rules to redirect whole directories to new pages: http://stackoverflow.com/questions/6877486/how-can-i-use-htaccess-to-redirect-paths-with-a-wildcard-character
-
Meta noindex + the URL Removal Tool would work to get rid of them. I would also try and make sure any old links internally on your site that may point to these pages get removed, if that is the step you are going to take. What will the user see when they land on these old URLs?
-
Hi Jazom,
Errors are hard 404. I like what you say, but I would like to know if it would be better to erase indexed pages from index.
Bests,
Pablo López Carrara
Cinepapaya
-
Hi Russ,
Tnks, I like this kind of segmentation by inbound links and traffic, let me quote you
"Chances are, most of those pages neither receive traffic nor have inbound links. Go ahead and drop the 301 redirect for all of those" I think you mean (Im Argentine) I should use redirect for these URLs. which I dont think it make much sense since these are not the most valuable pages. I got your general idea, but let me know if you made I mistake when you wrote it.
I like what you said in general, but I wouldn´t like leaving 404 (even though they got no traffic or links) with out treating. So...questions...Meta no-index, does it work for already indexed pages? What do you think about using no-index + deleting these urls from index using webmaster tools.
Bests,
Pablo López Carrara
Cinepapaya
-
Hi Pablo,
What report are you using to find the 404 pages? Are they soft 404 or hard 404s? A lot of reports may return a 404 response for something like a failed file request which does not really impact usability.
If you have a consistent page name for your 404 pages, look under Analytics site content and filter by page title then search for your 404 page title - this will give you the actual failed page requests, you can then narrow down if they are internal page links or external.
It may be worthwhile checking what links are pointing to your 301 redirects and if there are links you want to keep, dropping them could have a negative impact on your site.
Regards,
Jason
-
This is a good and common question. There are two reasons why you would want to keep the 301 redirect in place
- Usability: Users are still trying to reach this now defunct page
- Inbound Links: There are external links that are pointing to this page.
The best thing to do is first narrow down the pages for which you have no reason to keep 301s in place. Open up your analytics platform and look to see which of those 45K pages have received no traffic in the last 30 days. Then use a tool like Open Site Explorer or Google Search Console to see if any of those 45K pages have inbound links. Chances are, most of those pages neither receive traffic nor have inbound links. Go ahead and drop the 301 redirect for all of those.
Then, prioritize the remaining pages. The ones with the most links and most traffic should probably retain a 301 redirect for the long run. Those near the bottom you might choose to drop.
Finally, with that many 404s, make sure that your 404 page is useful. Create a custom 404 page that helps direct users to their correct location or provides an easy search mechanism to find it themselves.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect htaccess
Hi Guys, I have a website that has plenty of links with parameters. For example:
Intermediate & Advanced SEO | | UrbanMark
http://www.domainname.co.uk/index.php?app=ecom&ns=catshow&ref=Brandname-Golf-Shorts&sid=201v04gxs2hlozv161tfo43qk98583el I want to place a wildcard redirect on the .htaccess but don't know what exactly code for this. Ideally I want the URLs above to be: http://www.domainname.co.uk/Category/Brandname-Golf-Shorts Any help pls. Thanks,
Brucz0 -
301 many smaller domains to a new, large domain
Hi all, I have a question regarding permanently redirecting many small websites into one, large new one. During the past 9 years I have created many small websites, all focusing on hotel reservations in one specific city. This has served me beautifully in the past, but I have come to the conclusion that it is no longer a sustainable model and therefore I am in the process of creating one large, worldwide hotel reservations website. To not loose any benefit of my hard work the past 9 years, I want to permanently redirect the smaller websites to the correct section of my new website. I know that if it is only a few websites, that this strategy is perfectly acceptable, but since I am talking about 50 to 100 websites, I am not so sure and would like to have your input. Here is what I would like to do: (the domain names are not mine, just an example) Old website: londonhotels.com 301 to newdomain.com/london/ Old website: berlinhotels.com 301 to newdomain.com/berlin/ Old website: amsterdamhotels.com 301 to newdomain.com/amsterdam/ Etc., etc. My plan is to do this for 50 to 100 websites and would like to have your thoughts on if this is an acceptable strategy or not. Just to be clear, I am talking about redirecting only my websites that are in good standing, i.e. none of the websites I am thinking about 301'ing have been penalized. Thanks for your thoughts on this.
Intermediate & Advanced SEO | | tfbpa0 -
Multiple 301 Redirects for the Same Page
Hi Mozzers, What happens if I have a trail of 301 redirects for the same page? For example,
Intermediate & Advanced SEO | | Travis-W
SiteA.com/10 --> SiteA.com/11 --> SiteA.com/13 --> SiteA.com/14 I know I lose a little bit of link juice by 301 redirecting.
The question is, would the link juice look like this for the example above? 100% --> 90% --> 81% -->72.9%
Or just 100% -----------------------------------------> 90% Does this link juice refer to juice from inbound links or links between internal pages on my site? Thanks!0 -
How long for a 301 redirect to pass PR?
Hi, How long does it take for a 301 redirect to pass PR/Juice to the new domain it's redirecting to? From what I understand you tell Google in Webmaster tools this domain is now going to this domain and then setup a file on the old domains hosting to redirect to the new. And that's it! If that is correct how long does it take? 2 days, 2 weeks, months, maybe never??? Cheers
Intermediate & Advanced SEO | | activitysuper0 -
Dynamic 301's causing duplicate content
Hi, wonder if anyone can help? We have just changed our site which was hosted on IIS and the page url's were like this ( example.co.uk/Default.aspx?pagename=About-Us ). The new page url is example.co.uk/About-Us/ and is using Apache. The 301's our developer told us to use was in this format: RewriteCond %{REQUEST_URI} ^/Default.aspx$
Intermediate & Advanced SEO | | GoGroup51
RewriteCond %{QUERY_STRING} ^pagename=About-Us$
RewriteRule ^(.*)$ http://www.domain.co.uk/About-Us/ [R=301,L] This seemed to work from a 301 point of view; however it also seemed to allow both of the below URL's to give the same page! example.co.uk/About-Us/?pagename=About-Us example.co.uk/About-Us/ Webmaster Tools has now picked up on this and is seeing it a duplicate content. Can anyone help why it would be doing this please. I'm not totally clued up and our host/ developer cant understand it too. Many Thanks0 -
Multiple domains expiring that have 301 redirects to my primary domain. Am I in trouble?
I recently took on the SEO of a large website with http://example.com. My predecessor bought 40 plus domains for specific cities like Jacksonvilleexample.com, Miamiexample.com, etc. ZERO of the additional domains linked to our main website. The domains that were bought basically had our exact same website in terms of content, links etc that mirrored our main http://example.com. I added 301 redirects to help problems that may be a result of this type of structure. Some of the additional domains were indexed and some were not but all have 301's and as far as traffic is concerned I'm not worried about loosing short term traffic. My question: All the domains are set to expire in June and I don't want to continue to have them 301 redirected to my main domain (example.com). I'm not trying to avoid the additional cost of all the domains but I don't see an advantage to having them so CAN letting all these domains expire hurt me from a long term SEO position if I don't renew them?
Intermediate & Advanced SEO | | ballanrk0 -
301 or 302 - www.yoursite.com/uk/content
If your website CMS forces you to redirect from the homepage should it be a 301 or 302 Example includes www.direct.gov.uk which 302's it My view is that it should be a 302 in this instance and almost all others should be a 301 - the reason for this is that you want the www.direct.gov.uk to be the "primary" and one that is displayed in Google, whereas for anything else you want the URL of the location. Yes I know that ideally you don't have any redirection at all...
Intermediate & Advanced SEO | | AxonnMedia0 -
Filter after 301 and linked with high PR
Hi, I'd like to ask you what should I do in my situation. I've shorted my URLs from something like this: domain.com/module/action/type/id/keyword to this: domain.com/keyword After 301 SERP refreshed and position stayed the same (yea, lucky me :). After 2 days I got some hight PR links (4 and 5). After 8 days my new URL disapprear to one keyword. Now this take 6 days... I've removed these links and still no results. So the question is - what should I do? Remove new url and replace it with old one, get new links?
Intermediate & Advanced SEO | | sui0